My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
6. CONFIDENTIAL
Things you need
Inspired by trends, celebs, brands
Things you want
The Evolution of E-Commerce
ELECTRONICS ($56B) LIFESTYLE ($79B)
Huge # of SKUsSmall # of SKUs
Research specs, reviews, value
13. CONFIDENTIAL
Build community into
your culture & DNA
Communicate authentically
with your community
Your community’s
success is your success
3 TIPS ON
BUILDING
COMMUNITY
17. CONFIDENTIAL
Communicate
Authentically
with your
Community
• ACT LIKE A HUMAN
• SAY SORRY
17
We’re so sorry about last night’s misfire. Due to
a caching bug, we accidentally turned on
experimental features…
We’re really upset that this upset everyone.
Thanks to everyone for your patience and love.
Love, The Polyvore Team
18. CONFIDENTIAL
Communicate
Authentically
with your
Community
• ACT LIKE A HUMAN
• SAY THANK YOU
18
We want to take this opportunity to
thank the entire Polyvore community.
Every ounce of Polyvore’s success is a
credit to the creativity, passion and
unwavering love and support you bring
to the site everyday.
23. CONFIDENTIAL
Use curation to
set a good example
Build self-sustaining
feedback loops
Use contests to reward
top content creators
3 TIPS ON
CULTIVATING
CONTENT