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Introduction to SlideShare

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Introduction to SlideShare

  1. 1. Introduction to SlideShare Jessica Chan, Business Development | Content ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. Discover content through people and people through content.
  3. 3. SlideShare The largest Professional Presentation Community on the Web.
  4. 4. 15+ Million Presentations on SlideShare Supported Content: • Presentations • Infographics • Documents • Videos
  5. 5. Who Uses SlideShare 40 million registered users 60 million visitors/month
  6. 6. 70%!
  7. 7. The SlideShare Secret Sauce + Visual Content SEO
  8. 8. Why Use SlideShare?
  9. 9. #1. Gain Exposure Search + long-tail traffic
  10. 10. #2. Resonate w/ Audience Power of visual content • Rich media shares on LinkedIn get 2.5X more comments and 2.7X more likes • Visuals are processed 60,000X faster in brain than text
  11. 11. #3. Go Viral Embed & share
  12. 12. #4. Generate Leads Lead gen form & embedded links
  13. 13. SlideShare + LinkedIn
  14. 14. EEmmppllooyyeeee BBrraannddiinngg People connect with people
  15. 15. CCuurraattee && SShhaarree Thought leadership: Find research and insights from industry experts
  16. 16. PPaaiidd PPrroommoottiioonn SlideShare ads and sponsored updates on LinkedIn
  17. 17. Thank you. jechan@linkedin.com

Hinweis der Redaktion

  • One of the Top 150 Sites on the Web
    60 Million Visitors a Month
    3 Billion Slide Views a month, or over 1k slides viewed per second

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