14-WEEK BUSINESS
INNOVATION PROGRAM
INNOVATING
AROUND THE BOX
Dates: 29th
April to 29th
July 2020
Contact: Start@YourExchange.Co

OUR CORE VALUES

Don’t tell me
how to do it…
SHOW ME!
EVERY BUSINESS OWNER.

YOUR INNOVATION PROGRAM
As the Coronavirus epidemic continues to
cause widespread disruption to small and
medium businesses, it is crucial to take
measures and formulate action plans to
mitigate risks on impacts to business
operations.
For most businesses, this involves
renewing business models, customer
acquisition, finding new revenue streams
and always, always be innovating.
This Innovation Program, designed by The
Scale Institute at Charles Sturt University,
is tailored to ensure your business not only
can survive, but continues to thrive!
This Innovation Program is
designed to help your business:
✔ TAKE ACTION
✔ RENEW YOUR
BUSINESS MODEL
✔ INNOVATE IN THE
CURRENT COVID-19
ENVIRONMENT
Take action during the COVID-19 outbreak.

YOUR INNOVATION PROGRAM
Accelerators typically guide teams through the whole spectrum of innovation best practices.
The result? Multidisciplinary teams that think and act like early stage companies,
ready to bring new solutions to market.
Accelerate or kill key
strategic projects
Build the capabilities to run
innovation projects
Entrepreneurial talent is a
key driver to success
In startup terms, this is a Business Accelerator.

WHAT TO EXPECT?
Here are a few questions to help you assess key elements when scoping out the Innovation
Program at The Exchange, before joining our accelerator:
• What kinds of projects you would like to accelerate? Are they focused on existing or new
product/offerings?
• How will decisions get made? Consider which of four operating models is most suitable,
based on the desired level of independence and autonomy.
• Who is your ideal customer? Do you know your market segment, or is there a white space or
unmet need to explore?
• What resources are available, both people and budget? How much capacity is available to
dedicate to this innovation project?
• Do you have a set team in place? Will the team have prior knowledge about the project, or be
multidisciplinary?

OUR AIM IS TO CREATE LIVING
BUSINESSES
Target New Opportunities,
Locally and Globally
Scale in an Ecosystem,
Work in a Cohort
Design for Your Unique
Customers
Rewire your Culture
Build Engagement
Internally, and Externally
HOW?

‘INNOVATING AROUND THE BOX’
Learning and insights are the focus to discover if
employees, customers and users really want your
innovation.
The program helps to develop the mindset and
skills to survive innovating within an existing
organisation.
Strap yourself in, your ideas will change, embrace
uncertainty and thrive outside your comfort zone.
Success of the program will be the huge learning
curves.
That is the nature of innovation.
Welcome aboard!
Practical, experiential, entrepreneurial!
There is no shortage of challenges that need
to be solved in existing organisations.
Successful innovation and
entrepreneurship are all about the messy
stuff in the middle, between the ideas and
the execution.
In the last decade, several key innovation
approaches have gained traction amongst
entrepreneurs seeking to get new business
ideas off the ground. Increasingly, these
approaches are cohering into a standard
innovation process for companies seeking
out a new business model.
The reality is that a new business model
needs to ensure a market fit and the ability to
mobilise financial and human resources to
sustain their competitive advantage.
This challenge-led Innovation Program
develops participants’ capacity to “think
differently” and “act entrepreneurially”, whilst
they practice, renewing a business model.
The program combines both theory and
(more importantly) practice. You will make
“guesses” about your business model and “get
out of the building” to test them in your
community; current and future customers,
partners and competitors.
You will then share those insights in the
Innovating around the Box sessions. We guide
you one-on-one with experienced individuals
who have either built successful companies or
run them.
This is not an accelerator where you get
investment to innovate your business model,
although we will encourage you to further the
innovation pathway and join more advanced
innovation programs if you wish.

