Presented by Dave Weinberg & Eliot Feldman at the PEJE Assembly in Baltimore, MD. For individual and organizational trainings, please contact dave@thejewishinstitute.org

1. Blogging Bootcamp
PEJE Assembly 2010
Dave Weinberg, Executive Director
Eliot Feldman, COO
The Jewish Institute
@jewishinstitute

2. Agenda
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

3. Why Blog?
Authenticity
Expertise
Community
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

4. Why Blog?
Authenticity
Expertise
Community
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

5. Why Blog?
Authenticity
Expertise
Community
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

6. Goals
Voice
Needs
Creating a Blog
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
? @jewishinstitute
#PEJEassembly

7. Maintaining a Blog
Consistency
Audience
Promotion
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

8. Benefits of Blogging
Publicity
Enrollment
Fundraising
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

9. Professional Help?
Strategy
Implementation
Education
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Benefits of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

10. Case Study:
Multi-Posting Theory
& Multi Platform Campaigns
• Write once, post EVERYWHERE
with minor tweaking.
• Different content
• Different platforms
• Reach different audiences
Prophet
Wanderer
@jewishinstitute
#PEJEassembly

11. Questions?
PEJE Assembly 2010
Dave Weinberg, The Jewish Institute
dave@thejewishinstitute.org
Twitter @weinberg81
@jewishinstitute
#PEJEassembly