Millennial Marketing in Real Estate for today's Realtor or Mortgage Broker professional. Helping you to convert fans and followers into clients who love your brand! These are 6 tips you are going to want to take advantage of!

1. HUGH'S12 STEP
on REAL ESTATE MARKETING to MILLENNIALS
"6 Ways Millennials Want
to Connect with Realtors"
JESSICA
GUIDE
by: IN YOUR POCKET MEDIA

2. LITTLE BLACK
BOOK
THANKSFORDOWNLOADINGTHIS
TWELVESTEPGUIDEONREAL
ESTATEMARKETINGTO
MILLENNIALS.
After numerous emails and noticing the same
question plastered in every Facebook group we
are a part of, we realized that it was about time
someone put together a complete list of
recommended WAYS to connect with
Millennials, when it came to Real Estate.
We have included the resources that we
personally use and love so you can feel confident
choosing and using any of the options in this
PDF.
We really hope you enjoy this GUIDE and find it
extremely useful!
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3. LET'SGETSTARTED
Choose your adventure...
PAGE 3
Page 4 ........... Your Website
Page 5 ........... Your Social Media
Page 7 ............ Email Campaigns
Page 8 ........... Millennials Tools
Page 10 ......... Webinars
Below, we’ve broken down each of these things
with the top tips and tools we recommend for
making them happen. Also included are some
helpful links to give you even more info. We
know it’s a lot, so try not to be too overwhelmed.
The important thing is that you make a decision
and go with it.

4. PAGE 4
YOUR WEBSI TE
1 Information
Millennials want information; they crave it. They want to be
educated about a process before they make the final
decision. This is especially true when buying a house. They
watched the housing market crash, and they have been gun-
shy about entering the market. So how do you turn that
around? You educate them until they can’t take in another
piece of information.
The easiest way to do that is to let your website do the work
for you. Create a page on your website that exclusively caters
to first-time homebuyers. Include a list of frequently asked
questions, useful infographics and links to articles written by
you that will feed first-time homebuyers information.
2 Freebies
Include a free report about the home-buying process that
they can download after providing an email address. This not
only gives you a list of potential leads, but it gives the
prospect all the information they want in one place. Give
them the information they are looking for, and you will pave
the way to becoming their trusted real estate adviser.

5. PAGE 5
YOUR SOCI AL MEDI A
3 CreateAConnection
The millennial generation is all about connecting on social
media, and they love to share what is going on in their lives.
When you first meet a new client, find out which social
media platform is important to them and connect with
them there. (It may not be Facebook!)
If it’s possible to do within their favorite social media site, add
them to a custom list so you can easily find out what they are
talking about. The goal here is to clue into what they are
talking about during the homebuying process, the struggles,
the issues and the questions. This will help you anticipate
their needs, which will make you look like a super star agent.
Our favourite easy-to-use tools for this purpose are:
HootSuite, OnlyPult and Sprout Social
These tools will allow you to schedule your Social Media
posts, easily respond to comments, monitor #hashtags
monitor their effectiveness, and and measure your results
based on each unique post you send out.
4 Social Media Tools

6. PAGE 6
YOUR SOCI AL MEDI A
5 Your Content
1. Post about Your Neighbourhood. This both markets your
area to prospective residents, and it also shows your passion
and knowledge of where you are selling homes.
2. Post about Events in Your Neighbourhood. Show how
wonderful your city culture is. Post about local events in
your town. If you’re going to a neighbourly event, tell your
Fans, and invite them to join you.
3. Show you Care About Your Clients. The new clients know
who they are, and it shows prospective homebuyers that
you genuinely care and follow up.
4. Use Geo-targeted ads. You can use promoted posts, for
example, to get your great Facebook posts seen by other
Facebookers in your geographic target market.
And lastly,
5. Post Your Listings. The 80/20 rule. That is - post 80% of
your content about lifestyles, customer interests, and other
updates; post 20% of your content about you and your
product. This keeps your social media social, and engaging.
Once you've decided on a tool to manage your content, you'll
need some great strategic ideas. Here are a few suggestions:

