PERSONAL BRAND EXPLORATION

PERSONAL BRAND EXPLORATION
Your Name
Project & Portfolio I: Week 1
MONTH DAY, YEAR

Experiences, experience is what I believe the best way to create and find out who
you are. Growing up I saw my parents struggle and work so hard to provide a life that
they never had and I took that as motivation to push harder to find out what makes
me happy. One thing that separates me from and my parents is the ability to have
their traits and being able to create more of myself and which leads me to my dream
goal of becoming a photographer or art creator for people to be inspired. I believe
with that trait and my parents work ethic instilled in me anything is possible.
JoAndrew Valeriano

PROFESSION
Potential Job Titles:
• Photographer
• Web and Digital Interface
Designers
• Marketing Managers
BRAND ARCHETYPE - I believe
the the Creator Archetype would be
perfect for the careers I want to do.
A lot of them deal with creating
content for people wo enjoy and feel
inspired. The Hero Archetype would
be a great trait just because it will
inspire and help the people around
me to have the same mindset as
me.
[Photographer/videographer] for [Magazine/ Brand]

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Johnny Hochstetler
Outreach Plan:
• My plan is to create notes and outline of what I would
like to talk about. I would keep it to a minimum to make
sure the information I am giving out is not to much and I
would give him the chance to talk as well to make sure
that the topic stays at me asking for career advice in the
Ghost brand.
• One method of communication I would use is
Instagram, Just because we both follow each other and
I have already established contact with him. From there
Ask to set up a meeting VIA online.
• I would follow up at least two weeks after initial contact.
To soon can seem that I am to eager or not giving him
the time to respond or to late can seem like you don’t
care about it or they may forget.
Content Manager for Ghost
Megha Kapoor
Outreach Plan:
• Create a simple introduction of who I am with a
prepared mood board of photos I have taken to shown
my skills.
• I would reach out through Instagram and Via Email.
• I would follow up probably every week. Just because I
assume she is busy and she can’t keep up with
everything and all I need is one meeting with her.
[Head of Editorial Content] at
Vogue
Omar Raja
Outreach Plan:
• Create a introduction of who I am and also create a
short content video the revolves around what he does.
• Omar is very active through out social media so I would
reach out through his twitter. Instagram, and TIK TOK.
• I would follow up on a consistent basis just because he
does not read every message from people he does not
know. All it takes is one chance for him to see my
message.
Commentator, Digital&Social
Content at ESPN

GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣ Right after Graduation I will continue to create
content VIA social media but at the same time
start getting in contact with my target audience
and networking to get my name out there. I will
continue this for the next 6 months
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣ While achieving my short-term goals I will start
finding entry positions with companies that need a
content creation or marketing. Within that year
2025 – 2026 I would hope to get settled at a job
where I can build value.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣ While working at where I can get a position
revolving my goals. I hope to better my
photography and content to be seen my Vogue,
Ghost Lifestyle , or ESPN

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adjusting of lighting and camera
equipment
SOFT
HARD
Novice / Adept / Expert
Editing, Photoshop, Premiere Pro Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Social media knowledge Novice / Adept / Expert
Video Creation and editing
Software
SOFT
HARD
Graphics or photo Imaging
software
Electronic Mail Software Novice / Adept / Expert
Calendar and Scheduling
Software

I promise to help everyone who wants to be
creative to be creative through my work.
PROMISE

CREDENTIALS
Work Experience:
• Inside sales at ADI distribution
for 4 years
• Currently a freelance
photographer and content
creator.
Education:
• High School Diploma, Richard
Montgomery High School
• Current Student at Full Sail University
Bachelors In sports Marketing & Media
Awards:
• I have been published buy small
magazines in my area

COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Education:

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Education:
Education:

BRAND POSITION
For [aspiring content creators] who [who love
taking photos, videos, or creating.], I provide
[KNOWLEDGE AND OPEN MIND] because [YOU
NEED TO BE HEARD AND PEOPLE NEED TO
SEE HOW DIFFERENT PEOPLE CAN CREATE
SOMETHING THAT INSPIRE OTHER TO BE
THEMSELVES.]
“DO WHAT MAKES SENSE”

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
‣ DATE | LOCATION
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills

YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here

REFERENCES
Wang Jen (2022). Vogue magazine Jun/Jul Edition. Retrieved
from https://www.vogue.com/article/dua-lipa-cover-june-july-
2022
Ghost lifestyle page Retrieved August 7th from
https://www.ghostlifestyle.com/pages/ghost-story
ESPN , Instagram page content for ESPN Retrieved August 7th
2022 https://www.instagram.com/espn/
Job Positions Search engine for possible job opportunities
Retrieved August 7th 2022 https://www.onetonline.org/
Megha Kapoor Head of Editorial Content. Conde NAST The
New Global Retrieved August 7 2022
https://globalbrands.condenast.com
Instagram. Johnny Hochstetler ( Content Manger for Ghost)
Retrieved August 7th 2022.
https://www.instagram.com/johnnyhochstetler/?hl=en
Omar Raja. Content Creator for Espn Retrieved August 7th
2022 https://espnpressroom.com/us/bios/omar-raja/
Photographer/Content skill set. OnetOnline, Retrieved August
7th 2022. https://www.onetonline.org/link/summary/27-4021.00
JoAndrew Valeriano, Published by Swing Magazine 2022.
Retrieved August 7th 2022.
https://www.instagram.com/p/CZJ9dG2uGF9/?utm_source=ig_
web_copy_link

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