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Social Media and Collaboration Jim Cahill 2012 ARC Industry Forum2/10/2012 1

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Social Media and Collaboration— Start With Why2/10/2012 2

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1. Designing, Building, Running, and Optimizing a Manufacturing Plant is Hard “Our work demands the broadest skill set of any engineering discipline—it requires knowledge of chemical processes, mechanical, electrical, electronics,www.automationworld.com/columns-8219 software, networks and IT‖ –John Berra 2/10/2012 3

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2. Vast Expertise is Retiring and Staff Ranks are Thinning2/10/2012 4

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3. Communications Technology is Rapidly Evolving2/10/2012 5

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What This Means… • Designing, Building, Running, and 1 Optimizing a Manufacturing Plant is Hard • Vast Expertise is Retiring and Staff Ranks 2 are Thinning • Communications Technology is Rapidly 3 EvolvingPeople are Finding Ways to Get Info andConnect with Experts Faster 6

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How? LinkedIn Group Threads Blog posts Facebook Pages2/10/2012 7

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Search is Dominant Way We FindInformation 95% ! 2010 Chemical Engineering Magazine Survey

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Sad Reality—Most of Our Expertise is Buried in eMail or Lost as Sound Waves2/10/2012 9

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Unburying our Expertise andMaking it Findable

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Expanding Our Digital Footprint to Make Expertise More Findable Pictures Podcasts Presentations Videos2/10/2012 11

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Making Our Expertise Findable2/10/2012 12

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Fast Search Results ChangesExpectations—Shrink Distance to SME!

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Connecting With People ―The value of a Social telecommunications network is proportional to the square of the number People of connected users of the system.‖ (n2) system CAHILL’s —Metcalf’s Law2/10/2012 14

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Do Automation and Manufacturing Professionals Connect Together?2/10/2012 15

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Using Social Apps LinkedIn, Facebook, Twitter to Connect2/10/2012 16

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Increasing the Connections of OurSubject Matter Experts

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Bringing A Community of Customers,Employees, & Business Partners Together Community.EmersonExchange.org

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Think People-To-People, Not Applications  www.slideshare.net/Dell_Inc/three-social-media-steps-for-business

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Participation Drives Business Opportunities2/10/2012 20

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Participation Connects Us Closer with OurCustomers

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Participation Establishes Better TradePress/Analyst Community Connections twitter.com/JimCahill/editors/members

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THANK YOU!Let’s Stay Connected Jim Cahill EmersonProcessXperts.com @JimCahill LinkedIn.com/in/JimCahill Jim.Cahill@Emerson.com