2. “Imagine a place where you can access gift cards
from companies of all sizes; local to global and
everything in-between.”
Introduction
Make Gifting Easy,
Frequent and Fun
Create Accessibility
and Opportunity
Change the Future
of Gifting
The need for a new platform
0101
3. 0102Poddigy
Gift Card Pod
January 2014
Increase profit by
20%
February 2014
Increase profit by
35%
March 2014
Increase profit by
50%
April 2014
Increase profit by
90
Poddigy is a vending kiosk which will house gift cards of 100
popular brands and allow consumers to add any value from
$10-$250. Consumers will have the option to purchase up to
10 cards per transaction for a maximum of $1000. This will
be the first of its kind in the market.
4. Conception 0103
Accessibility
Lack of access to gift
cards in and around
the city.
Opportunity
With the right exposure
local businesses can play
a big part in gift card sales.
Availability
Complete absence of
gift cards in many
categories, and very
limited selection.
There is opportunity to
become the household name
in the gift card industry.
Pre-Determined Value
Often amounts are pre-
specified with no opportunity
to add a unique value.
Future
From plan to action
5. $125 Billion industry and
growing (according to
Forbes, Cardhub, and
other surveys).
The Gift Card Industry
Trends
E-gift cards are gaining
popularity with
developing technology.
Gift cards are the
preferred gift for any
occasion.
Open and closed loop
cards have tremendous
market value.
0104
6. Consumer Friendly 0105
The reasons consumers will be attracted to Poddigy
Availability
The consumer will have easy
access to hundreds of the most
popular brands and access to
their favorite local businesses.
Customizable
The consumer has the power to
choose from a variety of options and
price points. They can buy multiple
cards in a single transaction.
Design
The pod will be designed so that
it’s user friendly. It will make the
interaction fast, easy and fun.
Loyalty
We will have a loyalty program
to reward consumers for using
Poddigy for all their gift card
purchases.
7. Advantages 0106
How we stack up against the competition
Drive online sales with strong physical presence
Consumers can send e-gift cards from the kiosk
Improved physical presence creates brand awareness
Control over promotional calendar and events
Fast transaction
8. Revenue 0107
How we generate revenue
Online Store Ad Space
Gift Card
Production
Pod
9. Conclusion 0108
Using technology to reach consumers in a new way
Creating a unique platform to engage
consumers.
Fixed commission from each sale and no
sales tax on gift cards.
The Pod itself will be a marketing
strategy for Poddigy online.
Kiosk rent and other kiosk related
expenses will be covered by advertising
sales dollars.