INNOVATING
AROUND THE BOX
YOUR 14-WEEK
PROGRAM

YOUR 14-WEEK PROGRAM
SESSION: DATE TITLE FOCUS CONTENT
Session 1: 29th
April WHAT DO YOU REALLY
WANT?
DEVELOPMENT Leadership, Business Models & Ambition with Stephen Rutter
Session 2: 6th
May * Cohort coaching session with Stephen Rutter
Session 3: 13th
May WHAT’S YOUR
POTENTIAL?
POTENTIAL Industry, Growth Opportunities and Problem Solving with Carli
Leimbach
Session 4: 20th
May * 1-on-1-20-min coaching session with Carli
Session 5: 27th
May WHAT DOES SUCCESS
LOOK LIKE?
SUCCESS Value & Maximising Growth with Stephen Rutter
Session 6: 3rd
June * Cohort coaching session
Session 7: 10th
June WHERE’S YOUR SWEET
SPOT?
COLLABORATION Develop Product Feasibility & Product Viability with Tim Rayner
Session 8: 17th
June * 1-on 1-20-min coaching session with Tim
Session 9: 24th
June HOW TO SUSTAIN? SUSTAINABILITY Examining Operations, Competitive Advantage & Distribution with
Andrew Pattinson
Session 10: 1st
July * 1-on 1-20-min coaching session with Andrew
Session 11: 8th
July HOW TO FUND
INNOVATION?
FUNDING Operational Excellence & Financing Innovation with Ben Grozier
Session 12: 15th
July * 1-on-1-20-min coaching session with Ben
Session 13: 22nd
July HOW TO COMMUNICATE
WITH IMPACT?
SELLING Communicate with Impact & Presentations with Kathy Gray
* 1-on-1-20-min coaching session with Kathy
Session 14: 29th
July *1-on-1-20 min coaching session with Kathy.
Cohort session and wrap up session with Stephen Rutter.

SESSION 1: What do you really want?
Developing Leadership, Business Models & Ambition
Innovation doesn’t have to be radical and disruptive – leaders can innovate from their current
position, and quite successfully. This is not new thinking; participants will have access to an
experienced facilitator to focus developing you as a leader in an ambidextrous organisation.
We will explore the drivers for business model innovation and what characteristics you could
look at in renewing your business model. Lastly, accelerating your business opportunities
needs to align with your purpose. We will clarify your ambition for the business, and over the
14-week program ensure we always are aligning to your purpose.

SESSION 3: What is your potential?
Industry, Growth Opportunities and Problem Solving
There is no shortage of challenges that need to be solved in existing organisations. Successful
innovation targets the messy stuff in the middle, between ideas and execution. This session focuses
on the user, as the catalyst to renew your business model.
Using a design thinking approach, participants will be able to identify opportunities for their business
to grow by solving their ‘users’ most challenging problems. At the end of the session, they will have
formulated questions to undertake empathy interviews. You will make “guesses” about your business
model and “get out of the building” to test them with your community; current and future customers,
partners and competitors.
We will provide you a lean approach to ensure there is a fit for the innovation, to the needs of their
customer and align to their business strategy.

SESSION 5: What does success
look like?
Examining Value & Maximising Growth
This session will focus on examining value from the perspective of the customer (or other
stakeholders), not you or your business. It is the heart of the Business Model Canvas. Now that you
are renewing your business model to solve unmet needs of your user, how can you now maximise the
growth opportunities identified in Module 2.
Participants will get their hands dirty and go through a cadenced value proposition canvas workshop.
By the end of the session, your value proposition will describe the way that your product or service
provides value to the customer.

