What are the most common mistakes people make on their squeeze pages?

1. Squeeze Page Stupidity
Squeeze Page Stupidity
By Jason Fladlien
Page 1

2. Squeeze Page Stupidity
Intro
Boy people really screw the pooch when it comes to squeeze pages. That's why I created this
report - because I've helped people easily get 50%+ conversion rates doing things that do NOT
make sense - and fly in the face on conventional wisdom.
I will share some of those secrets with you in this report.
#1 - "I Will Not Share Your Information..."
...And other variations.
You often see this just below opt-in forms. It typically says "I hate spam as much as you do and I
will NEVER share your information with anyone". Here's why that's bat-shit insane to put on
your page.
Let's say a year from now someone approaches you and wants to buy a "business" from you
(we've made big money flipping websites!).
Guess what? You can't sell them your list - because you put those stupid words on your squeeze
page and/or in your privacy policy.
Egads!
What a blunder. Plus - there are times when you might want to rent your list out - like to other
people who want to buy adspace... (another hot way to make money!).
Now here's the real "kick in the pants"... based on the squeeze pages we've tested - HAVING
that stupid sentence on your squeeze page DECREASES overall response ANYWAY. So there is no
SANE reason to have it on their at all.
What should you put instead? Absolutely NOTHING!
#2 - Is There A Reason To Collect Name?
The only time we collect someone's name is on the order form.
Page 2

3. Squeeze Page Stupidity
There is never a good reason we can justify collecting their name on the optin page. Fact - it will
ALWAYS decrease your response if you capture their name.
So what do you do instead? Just collect email. That's it. Nothing else.
Yep, you can't do that stupid "name personalization" in your autoresponder sequence - but who
falls for that crap anyway? And do you really want to "trick" your prospects into buying form
you?
I don't.
So there is no reason to collect a name on an option page. So don't. Collect email address only
and notice a nice bump in your conversion.
#3 - Double Optin Is The Devil's Work
By all means - PLEASE - find a solution where you can do single optin.
There is NO REASON I can think of to do double optin other than "well, that's aweber
provides...". That's not good enough!
Icontact.com is probably the best solution. It is single optin. And you can import lists.
#4 - Who the hell are you, anyway?
Major mistake - most people don't link their squeeze page with their identity. Here's what
happens usually. Someone signs up on one of your squeeze pages... and then checks their email
an hour or two later...
And notice you sent them something - only they have no clue who you are.
Fact - people almost always look at the SENDER name column before the subject line column.
So you better be linking your name with your squeeze page.... and creating some sort of
connection between the two.
That way when they go to check their email - and look at the subject line first - they will know
why your name is there.
Page 3

4. Squeeze Page Stupidity
Products By Jason Fladlien
How To Write Near World Class Sales Letters In Less Than 3 Hours!
http://3hourad.com
How To Create 60.4% Coverting Squeeze Pages In 4 Minutes Or Less
Click Here...
Internet Marketing Profit Equation - Traffic & Conversion Training
Click Here...
How To Create An Info Product In Under 48 Hours
http://48hourreport.com/48hour
How To Write A 400 Word Article In 7 Minutes Or Less
Click Here...
Get 6 Squeeze Pages, A Sales Letter & 12 Products Created For YOU
http://48hourreport.com/nichecopywriter/
How to Invade ANY Niche In One Day
http://goldmembercoaching.com/5minuteniche/
Why the 80/20 Rule Sucks - & How To Triple Your Productivity!
http://goldmembercoaching.com/timemanagement
Page 4

5. Squeeze Page Stupidity
How To Get $6.34 Per Click To Your Website With
This Simple 4 Step Process
http://www.valuemultiply.com/
How I Put Together A Product Launch in 90 Minutes
That Pulled in $10,520! It Only Took 4 Step!
http://goldmembercoaching.com/poorman/
Amazing “PLR Repurposing” Secret Creates
100% Unique Products In Under 19 Minutes...
http://goldmembercoaching.com/plrsecrets/
Personal Development for People Who Hate Wishy Washy Self Help Gurus
http://goldmembercoaching.com/wishywashy/
How to Become An Expert At Almost Any Skill in 27 Days or Less...
Click Here
How To Become a $40 An Hour Ghostwriter In Less Than 7 Days
http://goldmembercoaching.com/ghostwritingsystem/
The Gary Halbert SWIPE FILE
http://halbertswipefile.com
16 Web 2.0 Website Templates For Your Sales Pages
& 7 “Fill In the Blanks” Sales Letters
http://goldmembercoaching.com/templatefactory/
Page 5

6. Squeeze Page Stupidity
Wanted 48 Savvy Individuals to Participate in Covert “Mind Experiments”
http://goldmembercoaching.com/mindstatechange/
Page 6