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How to create an effective infographic
- 1. Infographics
- 2. What should a infographic do?
- 3. Make visual sense of complex data
- 5. Do your audience understand what you are getting across?
- 7. A good infographic • Visual story to engage audience • Makes key data easy to understand • Visual elements must be clear and relevant • Memorable experience • Can be easily shared
- 8. Relevant data Correctly sorted Powerfully arranged Visually presented
- 9. Relevant data • Intriguing • Information • Easy to digest • Helpful • Entertaining • Accurate
- 11. Correctly sorted • Most important information for your infographic • Don’t use data that will distract from key messages • Shift your data, don’t put everything on • Remember: Less is More
- 13. Powerfully arranged • Logical flow of data • Make your data tell a story • Data easy for reader to understand and use • Clear message (substance over style) • Content is king, make your content shine
- 15. Visually presented • Visuals should complement data • Everything on your infographic must add meaning • Making complex data simple • Should not just be text with pictures to make it pretty • Branding for organisation
- 18. Don’t tell people you’re funny. Tell them a joke. Your infographic should show, so you don’t need to tell
- 19. Connecting to your audience • Who are you speaking to? • What is important to them? • Where are they? • What are their pressures? • What do they understand?
- 20. Further resources Templates • https://piktochart.com/ • https://infogr.am/ • https://www.visme.co/make-infographics/ • https://venngage.com/templates/ Articles • ‘10 steps to designing an amazing infographic’ • 13 Reasons your brain craves infographics (interactive infographic) • ‘The Do’s and Don’ts of infographic design’ • What Makes A Great Infographic? 8 Experts Weigh In • Creating accessible materials • Common mistakes with infographics
Editor's Notes
- The first thing I want you to think about is what is the purpose of an infographic? What is the key benefit of using an infographic over other mediums.
- The answer is that a good infographic makes visual sense of complex data. You can process and remember images more easily than text. A good infographic gives you understanding at a glance. So the key here is to ensure that your infographic is clear and concise. If we have a look at two different infographics on what an infographic is…
- Here we have two examples of infographics explaining the same thing. The one of the left is overcomplicated and the information on it doesn’t actually answer the question asked. The one on the right is clear and simple, telling a story of the four stages of creating an infographic using both words and images to inform the audience of the key points.
- Every time you create an infographic, you need to stop and think; does my target audience understand what I am trying to get across? Is my infographic clear and jargon-free, is it telling me the story I cam trying to get across. There is a simple way to check this, show your infographic to someone (a housemate, a friend, a family member) and ask them what it means to them. If they can clearly state your overall message then you have done your job.
- Your infographic needs to be thoughtfully designed and shareable, using data to tell a story. These four elements are key to creating a good infographic. You start with the data and use that to tell a story of the key messages, it needs a beginning, a middle and an end, don’t just pop your data haphazardly over the poster wherever it looks good. We read from top to bottom, from left to right, so make sure your story flows like that. Your design must reflect both your audience and the organisation you are designing the infographic for. You need to ensure that your body text is readable. That your images are engaging and your fonts are accessible. At the slide at the end, there link to a resource on accessibility which covers font type, size and colour.
- You know you have created a great infographic when you have created a visual story, that can engage your audience enough that they will read it from top to bottom. That takes key, complex data and makes it easy for your audience to understand whatever their prior knowledge. When you use visual elements such as pictures and charts, you need to use an image that is relevant to the key message that you are trying to get across and it is clear what it is. The aim of your infographic is to make it a memorable experience that your readers not only engage with at the time of reading, but remember the key information that will help them make different choices in terms of lifestyle and exercise. The sharing element can either be relevant to online; how can this be shared on various appropriate social networks and web pages, does it fit easily onto a phones and computer screen. If it is going to be displayed as a poster, does this fit into the format of paper size (A3, A2 etc.).
- I’ve come back to this infographic because it beautifully displays all the stages you need to create a good infographic.
- What is the issue with the data
- http://www.nationalacademies.org/hmd/Reports/2012/Accelerating-Progress-in-Obesity-Prevention/Infographic.aspx
- What stage ‘start-up’ should I use? Example of image not correlating
- This is my golden rule when it comes to all forms of writing and marketing. You don’t need to tell them exercise is beneficial, you need to show them how and why it is beneficial.
- You need to consider all these questions and change your language & your vis