Thoughts about the process from the vision and strategy to execution and design. Based on my experiences and attempt to structure the building of the new social platform Conferize for all the conferences in the world.

1. Product development
Vision > strategy > execution

2. Initial search
scattered ideas

3. Vision
One united idea

4. Strategy
Jump?

6. Strategy
Catapult?

8. Strategy
Fly?

10. Strategy
New path + new machine

11. Execution
How do we build this?

12. Product
The engine that will make us fly

13. Product
How do we enhance the machine to grow
better?
We look at:
What users do, like and request
1. We build something
2. Measure the effect
3. And get wiser about what to build

16. Product development
1. What to do?
Based on company strategy, user behavior and
requests.
2. Define problem
What is the basic problem? To whom?
And how do we know it when it’s solved?
3. Suggest, test and iterate concept
How do we solve the problem?
4. Design, prototype and code
How do we implement the solution?
5. Ship it
Publish and spread the word!.
6. Evaluate
Did it solve the problem?
Process: Build - Measure - Get wiser

17. Let’s do it!
Jesper Vestergaard
Product Director & Co-founder at Conferize
jv@conferize.com twitter.com/jespervegaIcon credits: Ben Cunningham, Jakub Ukrop , Jason Peters and Oleg Frolov from The Noun Project