7. PAGE 7
EMAI L CAMPAI GNS
6 Why Email is King
When millennials give you an email address, dazzle them
with an automated email drip campaign. Send important
homebuying tips, but don’t make it all about real estate.
Other ideas that are useful to millennial homebuyers include
information about the schools, good restaurants in the area
or local interest groups they can join.
Millennials don’t compartmentalize areas of their lives when
they are searching for a home. They are going to want to
know whether the area will fit their overall lifestyle, so show
them that it will by providing them with useful information
about the area.
Our favourite easy-to-use tools for this purpose are:
Mailchimp — This is a community favorite, because of the
nice design and easy-to-use interface.
7 Email Tools
Aweber — This is easily a second best for me if I wasn’t with
Mailchimp.

8. PAGE 8
MI LLENNI AL TOOLS
8 Mobile Apps
This is the generation that uses an app for
everything. When you meet with them, give
them a list of apps they can use during the
homebuying process, and they will feel like you
really understand what they need during this
time in their lives.
9 App Tools
Ideas for apps include: realtor.com (unless you have your own
branded app), Homesnap, My Nest, DocuSign, Crime
Mapping and Mortgage Calculator.
If there is a cost to purchasing the apps, then buy the app for
them. Millennials like to feel special, and this small gesture
will go a long way.
Our favourite easy-to-use tools for this purpose are:

9. PAGE 9
MI LLENNI AL TOOLS
10 Spreadsheets & Checklists
In addition to apps, provide them with spreadsheets and
checklists that will help them during the homebuying
process.
By giving them these tools, it will show millennials that you
understand their needs, which will make you look like the
expert real estate agent!
Millennials are so connected to technology, whether through
email, social media or texting, that it seems like they always
have a phone or tablet in their hands. It is important for you
as the agent to set communication expectations upfront
when you first meet with millennials.
Ask them how they like to communicate and whether they
prefer a phone call, email or text. Let them know your hours
and your turn time for responding.
Let them know if they text or email at a late hour, you will
respond first thing in the morning. By setting these
expectations upfront, they won’t feel disappointed by your
communication, and you won’t feel irritated by those late-
night texts or emails!
Communications TIP:

10. PAGE10
WEBI NARS
11 Educate Your Audience
Remember in the late 1990s and early 2000s, when first-time
homebuyer seminars were all the rage and would drive real
estate leads? The seminars fell off as the information became
more readily available on the Internet.
Go where your millennial clients are and offer first-time
homebuyer webinars. This will give prospects the
opportunity to get to know you and will help build trust in
choosing you as their real estate agent. Millennials want to
be educated, and they turn to the Internet to get that
education. Impress them from the beginning by offering
them a webinar that caters to their needs!
Millennials are the current first-time homebuyer
demographic that help to drive the real estate market. We
need them in the market to keep it moving forward.
Millennials can be seen as a challenging group to work with,
but I think it is because they are misunderstood. Get to know
their generation, what they like and don’t like, their
purchasing behavior and how they operate. Most
importantly, cater to their love of technology and their need
for information. Doing this will earn their trust, and you will
be known in your area as the Realtor for the millennial
generation!

11. PAGE11
WEBI NARS
12 RecordandEditYourWebinar
You need to have access to software that will help you record
your Webinar content and videos.
Here’s the setup I recommend for Mac users:
Powerpoint or Keynote to create the slideshow presentation.
Screenflow to record and edit the videos.
Here’s the setup I recommend for PC users:
Powerpoint to create the slideshow presentation.
Camtasia to record and edit the videos.
External microphones (nice, but not required as long as you
can record audio directly through your computer):
Blue Yeti

12. BOOK
THANKSFORREADINGTHIS
TWELVESTEPGUIDE!
I hope it has helped you
move closer to enhancing
your Real Estate Marketing
efforts.
If you’d like share with us
how it’s helped you, feel
free to email me or send
me a tweet.
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