Web & Social Media Analytics Previous Year Question Paper.pdf
ATTITUDE OF YOUNG GENERATION TO BECOME SELF EMPLOYED
1. ATTITUDE OF YOUNG GENERATION
(Age group 25 -35)
TO BECOME SELF EMPLOYED
Analysis done among the coworkers
2. Attitude
Independence Risk Work Effort
+ve
to
Work Effort
Work-
Averse
Higher
tolerance
for risk
Risk
averse
Independe
nce
preferring
Independ
ence
averse
Others
Intention Subjective
Norms
Beliefs
Behavioral NormativeControl
Goal -> Self
Employed
Never
Thought of
SE
Business
Family
SE
Advan
tages
Job
Advan
tages
Not
Satisfied
by Job
Satisfied
by Job
Factors for Self Employment
3. 0 2 4 6 8 10 12 14 16 18 20
Independence
Risk / Challenge
Work Effort /Innovation
Money
Social Service
Family Bussiness
Job Satisfaction
No Other Job
Number of Enterpenures
Effectingfactors
Attitude Towards Self Employment
Series1
Sample
size= 48
Methodology Used : Casual interview with the Coworkers
Total size : 48 Entrepreneurs : 22 Salaried : 26