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the impact of iPhone on Korean mobile communication business.

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the impact of iPhone on Korean mobile communication business.

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Estimation of the impact of iPhone, before its initial launch. (June 2009).
- the paper, submitted for Internet marketing class of PNU, 2009.

Estimation of the impact of iPhone, before its initial launch. (June 2009).
- the paper, submitted for Internet marketing class of PNU, 2009.

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the impact of iPhone on Korean mobile communication business.

  1. 1. Prologue: the phone of the next month.
  2. 2. Have you ever heard ‘The phone of the next month’?
  3. 3. Factor 1. iphone hasn’t launched in Korean market yet. However, it is already a hot issue in Korea. There are more than 300 internet communities about iphone in Daum and Naver. Factor 2. Approx. 76000 news per month - Searched by Google - Hasn’t launched in Korea yet Massive amount of news
  4. 4. How iPhone influence the Korean mobile communication market? Presentation Designed by JK
  5. 5. Chapter 1.What is iPhone?
  6. 6. The most popular smart phone in the world
  7. 7. Designed by JK What is iPhone? ; 3 devices in one With the, you can make a call simply by tapping a name or number in your contacts or favorites list, your call log, or just about anywhere. Multi-Touch interface on iPhone
  8. 8. Designed by JK What is iPhone? ; 3 devices in one Wide Screed iPod iPhone includes the iPod, the most popular MP3 player in the world. It shows off your content - music, movies, TV shows, and more - on 3.5 inch display
  9. 9. Designed by JK What is iPhone? ; 3 devices in one Mobile Internet device iPhone uses fast 3G and Wi-Fi wireless connections to deliver rich HTML email, Maps with GPS, and Safari
  10. 10. Designed by JK What is iPhone? iPhone was selected as ‘The best invention of 2007’ by TIME.
  11. 11. Designed by JK 0 0.15 0.3 0.45 0.6 Jun ‘06 Jan ‘07 Jul ‘07 Jan ‘08 Jun ‘08 Dec ‘08 Jun ‘09 RIM/Blackberry Palm Apple Future Smart Phone buyers - Percentage of respondents planning on buying a smart phone over next 90 days - iPhone is getting more popular
  12. 12. Chapter 2. So, why iPhone is that popular?
  13. 13. 1. Design Simple, but SEXY
  14. 14. Designed by JK It changed the trend of mobile from function to design. iPhone is not only simple, but also REFINED * One-button design * Stainless-Chrome material * Bar-typed design 1.Attractive Design
  15. 15. 2. User Interface Easy and COOL
  16. 16. Designed by JK 2. Convenient User Interface * Static electricity touch sys. * No delay * Just 4 ways to operate iphone : Flick. Drag, Long tap, Multi-touch Easy and convenient Graphic User Interface It provides the ideal GUI(Graphic User Interface) for the user.
  17. 17. 3. Infinitive expandability
  18. 18. Designed by JK Apps for sports Apps for travel Apps for car Apps for cook Apps for health Apps for games 3.Various application program Numerous amount of Apps in App store
  19. 19. Designed by JK People can develop their own App iPhone developer’s kit Apple’s test Distribution * Countless Apps for every objectives. * iTunes store’s(World No.1 music store) powerful network effect People can buy not just a mobile phone, but also ‘iPhone Network’. 3.Various application program
  20. 20. Wireless Internet Internet Modem 3. Real wireless Internet
  21. 21. Designed by JK * GPS & Navigation * Web Chat * Internet Tethering,Web surfing 4.Wifi It offers a real-convenient Internet connection and usage
  22. 22. 4. Because it’s Apple!
  23. 23. Designed by JK 4.Apple’s loyal customers Apple’s has very loyal customers who are dying to buy apple’s product.
  24. 24. Chapter 3. How will iPhone change Korea?
  25. 25. Designed by JK iPhone’s official launching in Korean Market
  26. 26. Designed by JK 1. Mobile Communication Industry As soon as iPhone has launched, free Wifi will be a trend in Korean market as well. Because of iPhone’s free Wi-fi tech, mobile communication companies’ will have a hard time <KT’s mobile data service cost>
  27. 27. Designed by JK 2. Mobile phone manufacturing Industry They will put WIFI and try to develop a Smart phone to compete with iPhone
  28. 28. Designed by JK 3. Mobile service and Contents iPhone already drives the development of Korean application store SKT’s Tstore <KT’s Show store(Planning)>
  29. 29. Designed by JK 3. Mobile service and Contents <Jump of Contents service companies’ stock price> iPhone also drives the investment on the mobile contents industry.
  30. 30. Conclusion
  31. 31. It’s NOT just a mobile.
  32. 32. It’s a driver of new ubiquitous society for the world, include Korea.
  33. 33. Thank you for your listening.

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