SESSION 7: Where is your growth?
Product Feasibility, Collaboration & Product Viability
This is where the program accelerates your thinking off the page into a tangible product to test with your
market. Future focused businesses don’t waste time working up a business case for every new idea. Working
in small teams, they complete a business model canvas in order to begins to explore the desirability,
feasibility, and viability of their idea.
In this session, your experienced “sprint” coach will show you how to test your assumptions and build a
minimum viable product. As daunting as it might seem, you do not need to do it alone. We will introduce you
to open innovation, a concept that allows your business to maximise the company value with collaborative
partnerships; employees, customers, partners, technology and competitors. As you now are expected to run
experiments on the renewal of your business model every two weeks each question needs to be answered if
it has:
• been invalidated
• more learning required
• been validated

SESSION 9: How to sustain?
Examining Operations, Competitive Advantage &
Distribution
Business Model Innovation doesn't have to just be about maximising revenue. Another massive
opportunity that businesses can look at are operational efficiencies. You don’t need to be the
expert at everything.
In Session 4, we encouraged you to look at open innovation, and a network of collaborative
partners. This might mean you don’t usually need full time functions in a SME. Our experts will
challenge you to look at every aspect of your business and ask you to make decisions based on
time, cost and quality.
Whilst leveraging existing resources and activities of the business, our guide will unlock your
competitive advantage and what channels should be used to reach your market. We’ll provide
practical steps to ‘make more with less’.

SESSION 11: How to fund innovation?
Operational Excellence & Financing Innovation
A winning formula will be a new business model to combine the pace of a startup COMBINED with the scale
of your long-standing company. By this stage of a company the accelerator, the supply and demand sides of
the business model will have been completed. You should also have articulated a go-to-market strategy for
the new product.
The current operating environment encompasses end-to-end optimisation of the supply chain that generates
new value (innovation). Our facilitator, a serial entrepreneur and small business owner will take you through
how operational innovation can transform your company. You will understand how operational excellence
includes processes and structures for:
• Reallocation of resources
• Introduction of new technologies and processes
• Addition of new employees
• Retraining of existing employees
• Integration of organizations through consolidation of common functions
• Selective use of key suppliers, alliance partners and outsourcing specialists

SESSION 13: How do you communicate
with impact?
Active Communication and Presentations
Your business model has been renewed. You have tested it with 5-10 stakeholders each session for the past
2 months, and you are ready to implement the new innovation. You know how much it costs, though you still
need to sell it.
Stories sell. Customers buy ‘relations, relations & magic’, rather than stuff. To do this, you need active
communication skills and to present with impact. Presentations convey new understandings, paint a picture of
the future & how to get there, but most importantly empower others to take next steps and help you to
operationalize this model.
Our experienced communications expert will provide you the tools and techniques. This helps you to build
your story, with storyboarding techniques that translate and realise your ambition for the business

INNOVATING
AROUND THE BOX
YOUR GUIDES,
COACHES & MENTORS

YOUR SESSION GUIDES & COACHES
Stephen Rutter
Founder
The Scale Institute
LEAD FACILITATOR
Sessions 1 and 5
Stephen has over 20 years in global
business environments spanning
logistics, entertainment and education
management. He has continuously
built education credentials by uniting
with business partners, and
international universities to design
significant, world-class insights and
emerging knowledge to our local
innovation community.
Most recently, Stephen was Head of
Experience at Sydney School of
Entrepreneurship developing a product
roadmap of academic experiences
across NSW. He has worked for
Cathay Pacific Airways, Show Group
and UTS – as Director of Business
Practice, customising innovation
programs for industry.
Graduating from an Executive MBA in
2013, Stephen was seconded to
Flinders University as an Executive in
Residence, establishing the New
Venture Institute. Reviewing their
strategy and operations in 2017,
Stephen designed the NVI Flinders
Learning Lab for executive
development.
A catalyst for innovation and
breakthrough thinking. Carli designs
creative learning experiences that
enrich lives, challenge assumptions,
drive change and improve well-being.
Carli helps her clients to listen
attentively, foster their curiosity,
explore opportunities, find focus,
strengthen their leadership skills, and
better understand their purpose. She
empowers teams to reflect and speak
openly, with passion and vision.
Carli has designed, facilitated and
mentored on Innovation Labs, R&D
Incubators, Tech Accelerators,
Hackathons and Design Thinking
trainings.
Clients include: TEDxSydney, Google
News Initiative, St Vincent de Paul
Society, Deloitte, TEC, Vibewire,
Cisco, AFTRS, King & Wood
Mallesons, CBA, The Disruptors
Handbook, JJL, Museum of Old and
New Art (MONA) and Australia
Council of Arts.
Carli Leimbach
Innovator
FACILITATOR
Session 3

