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Evolving an Enterprise Architecture Practice - Spring 2015 v02 Final

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Evolving an Enterprise Architecture Practice - Spring 2015 v02 Final

  1. 1. Mutual of Omaha Enterprise Architecture Practice Jerry Sayre, Director Enterprise Architecture Division Spring 2015
  2. 2. Summary  Evolution of Direction for Enterprise Architecture  Enterprise Architecture Taxonomy  Enterprise Architecture Practice  Business Architecture  Information Architecture  Application Architecture  Technical Architecture  Feedback? 2
  3. 3. Evolution of Enterprise Architecture 3 Deliver Technology Deliver Business Value Align with Initiatives Align with Strategy 2012 • Value is improving initiative delivery • Project-centric • Tech-oriented • Overly flexible governance • Business and technology planning often misaligned 2015… • Value is understanding impact of technology decisions and investments • More business & strategy- centric • Governance aligned to strategy • Business and technology planning aligned
  4. 4. 4
  5. 5. Business Architecture 5
  6. 6. Business Architecture - Ecosystem
  7. 7. Business Architecture – Business Model Canvas 7 Revenue StreamsCost Structure Customer Segments • Medicare eligible • 40+, middle class • Average risk • Insurance carriers • Product-driven – retired, young, wealthy Customer Relationships • Self Service • Producer Assisted • Automated • Contact Center Channels Direct: • Mail • Fax • Phone • Mobile • Web • eMail • Advertising Indirect: • Agents • Brokers • TPAs • Advertising Value Proposition • Strong, stable, secure Company • Strong customer service • Peace of mind • Transfer of risk • Income protection through life’s transitions • Wealth management Products • Medicare Supplement • Permanent Life • Long-Term Care • Critical Illness • Disability Income • Supplemental Health • Term Life • Annuities • Third Party Administration Business Capabilities Services • Purchase Insurance • Service Customer • Acquire Distributors • Service Producers
  8. 8. Business Architecture – Life Cycle 8
  9. 9. Business Architecture –Business Capability Map 9
  10. 10. Business Architecture – Fit Together… Logical & Physical Architecture Business Model Capability Map Operating Model 10
  11. 11. Business Architecture – Useful… Strategic % of Investment Funds Actual % of Investment Funds nn% nn% nn% nn% nn% / nn% nn% / nn% nn% / nn% nn% / nn% nn% / nn% nn% / nn% Investment Alignment 11
  12. 12. Business Architecture – Useful… 12 Revenue StreamsCost Structure Customer Segments • Medicare eligible • 40+, middle class • Average risk • Insurance carriers • Product-driven – retired, young, wealthy Customer Relationships • Self Service • Producer Assisted • Automated • Contact Center Channels Direct: • Mail • Fax • Phone • Mobile • Web • eMail • Advertising Indirect: • Agents • Brokers • TPAs • Advertising Value Proposition • Strong, stable, secure Company • Strong customer service • Peace of mind • Transfer of risk • Income protection through life’s transitions • Wealth management Products • Medicare Supplement • Permanent Life • Long-Term Care • Critical Illness • Disability Income • Supplemental Health • Term Life • Annuities • Third Party Administration Business Capabilities Services • Purchase Insurance • Service Customer • Acquire Distributors • Service Producers
  13. 13. Information Architecture 13
  14. 14. Information Architecture – BI/BA Operation Master Data Other Informational Master Data (Staging) Informational Master Data (Central Repository) Informational Master Data (BI) Enterprise Data Warehouse Platform One time historical load Informational Repository Operational Repository Historical Data Repositories Other… Life & Health CRM ERP Operational Master Data Financials HUB ODS Other… Reporting Basic Analytics Predictive Analytics Dashboards Data Mining Data Visualization
  15. 15. Application Architecture 15
  16. 16. Data & Consumable Services 16
  17. 17. Application Architecture 17 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data Big Data Feeds Content Security Data Virtualization Portal Business Rules Business Services Business Intelligence Orchestration
  18. 18. Application Architecture 18 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data Big Data Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration  User Experience is Excellent & Varied  Form-factors Change Constantly  Surface, Consume, and Aggregate Data  Constant Change  Reinvention  Differentiator
  19. 19. Application Architecture 19 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data Big Data Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration  Consumer Preference Drives – All Actors  UI is 30% of Work – Often Coupled to Device  Focus Reuse Efforts on Components that Service User Experience  High Variability  White Label
  20. 20. Application Architecture 20 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data Big Data Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration  Security is Built-in  Business Intelligence  Clear Segregation of Concerns – Patterns  Rules Encapsulated & Accessible  Defined Services  Testable   Commodity
  21. 21. Application Architecture 21 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data Big Data Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration  Clear Segregation of Concerns – Patterns  Encapsulation of Storage  Course-Grained Transactions (NOT Chatty)  Support Distributed Architecture   Commodity
  22. 22. Application Architecture 22 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data Big Data Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration  Capabilities as Commodity  Virtual Capabilities as Path Local  Cloud  Reduce APM & TPM  Simplify  Testability  Speed to Market
  23. 23. Technical Architecture 23
  24. 24. Application Portfolio Management Application Updates Value Stream & Process Optimization Business Capability Assessment Technology Capability Assessment Technical Architecture 24  Varied and Diverse  Managed as APM/TPM Portfolio
  25. 25. Feeback? 25

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