final project (mkt 3013)

1. MARKETING PLAN
FOR JUPITERXXCO.
Presented by Jimmy Rodarte
On December 10, 2017

2. The purpose of this presentation is to show
you why JupiterxxCo. is a smart investment.
■ JupiterxxCo. is a clothing boutique and brand that is dedicated to bringing in new and
interesting flavors of styles.We want to create happiness through our work and
creativity.
■ My company’s mission statement is “JupiterxxCo. is committed to providing our
customers with a cool experience and leaving with clothes that breaks apart trends”.

3. My target customer segment is a group that is young (18-30)
that enjoy shopping for casual wear and street fashion. An
unmet desire that could possibly occur is the distance for some
customers to reach our boutique but they can always visit our
online store where they can view and purchase products.
■ I have many competitors and at the same time I do not.The fashion industry has many creators in it
but every one has products that make them individuals. If I had to choose known competitors that I
would strive to be like and have products I enjoy are ASOS, H&M, and Urban Outfitters.
■ ASOS has a variety of items but is solely an online retailer.
■ H&M has a large, young, and stylish following but does not have pieces that are very strong based
on looks.
■ Urban Outfitters has a cute vibe to their clothing with quirk prints but are overpriced.
■ I intend to be successful in this industry by selling and creating clothes that is bold will make the
customer feel new and confident.

4. The first line of clothes that I create will be
named after the company which is
JupiterxxCo.
I want my first clothing line to have quirky prints
mixed with a colorful base and untraditional
silhouettes that give the consumer a new and
fresh look.
The distribution channels I would use
are my online boutique that has a
sleek and colorful web design that
pushes a unisex agenda where all
items can be used by anyone and the
walk in boutique that is clean and a
fun place to walk into.

5. I want my prices to be affordable and fair. Each piece
will vary depending on how much work and the price of
the materials used. My main price range for tops are
between 10 and 20 dollars while bottoms start at 20.
I would like to create loyalty programs for dedicated
customers and would like to advertise sales whenever
possible. For example I believe when trying to penetrate
the market I would have a opening sale that would give
them a percentage off on certain pieces which would
encourage customers to purchase from my online and
walk in boutique.

6. In order to promote my company and products I would like to create a social
media presence followed by television ads. I would like to start with Instagram
which allows me to display some pieces I create while also teaming up with other
designers who already have an audience to reach and get the attention of the
young audience that follows them and then get my televised commercial
together. My commercial would consist of my designs being modeled in front of
many settings. My vision for backgrounds consists of models in front of a busy
NewYork Street, a graffiti park, a bay, and a club setting. Each of these settings is
going to have a whole outfit that is complementary of their background. I want
the outfits to be calm and neutral then go to bold and bright colors according to
their backgrounds.The calm and neutral outfits are going to have music that
compliments the outfit therefore calm music while the prices for each piece are
being presented then they will transition to faster music and brighter colors while
the model begins to move into funkier and maybe jumping motions as if they
were dancing.The goal of my ad is to give audience a feel of my brand and to see
the range of pieces that they can purchase.

7. JupiterxxCo. is an idea that has been put
through a lot of thought and work which
is sure to become successful.Our
audience is one that is always looking for
something new and we can provide that.
We are a smart investment that will be
beneficial and will create profit that will
keep on giving.