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Identify the 5 P's of marketing and explain product, place, and price strategies

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When a retail store buys a product from a wholesaler, they add an additional amount to the wholesale cost to make a profit. This results in a markup price . A markdown price is set when a retailer wants to reduce the price of a product.

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Identify the 5 P's of marketing and explain product, place, and price strategies

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  • 8. When a retail store buys a product from a wholesaler, they add an additional amount to the wholesale cost to make a profit. This results in a markup price . A markdown price is set when a retailer wants to reduce the price of a product.