New technology has opened up exciting opportunities to reach a very wide audience and provide content to them that truly engages. Think more like tv and less like video conferencing or (shudder) device streaming. It's time to truly engage your audience with an approach that will keep your audience around while also providing you with a live tv channel for sponsorship opportunities. Nice...

2. Introduction
Many organizations are integrating live
streaming into their major events. Keynote
speeches, ted talks, demonstrations, etc., can
all be broadcast to a worldwide audience,
expanding their reach in ways not fathomable
several years ago.
While streaming major presentations is
probably the prime application, it is far from the
only one. Advancements in technology make it
possible for a myriad of applications and
features that were once reserved only for major
broadcast networks.
Here’s our Top 10:

3. Local Broadcast
Organizations can easily distribute
their live broadcast to monitors and
even large event-type displays,
throughout the event itself, insuring
that everyone can catch a glimpse
of what’s happening.
Attendees are more
connected and presenters capture a
larger audience whether it’s viewed
on a phone, an exhibit hall monitor,
or a laptop in their hotel room.

4. Remote Presenters
Today’s internet
can easily support live
HD feeds from remote
locations allowing
planners to bring in a
presenter when
there’s a scheduling
conflict.
Remote special guests
can be seamlessly
integrated into your
broadcast with a
professional look that
will simplify your
logistics and expand
your speaker base
significantly.

5. Live Host(s)
Having someone provide
commentary and
context, even in the
most straightforward of
events, makes for a
much more engaging
presentation for the
audience, while
enhancing the flow of
the event.
A host can interview
VIPs or speakers, giving
viewers a different
perspective of the
presenter and more
insight into the topic at
hand.

6. Talk Show
Broadcasting a talk show from the exhibit floor can be a huge attraction to both event attendees and your online audience.
A casual interview style show that features industry guests - sponsors, specialists, authors, movers and shakers, etc.
A live talk show
gives your
presenters an
additional and
more intimate
forum to get their
expertise known to
a larger audience.

7. Live Interviews
Recent advancements
in wireless HD video
now allow crews to
easily go into areas of
a convention without
the technical hassles
that used to limit
access.
This opens up new
opportunities to bring
in commentary from
attendees as well as
visits to different
exhibits or booths to
talk with vendors
about their product
and experience at the
event.
Having these interviews seen locally in the hall and throughout participating
hotels further entices attendees to explore more of the exhibits.

8. Graphics Integration
Much like a state-of-the-art
television studio, new software
based switchers allow for
seamless integration of
graphics and announcements
to both attendees and viewers.
Presenter’s PowerPoint slides
are easily included in the
broadcast complete with cool
split screen and double box
digital effects
Schedules, industry tidbits, or other content
can be seamlessly integrated into the flow of your stream.

9. Online Experience
Not only can your online
audience view the program but
they can also participate through
chat services and other options
like online polling.
Easily expand your viewers
experience with additional bio and
tech info, valuable content, and
relevant links.
Broadcasts can be embedded in your
own site or integrated with social
media sites
Did we mention the online
donation app? Yup, right next to
your broadcast screen.

10. Social Media
So much of how we connect
is through Twitter,
Facebook, LinkedIn, etc. so
why not integrate social
media into your broadcast?
A live Twitter feed that
displays comments, pictures
of attendees, etc. can be
integrated, creating a very
unique social media feel
within the broadcast.
You can even set up a
separate program that just
features the social media
channel where viewers and
attendees can share their
experiences

11. Post Event Content
Everything you stream you can also record
in 1080 HD so you will have an archive of
content that can be repurposed for a
variety of uses down the road.
You could create a really cool highlight
reel to send to attendees or a dynamite
promotional piece for next year’s event.
Bottom line…you’ll have content that will
have residual value in countless ways.

12. Feel The Love
Perhaps the biggest value of live streaming
is the increased exposure it will bring to
your vendors, sponsors and advertisers.
Now their reach will be literally worldwide
during your event.
And don’t forget the amount of
buzz and attention the broadcast
creates at the event itself.
Attendees will be exposed to
vendors and sponsors in a
much broader and engaging
way, driving more visits to
booths and more traffic to
sponsor websites.
Can’t you just feel the love?