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Question 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAINPRODUCT AND ANCILLARY TEXTS? THE COURSEWORK BRIEF: A PROMOTION PACKAGE FOR THE RELEASE OF AN ALBUM, TO INCLUDE A MUSIC PROMO VIDEO, TOGETHER WITH: A COVER FOR ITS RELEASE AS PART OF A DIGIPAK (CD/DVD PACKAGE) A MAGAZINE ADVERTISEMENT FOR THE DIGIPAK Jessica Kelly – Evaluation
EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? OverviewThe task we were set was to create a coherent package that had asignificant house style, and that worked together to attract audiences to theactual product, the album and the music video. Therefore it was our mainpriority to produce a marketing package.Having audience feedback will allow me to assess and analyse the positiveand effective parts of my work and how they corresponded well with eachother and to the audience, but also discover changes I could have made thatwould have improved my work.I will now go into more depth considering whether or not my branding iscoherent, and if the lighting, props, font and posture fit my target audienceand make a proficient marketing package.
EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Print Work – The DigipakVacant facialexpression, looks With the background ofconfident, taken from a side the disc page I used aangle for an original dark grey colour so itshot, facing the text. With wasn’t ‘too’ blackthe lighting from the street (#2B1B17)highlighting George’sposture his face is lit by thelights surrounding him. With the strip, to stand‘Over Night’ is written in a out from all the darklarger size, and in the themes, I used the goldsignature colour to match, and the blackOrange/Gold (#FBB917) to writing, opposite to theemphasise the title of the pages on the pack. Isong. think this looked reallyWith the text on the inside effective.cover and the back page ofmy digipak, I decided to usethe colour white (#FFFFFF) The font I used was aon the black sprayed personalised font from thebackground (#000000) – this website www.dafont.comwas effective as it stood out, and was called ‘Brianbut also corresponded well Flower’ I used the colourto the mood of the music. Dark Gold (Orange tone) (#FBB117) matched withAgain with this image of my theme, and stood outGeorge walking away, the behind the blackstreet lamp creates a red background.effect, which coincides withthe warm tones I have usedthroughout my work.Luckily I found the right Georges posture is facingcoloured Apple Logo on on a slight angle to theGoogle images which camera, his faciallooked proficient along expression is plain andside the rest of the serious, just like thedigipak. conventions of the genre.
EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Print Work –AdvertisementThis background is a brightorange/gold colour scheme, which Iused throughout my work and linksthrough with my music video also.(#FBB117) I wanted my background The structure of the text needed to lookrelatively plain to correspond with even, so I made sure it was correctlythe music and the style of the placed on the page to look as professionalperformer. as possible.Like in the digipak, the text waswritten in Brian Flower font that I I used a tutorial online to find out how todownloaded online, I wanted to keep create stars on Photoshop, and roundedthis theme all the way through. The the edges on those to also connote theround edges connote more of a relaxation of the genre of the music. Therelaxed music type, which is exactly acoustic folk of the style is shown throughwhat we were going for the font and the colour scheme I have used and I hope that comes across to theJust like on the inside cover of the audience.digipak, I wrote ‘Over Night’ in white(#000000) to stand out as that wasthe name of the song. I used the black (#000000) and the whiteAlthough I liked the fact the advert (#FFFFFF) differently to attract morewasn’t ‘busy’ and had its own style, I attention and to give a different effect on theneeded to somehow involve George gold background.into it without it being too ‘full’. Sounderneath my orange background, Icropped and transported George’sface, his posture is calm, and is again I found three separate logos onlineshot from the side. I used a which worked well with my colourtransparent effect on Photoshop, so scheme and I could easily edit onthe photo wasn’t too ‘loud’ for the Photoshop. Luckily Play.com andconventions of my genre. Amazon both had shades of orange in them which corresponded well with the rest of my work.