YOUR SESSION GUIDES & COACHES
Tim Rayner
FACILITATOR
Session 7
Tim works with leaders and teams on
design sprints, entrepreneurial capacity
development, and lean startup best
practice.
He teaches 'Innovation Leadership' in
the Advanced MBA, and 'Leadership,
Teams and Scalability' in the MBA in
Entrepreneurship, at UTS Business
School.
Tim received his PhD in Philosophy
from the University of Sydney in 2002,
and taught philosophy for several
years before refocusing his work and
research on entrepreneurial leadership
and innovation culture.
Tim's books and writings include
'Hacker Culture and the New Rules of
Innovation' (2018), 'Life Changing: A
Philosophical Guide (2nd ed., 2016),
and 'Coalition of the Willing' (2010), a
multi-award winning short film directed
by Simon Robson and animated by a
pro bono network of twenty animation
studios spanning three continents
Andrew is the Founder of Incredible
Bosses™ – an organisation created
specifically for SME’s to maximise
their profit and create time freedom
whilst focusing on the positive social
impact of creating highly valued and
engaged communities.
As a Founding Member and ultimately
CEO of startup to ASX listed
Infomedia Ltd (IFM), Andrew held key
senior roles in all of the Operational
and Development/IT areas of the
business as well as establishing their
Melbourne and European operations.
With an exceptional sense of
community, process and over two
decades of experience in creating
SaaS solutions, Andrew brings a
wealth of practical knowledge to the
group.
Andrew Pattinson
Innovator
FACILITATOR
Session 9

YOUR SESSION GUIDES & COACHES
Ben Grozier
FACILITATOR
Session 11
Co-founder of ClassCover Pty Ltd - a
SAAS that saves over 2200 schools
and 75k teachers vast amounts of time
and stress for schools when managing
relief teaching staff.
ClassCover also supports thousands of
casual relief teachers via the 'Relief
Teacher Association' - an upgraded
profile option for ClassCover teachers
that provides them with accredited PD
and support.
Prior to ClassCover Ben followed a
varied pathway of teaching and
business including growing a tennis
coaching business in the UK 400% in 9
months and running the Smith Family
Toy and Food appeal.
Kathy brings together strategy,
structure and storytelling to help build
success, on their terms through her
company, Enabling Enterprise.
Kathy draws on her diverse and
interdisciplinary experience within
cultural, health, community, education
and real estate industries.
She believes that purposeful
storytelling is about inspiring,
empowering and co-creating realities.
Narrative is a superpower for personal
growth, motivating your team, and
moving people to invest in your vision.
Believing in profit-for purpose and
social enterprise as well as the
non-profit sector, Kathy started
Enabling Enterprise in 2017 and is
completing MBA studies at Deakin.
This builds on roles in governance
and funding programs, creative
production and communications,
program and project delivery. Kathy
relishes on helping clients gain
purposeful clarity and impact.
Kathy Gray
Innovator
FACILITATOR
Session 13

