Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

LFZH Final Presentation

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
State of Organic Seed
State of Organic Seed
Wird geladen in …3
×

Hier ansehen

1 von 16 Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Anzeige

Ähnlich wie LFZH Final Presentation (20)

LFZH Final Presentation

  1. 1. Label for Zero Hunger Program Prepared By Cassidy Horency, Spring Koger, and Jillian Sommer
  2. 2. Program Implementation Basics • Label collaboration with the Sustainable Packaging Coalition • Informative website and engaging social media presence • School and Retail Collection Sites • Persuasive incentives for brand owners and participating organizations
  3. 3. Labels for Education: Lessons Learned What happened? • Low participation rates > Program termination • Campbell’s will continue to support schools through other alternatives What can be done? • Actively maintain social media platforms • Better incentives for younger students #LabelForZeroHunger
  4. 4. Label Design • Federal Trade Commission Regulations • Labels for Education as a model • Development of samples & consumer feedback
  5. 5. Label Samples
  6. 6. Label Placement • Collaborate with the Sustainable Packaging Coalition • Add Label for Zero Hunger to all packages already displaying the recycling instructions for Plastic Bags/Film/Wrap • Incentive to carry-out recycling directions
  7. 7. Post-Consumer Collection • Weighing the plastic vs. scanning bar codes • Trex & Novolex are possible bag recyclers • Program would donate money based on weight of collection • Roughly 100 billion plastic bags are consumed in the US per year • Less than 1% are recycled each year • If 5% are recycled • $0.01/lbs * 60000000 lbs = $600,000 • $0.005/lbs * 60000000 lbs = $300,000 • $0.001/lbs * 60000000 lbs = $60,000
  8. 8. Post-Consumer Collection - Retailers • Many retailers already have flexible packaging recycling bins • Stores weigh plastic or recycler weighs plastic • Report weight to program • Program donates money
  9. 9. Post-Consumer Collection - Schools • Send the schools the necessary tools to complete challenge • Scale, bins, etc. • PTA or staff member weighs plastic and reports to program for incentives • Person drops bags off at a participating retailer • Program donates money
  10. 10. Potential Partners • Charity Organizations • Feeding America • United Nations • Local Food Banks • Community Food Bank of New Jersey • The Food Bank for Central and Northeast Missouri • Los Angeles Regional Food Bank
  11. 11. Potential Partners • Schools • Holy Spirit School • Brands • Campbell’s Soup Company • Trex • Novalex
  12. 12. Value Proposition • Nielsen Global Survey on Corporate Social Responsibility • 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact • North America: 42% • Packaging alone influenced sustainable purchase decisions by 32% • 4 out of 10 respondents in North America say they have made a sustainable purchase in the past six months.
  13. 13. Value Proposition • Nielsen March 2014 year-over-year analysis: • Average annual sales increase • 2% for products with sustainability claims on the packaging • 5% for products that promoted sustainability actions through marketing programs • A review of 14 other brands without sustainability claims or marketing shows a sales rise of only 1%
  14. 14. Tips for Success • Continue to work with SPC on label that both parties agree on • Pursue collection options with both schools and retailers • Start by looking at schools and retailers that already have similar programs in place • Contact potential partners once plan is more structured and in depth • Initial interest is there! • Stress to brand owners that Label for Zero Hunger is good for business • Begin by approaching brand owners involved with the How 2 Recycle campaign
  15. 15. Thank you! What are your questions?
  16. 16. References FTC “Green Guides” https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-issues-revised-green- guides/greenguides.pdf Labels for Education http://www.labelsforeducation.com/ Nielsen Study http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where- their-heart-is.html Trex http://www.trex.com/recycling/recycling-programs/ Wall Street Journal http://www.wsj.com/articles/SB122238422541876879

Hinweis der Redaktion


  • Social Media:
    -Tweet or share information about benefits from the flexible plastic packaging
    -Spotlight success stories from the program donations; show the real people who are benefitting from the program
    -Create hashtags to engage consumers
    EX: Giveaways; Consumers can Instagram pictures of themselves dropping off flexible plastic packaging, use a specific
    hashtag & randomly selected participants will win goodie bags of products packaged in recyclable flexible plastic packaging
    Tailor Incentives to kids!
    -Pizza Parties
    -Play equipment (maybe made of recycled plastic material?)
    -Fun stuff that they will look forward to!
  • Green Guides
    Compact label, adaptable to size differences
  • -Legible Font
    -Simple, clean lines
    -No competing recycling information

    >Consumers liked the color option a lot
    -more noticeable
    -people would be interested to know what it means, especially if it were near H2R label
    -may not be as viable on some of the basic packaging items (such as air pillows in shipping
    boxes)

×