1. Facebook 4 Business Lecture 7
Dr. Jessica Laccetti

2. • Homework Activity/Review
• Twitter Scientists
• Examples of Facebook Pages
• E-Portfolio
• Facebook Page Assignment (Due Friday & Part of the E-
Portfolio)
• Assignment Guidelines
• Homework
Outline

3. • With a partner or in small groups, please respond to the
following. Be sure to add your comment (and group
members’ names) to the WALL of our ALES204
Facebook Page: http://www.facebook.com/pages/ALES-
204-Dr-Laccetti/311657842204554?sk=wall
• RE: David Carr's article, "Why Twitter Will Endure”
write a brief synopsis of the article.
• Note:
• something NEW that you learnt from the article
• something that you ALREADY knew.
Homework Review

4. Mireya Mayor ::
@MireyasWildTalk
• Has a PhD in Anthropology, with a specialization in primates, so by
‘official’ training is an Anthropologist/Primatologist
• For ten years has worked as a wildlife correspondent on numerous
television programs, including National Geographic’s television series
‘Ultimate Explorer’, ‘Explorer’ and ‘Out There’.
• Is one of four elite explorers chosen to star in Mark Burnett’s (creator
of ‘Survivor’ and ‘The Apprentice’) ‘Expedition Africa’ for the History
Channel.

5. @RichardDawkins
• a British ethologist (scientific study of animal
behavior), evolutionary biologist and author.
• Dawkins came to prominence with his 1976
book The Selfish Gene, which popularised the
gene-centered view of evolution and introduced
the term meme
• In his role as an ethologist, interested in animal
behaviour and its relation to natural selection, he
advocates the idea that the gene is the principal
unit of selection in evolution

6. • Western Canada’s Premier Crop Production & Farm
Management Conference
• Jan. 24-26
• Use Twitter to learn two things about the conference
sessions, presenters, displays
• Tell @JessL what you’ve learnt from the conference
EVEN though you’re not physically there!
@farmtechevent

7. • The Humane Society has taken full advantage of their
page’s functions by making it very interactive and linking
the page with their Twitter account
• They also utilize their front page by posting links, linking
their social profiles to Twitter, you Tube and Flickr and
updating their page regularly, thereby creating a page that
is fresh and new, keeping readers and their invited friends
up to date.
The Edmonton Humane
Society

10. • https://docs.google.com/document/d/1QuA2S2tuOMJT_
KZVtGFwbpnT5xMHZAtjzb-
LT2U7J3c/edit?authkey=CMX7040E
E-Portfolio

11. • Create a Facebook page
• Write a blog post discussing why the page was created
and how it will be useful to their future careers etc. This
is part of the e-portfolio so follow all those requirements
• Embed in their blog a screen capture image of their
Facebook page they created
• Print Screen > upload to Flickr as above
• Provide a link to their Facebook page (optional) in the
blog post
• Comment on the Class Blog Module 3
• Leave a link to their new blog post
• Include: Name, TA’s Name, and Lab Section
Facebook Page Assignment

12. • Job interests/goals
• Pertinent Resume information
• Academic history
• Work experience
• Skills, etc
• Think of it as a one-page business card/meeting place, with
information, links, a message forum box, RSS and anything else you
want.
• Personal Information (name, address – city- contact number)
• Job Goals (1 sentence, what type of job you are looking for)
• Related Skills (abilities, skills, work, volunteer experience, hobbies)
• Education (start with most recent)
• Work Experience (companies you have worked for, with the location
and the dates)
• Additional Experience (languages, software)
• Interests/Activities (achievements, awards, transferable skills)
• References (someone that an employer can contact
• A picture (optional)
• Contact Information (eg: academic email)
Facebook Page
Assignment

13. • Video: Evan Williams - TED talk 2009:
http://www.ted.com/talks/view/id/473
• Read: Time, How Twitter Will Change the Way We Live:
http://www.time.com/time/business/article/0,8599,190260
4,00.html
Homework