1. 3. What kind of media institution might distribute your music magazine
and why?
I think that my magazine could fit in to the Emap institution as they
have a Government, retail, environment, fashion and media section but
no music section so I think there could be a gap in the institution for
my magazine to fit in well and add to the range of subjects that the
institution covers. However I also think my magazine could fit into Bauer
Media institution as they make, Mojo, Q, Kerrang! and Smash Hits!
These are all well-known music magazines and cover a range of
different genres however they do not make a magazine, which covers
the urban genre, which is the genre, which my magazine is. I think this
could be successful as their other music magazines are good quality
therefore current readers of the other magazines may be drawn to a
new magazine from the same institution, which they know are a
dependent institution.