Youtube marketing firm

Youtube marketing firm
In this file, we share with you all information that related to youtube
marketing firm such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Julie Perry" src="http://www.flyteblog.com/wp-content/
uploads/2011/06/Julie-Perry-300x300.jpg" alt="Julie Perry"
width="240" height="240" />Small businesses often don't appreciate all
the benefits of online video--and especially YouTube--to their social
media marketing. Here are some expert tips on how to use YouTube to
your advantage.
Julie Perry is the social media director at BLASTmedia, a PR and social
media firm that works with companies on their YouTube strategies. She
recently shared some of her top tips on how you can get the most out of
your YouTube channel.
1. Make sure that YouTube is part of your social media marketing.
Video marketing. Free pdf download examples Page 1

"When I start talking to a potential client, the first words out of their
mouth are always 'Twitter' and 'Facebook.' They'll say, 'We've heard we
need to be there. We heard this is a place where we need to be.'
"I will say to them that for driving traffic and list building and leads for
your business, putting content out on YouTube allows you to be
discovered or found by people that are out searching for information.
And if you're creating video content--rather than hoard it on your own
website where really no one is even going to find it--you can put it on
YouTube where when it comes to online video destination sites, there
are others out there that tend to be looked at as more professional, but
YouTube has the vast majority of the market.
"Once you're on the site, YouTube does a tremendous job of keeping its
audience engaged. You'll have the opportunity of coming up in related
videos. If you sell, let's say, an iPhone product and Steve Jobs has an
announcement that he makes at some convention, and someone makes a
video and uploads it to YouTube, you have the opportunity to perhaps
come up next to that video. Let's say he announces something for the
new iPad and you have an iPad case or cover that your company makes.
By playing with some of the tags and titles and things on YouTube from
a search perspective, you have an opportunity to come up as a related
video."
2. Leverage the Reach of YouTube.
Perry says, "it really isn't the younger generations that are just the ones
hanging out on YouTube. One of the reasons for that is because of
search. [Search] is where I think YouTube really has the power that
people aren't realizing. YouTube is now the #2 search engine.

"I'd say the other reason that it's so powerful is the accessibility. You can
now access YouTube videos from nearly every hot mobile device on the
market, as well as now from your home television set. It's accessibility.
It's providing content to your audience on their terms--how they want to
watch it--not on your terms. Not by hiding it somewhere internally in
your website where people have to dig to try to find it, but getting
yourself out there, allowing people to watch you on their iPhone or their
Android phone.
"YouTube's XL program now allows YouTube videos to stream through
Netflix, Google TV, Apple TV, and Boxee TV. The Roku box is now
allowing you to even be able to, with your own remote control for your
television, simply click right over to YouTube from watching your main
cable television. That accessibility, being able to have somebody sitting
in their living room discovering you on YouTube, is a tremendous
benefit.
"And YouTube is a social network. People forget this. A lot of people
don't even know this. Yes, it's a place for free video content hosting, but
you can add friends. You can subscribe to channels. You can "like" and
"favorite" videos. You can interact with videos by leaving comments.
You can discover people with interests similar to your own simply by
seeing them comment on another video. You can leave channel
comments.
"People are now treating their YouTube channels almost like the home
page of a website where then each video simply becomes sort of a sub-page
of the site. You can link to the videos from the channel, making
your channel an actual online destination where you feature maybe not

only your content, but content you like, content of your partners, and
content that other channels have made about you. Then when people
come across that content through any social networking you might be
doing, YouTube allows for cross-platform interactivity. In other words,
you can link your YouTube account to, let's say, your Facebook account,
your Twitter account, your Tumblr, Blogger, StumbleUpon, and Google
Buzz.
3. Make your YouTube channel a destination.
"[ YouTube wants you] to start putting more emphasis on their channel
as a destination. The very first thing to do if you're just getting started is
to name and claim your channel. When you do that, put as much thought
into the name of your channel as you would, let's say, the domain of a
blog or website. You want to use keywords that help brand you, your
product, or your service. Whatever it is you're doing, selling, or offering,
you want to be able to communicate that through your channel name.
You want to use keywords for your niche that are going to pique interest
and make people want to click over and find out more about you.
"Before you start socializing and trying to network to get people over to
your channel, another thing you might want to do is work on the visual
branding of your channel. Fill out the portion where they ask you to
write a channel description and an "about me" bit. Put copy in there
that's almost like writing a sales letter on a website. People are going to
come there and they're going to scroll down to learn more about you, so
you want to offer hyperlinks to your other online properties.
"Offer maybe something free so they will go over to your website.

"You want to auto-play your video on your channel so that when
someone comes there, it kicks off automatically and starts talking to
them. People are used to that now on YouTube. It's not like going to a
website and having the video blare at you as a turnoff in many cases, but
it will actually draw people in.
"But if the video doesn't do that, you've got some portions off to the left-and
right-hand margins where you can actually tell them more about you
and your company so if they don't scroll down to that sales letter, they'll
at least maybe see a picture of what you sell. If you do sell, let's say,
iPhone gadgets, you want to have some pictures of iPhones so that if the
video doesn't communicate that immediately and your channel name
only half communicates that, they can at least see in the margins pictures
of iPad covers or pictures of barcode scanners.
4. Take advantage of YouTube's advertising.
"[ YouTube is the] 'last frontier' of online advertising. If you've ever
taken part in Google pay-per-click or Facebook Ads, the Facebook ads
are just getting so outrageously expensive. We're now paying double on
Facebook ads than what we paid even six months ago because
everybody is flocking to do it. It's the place to be.
"When you're on YouTube, there are actually two different types of
advertising. The first is within YouTube Search. They're the number two
search engine out there. People are coming there and directly entering in
search queries of what they're looking for because they know that they'd
rather watch a video than sift through tons of text links and blog articles,
so they'll come over to YouTube and search. Well, you can bid on those
keywords just as you would Google pay-per-click. But instead of a text

ad coming up on the right-hand side as it does on Google, you get a
video and a thumbnail of a video.
"The best part is that you can bid on keywords for pennies on the dollar
compared to what you pay for a Google text ad or even a Facebook ad.
"Of course, the next step is to get them to click over to your website. But
if you think about it, if you've done your channel right, by the time they
click on your ad, come to your channel, and then click over to your
website, the opportunity for you to convert them is going to be a lot
higher because they've already engaged with you. They've seen your
video, they've seen your channel, they know what they're getting
themselves into, and they're going to be a lot more apt to buy something
from you, sign up, or give you their email information for more
information than they would coming from those other sites or coming
from Twitter.
"Then there's another kind of advertising you can do once you've got
your videos running. They call them 'Promoted Videos,' by the way.
That's the name of the actual YouTube advertising program. Once you
have your video submitted as a Promoted Video, it then has the
opportunity to run what are called 'CTA' ads. 'CTA' stands for 'call to
action.'

II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.

Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing firm

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