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Target aka Super Stores• One stop shopping- get a DVD, (and player) an outfit and food to cook a meal. What could be better?• Sections are catogorized and each have a section on sale.• The ceilings are high and floor is hard tile.• Has a cold feel with no music playing.• If you need to get things done this is the place!
Super Store Cont.• Kids are screaming.• Atmosphere can be overwhelming on your senses. Where do you look? Where do you start?• No music and hard surfaces with lack of human contact makes this a family impulse spending Pro and family bonding Con.• People are rushing and hushing.
Dollar Tree• This store has more children in the same space yet they are calmer.• The children are not with the adults but are allowed to look by themselves.• Still high ceilings and tile floors, no music but a smaller space with less to look at in each section.• Line is long with most people purchasing
Kohl’s• 1st set of doors are open-welcoming!• Sale signs are everywhere, yet when looking for price you must do math to find actual price.• Sales people are either snooty or do not acknowledge that you are there.• Kids in buggies, does not seem comfortable for them-crying.
Petsmart• People working and shopping very happy because they are welcome with their family and even their “furry” family.• Staff talk to people and animals.• High ceilings, tile, music playing yet calmed by friendliness of staff.• Want to stay to shop and want to come back.
Hallmark Crown Store• Greeted by staff, if you come often you are recognized as you are welcomed.• Can look by yourself, but also offer great suggestions.• Ceilings are still a bit high, but softer lighting and carpet make it seem more comfortable.• Smells of candles, want to browse.• Bags say, “Life is a special occasion” brings happiness to the everyday and joy to gift giving.
Mardel• Customers range from gift shopping to browsing.• The music and atmosphere, although high ceilings and tile mixed with carpet, makes me want to stay.• Sections are well organized and have staff to assist, as well as a tv and toys to play with in the kids section.
Conclusion• I am drawn to stores that provide welcoming relationship with me and my family.• Those are the stores I stay in and I return to.• My children have commented, “everyone is so nice here!” when they are spoken to.• I have observed a shift into technology where computers help you self-checkout, that has, I fear, caused a generation that has not been treated as a customer should. And then we wonder why they always have a device in their face!?!
Conclusion Cont.• I feel customer service has all but died, with a standard, “how are you today?” or a self-check line.• I can’t even get my groceries carried out anymore without a scene. • Shopping is more than bricks and mortar and money. It is about customers, aka people.• Save the next generation, keep shopping actively relational!