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ATTITUDE OF YOUNG GENERATION
(Age group 25 -35)
TO BECOME SELF EMPLOYED
Analysis done among the coworkers
Attitude
Independence Risk Work Effort
+ve
to
Work Effort
Work-
Averse
Higher
tolerance
for risk
Risk
averse
Independe
nce
preferring
Independ
ence
averse
Others
Intention Subjective
Norms
Beliefs
Behavioral NormativeControl
Goal -> Self
Employed
Never
Thought of
SE
Business
Family
SE
Advan
tages
Job
Advan
tages
Not
Satisfied
by Job
Satisfied
by Job
Factors for Self Employment
0 2 4 6 8 10 12 14 16 18 20
Independence
Risk / Challenge
Work Effort /Innovation
Money
Social Service
Family Bussiness
Job Satisfaction
No Other Job
Number of Enterpenures
Effectingfactors
Attitude Towards Self Employment
Series1
Sample
size= 48
Methodology Used : Casual interview with the Coworkers
Total size : 48 Entrepreneurs : 22 Salaried : 26

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ATTITUDE OF YOUNG GENERATION TO BECOME SELF EMPLOYED

  • 1. ATTITUDE OF YOUNG GENERATION (Age group 25 -35) TO BECOME SELF EMPLOYED Analysis done among the coworkers
  • 2. Attitude Independence Risk Work Effort +ve to Work Effort Work- Averse Higher tolerance for risk Risk averse Independe nce preferring Independ ence averse Others Intention Subjective Norms Beliefs Behavioral NormativeControl Goal -> Self Employed Never Thought of SE Business Family SE Advan tages Job Advan tages Not Satisfied by Job Satisfied by Job Factors for Self Employment
  • 3. 0 2 4 6 8 10 12 14 16 18 20 Independence Risk / Challenge Work Effort /Innovation Money Social Service Family Bussiness Job Satisfaction No Other Job Number of Enterpenures Effectingfactors Attitude Towards Self Employment Series1 Sample size= 48 Methodology Used : Casual interview with the Coworkers Total size : 48 Entrepreneurs : 22 Salaried : 26