YOUR LOCAL MENTORS (POOL OF 20+)
Jillian Kilby Steve HinksThe Hon, Fiona Nash John Walkom
CEO of The Infrastructure Collaborative,
Jillian’s infrastructure business serves the
infrastructure needs of Local Governments
and clients across Regional NSW since
2009.
Jillian received the 2018 NSW/ACT
AgriFutures™ Rural Women’s Award, is an
Industry Advisor for the new engineering
degree at Charles Sturt University in
Bathurst. Jillian holds a Bachelor of Civil
Engineering, a Master of Business
Administration and Master of Public Policy
from Stanford University.
A dedicated businessman of 41 years
and Techni-Clean Australia managing
director, John Walkom has also served
as the chairman of RDA Orana.
Mr Walkom is also on the board at the
Taronga Conservation Society, actively
involved in sporting administration,
along with community and business
mentoring. He is also a former Dubbo
Councillor and DREAM Festival Chair.
Steve is a values-based business leader
with a proven track record in strategic
master planning, multi-site operations,
market segmentation and effective team
leadership.
He is the director of Dubbo’s iconic
Taronga Western Plains Zoo and has
extensive experience as a tourism operator
including Wild Life Sydney Zoo, Sydney
Bridge Climb and Merlin Entertainments.
He is Charles Sturt University Dubbo
alumni, an active member of Dubbo Golf
Club and a volunteer with Dubbo Junior
Soccer.
Fiona is the Strategic Adviser – Regional
Engagement and Government Relations for
Charles Sturt University.
Having grown up in Sydney, Fiona has
spent the last couple of decades living and
working in regional Australia. For many
years she was involved in a farming
enterprise in the central west of NSW,
which her sons Will and Henry are now
running.
She spent twelve years in the federal
parliament as a Senator for NSW and also
held ministerial positions including Rural
Health, and in Cabinet the positions of
Regional Development, Regional
Communications and Local Government
and Territories. She also held the position
of Deputy Leader of the Nationals.

YOUR 24/7 COHORT SUPPORT
COMMUNITY
MANAGER
0433090373
Minna@yourexchange.co
PROJECT
DELIVERY
Katewade@yourexchange.co
PROGRAM
MANAGER
Malaika@yourexchange.co
CEO &
FOUNDER
0468800625
Jillian@yourexchange.co
MINNA DEMETRIOU JILLIAN KILBY
KATE WADE MALAIKA MFULA

YOUR BUSINESS
INNOVATION
YOUR INVESTMENT

THIS BUILDS YOUR CAPABILITY
Collaborative and reflective contributions
to interdisciplinary teamwork in ways that
advance the work of a team, facilitate the
contribution of others, foster a
constructive team environment and
respond effectively to conflict that arises.
Effective interpersonal and
communication skills, empathy and
succinct visual, oral, written and digital
presentation skills with diverse
stakeholders about entrepreneurial
opportunities.
Knowledge and skills in relation to
entrepreneurship (for example,
designing, prototyping, interviewing or
pitching).
Integration of ethical, social, political and
environmental responsibilities when
considering entrepreneurial initiatives.
Critical and creative thinking to
understand how value is created and
captured.
CRITICAL THINKING
ENTREPRENEURSHIP
KNOWLEDGE AND
SKILLS:
INTERDISCIPLINARY
TEAMWORK:
COMMUNICATION
SKILLS
WIDER COMMUNITY
CONSIDERATIONS
Our aim is to develop the following capabilities for each participant during the intensive program:
Strategic solutions within an
entrepreneurial context.
STRATEGIC THINKING
AND
DECISION-MAKING:

YOUR INVESTMENT
YOUR INVESTMENT COMMITMENT: YOUR TEAM COMMITMENT: YOUR TIME COMMITMENT:
$150 ex GST per business per week
for the 14-week program
The program has been subsidized by
$278 by The Exchange, a social
impact organization and innovation
hub that aims to empower business
owners to grow, connect and succeed.
The price includes one person from
each company. Each additional person
is $100 ex GST per person per week
subject to availability.
We recommend each company
nominate a senior leader, an
innovation champion and one rising
star.
• 7 x 3-hour sessions over 14-weeks
• 4 x 20min 1-on-1 coaching sessions
• 3 x 1 hour cohort coaching sessions
• 3hrs per week on innovation tasks
relating to your business
Register interest at: www.yourexchange.co/events
Or apply through: Minna Demetriou: 0433 090 373 / Minna@YourExchange.co
Jillian Kilby: 0468 800 625 / Jillian@yourexchange.co

POWERED BY THE
SCALE INSTITUTE
www.thescale.institute

BROUGHT TO YOU
BY THE EXCHANGE
www.yourexchange.co