Jez Whitaker
+61 487 583 770 / www.jezwhitaker.com
jezwhitaker@gmail.com (Email & FaceTime)
Linkedin / Indeed / Facebook / Flickr / Vimeo
Address: 195 25 Best Street, Lane Cove, Sydney, 2066.
VISA: 417
Personal Profile:
A seasoned marketing professional with experience planning and implementing a 360-degree strategy to ensure
maximum return while remaining within brand image and integrity at all times. As a strong believer in data driven planning
and creative thinking, I strive to overachieve and beat all expectations. In my personal life I am advocate of environmental
and sustainable living, a nature lover with a keen interest in oceanography and deep sea wreck diving. Seeking new
opportunities in consumer focused B2B or B2C sales and marketing in Sydney, APAC. Reach out to me on 0487 583
770.
Skills:
Campaign optimisation, consumer insights, coaching / mentoring, content management, creative writing, CRM, data
mining, Google Adwords & Analytics, keyword optimisation, keyword search, Mac OS, market metrics, market analytics,
medical first aider, MS Office, photography, planning, portfolio management, SEM, SEO, skills development, strategy,
video production.
Career Overview:
***PRO BONO Work*** May 2014 – October 2014
Please click here to view my Pro Bono / volunteering activities (final page of resume).
WESTWICK-FARROW MEDIA, SYDNEY. February 2015 – Present
Marketing Manager & Business Development – Multi-channel publishing reporting directly to CEO
• B2B media sales across print and digital product portfolios to new and existing business.
• Liaise with key stakeholders to establish value proposition.
• Ensure data integrity of client accounts using CRM tools similar to Salesforce.
Achievements:
• Achieved success in customer retention and new business acquisition through research, competitor analysis and
pitching prospective clients at trade events and through scheduled meetings.
• Increased open rates and customer engagement of direct marketing initiatives through data analysis and creative
content management.
PWCARS LTD, UK. November 2010 – April 2014
Managing Director – Automotive Franchise reporting directly to CEO
Responsibilities (in addition to those of Marketing Director):
• Stakeholder management through P&L analysis, budgeting and maximising retained profit through growing the
customer base and maintaining profit margins.
• Recruit staff across all departments including sales team management utilising KPIs, team building and
incentives.
• Project manage corporate website to ensure relevant, fresh and engaging content with products and services
accurately described to maximise value proposition.
• Data driven analysis through CRM data mining, customer feedback and Google Analytics data to align sales
strategy and marketing initiatives across digital campaigns within planned budgets.
• Product portfolio planning and rollout based on sales data and consumer trends.
Achievements:
• Developed tertiary product portfolio to encourage repeat business and customer retention through increased
touch points.
• Received recognition from Motor Trader Awards 2 years running for customer service and website experience.

• Grew a YouTube presence with over 180,000 video views showcasing our individual products and services and
engaging existing customers on social media platforms.
• Achieved 70% “Opened” and 42% “Clicked” in targeted email campaigns through ongoing data analysis, targeted
send times, creating relevant and engaging content and calls to action throughout.
• Nurtured a driven and motivated workforce with very high employee retention – 65% of employees remained with
the company for 10+ years.
RACE-TUNE.COM, UK. January 2006 – December 2012
Director of Product Management and Marketing – Automotive Software Optimisation
• Work with channel partners, data suppliers and B2B / B2C customers to bring new products to market.
• Product lifecycle planning including the addition of new products and eventual exit strategy.
• Manage procurement of IT and remapping equipment, tooling and SAP data files.
• Cloud hosted SAP database to ensure global access and distribution of software products to resellers.
Achievements:
• Created secondary revenue streams with minimal start up costs delivering 50-90% profit margin through early
adoption and saturation stages of the product life cycle.
• Grew profits through up-selling to existing customers at routine service intervals.
• Exhibited at trade events and rally shows growing market awareness and increasing sales.
• Used CRM and direct marketing to gather customer reviews and feedback to improve our product portfolio.
• Utilised websites, social media and other online platforms including video to grow a loyal and engaged community
across a range of channels.
PWCARS LTD, UK. December 2004 – April 2010
Marketing Director & Sales Manager – Automotive Franchise reporting directly to CEO
• Plan marketing strategy to include website development, content management, social media presence, SEO,
SEM, Youtube & Vimeo channel management within set budgets and timeframes.
• Develop customer and market research projects to assess new markets, products and services through use of
CRM database, customer insights, feedback and historical sales data.
Achievements:
• Took ownership of the PWCars brand and developed a marketing strategy across print and digital channels to
ensure sales targets were exceeded while maintaining the core business ethos and exemplary customer
satisfaction.
• Received industry awards and recognition for our online presence and customer service resulting in 60% of sales
coming from repeat and referral business.
• Rebranded PWCars with more modern logos, fresh websites, smart corporate stationary and onsite signage &
decor to create a unified and professional sales environment both online and on site in line with customer
expectations.
• Grew web traffic year on year while shifting from traditional newspaper advertising to paid and organic search,
direct marketing, 3rd
party developers and use of specific channel partners.
• Consistently maintained no.1 listing on Google for relevant search terms through SEO and content management.
Pro Bono & Volunteering Activities:
TECH THAILAND, SINGAPORE. May 2014 – October 2014
Social Media Manager & Dive Deck Co-ordinator – Volunteer Role / Fixed Term
• Manage dive deck organisation & planning, mixed-gas trimix blending, deep diving videographer, safety diving
and overall customer hospitality on this busy technical diving exploration vessel based out of Singapore.
Achievements:
• Tech Thailand voted 10th
Best Diving Liveaboard 2015 by Australia diving community.
• Use technical diving and video production skills to create engaging content for social media.
• Generated significant media interest on social media channels including Facebook, YouTube and Vimeo resulting
in national media coverage in the UK, Singapore and Malaysia.
• Worked directly with the Daily Telegraph and Sunday Telegraph (UK) on a feature article documenting continued
illegal salvage work in October 2014. I supplied detailed salvage reports, photos and videos for both the paper

and online editions; significant pressure was applied to the MOD to take action and protect these shipwrecks from
further salvage.
• The Malaysian navy pressured by public pressure increased patrols and caught illegal salvage teams at work
resulting in vessels being impounded and multiple arrests.
Education:
BSc Business Administration & Human Psychology at Aston University - 2.1/2.2. (2001-2004)
Interests:
Cooking, cycling, endurance races (Tough Mudder & Spartan Race), fitness, FOREX / market trading, photography,
performance cars, scuba & technical diving (CCR), spinning, stock trading, tennis, underwater & aerial drone videography
and yoga.