Jerome D. Scott explores developing a personal brand as a business consultant for the entertainment and media industries. His goal is to help business owners and entrepreneurs solve problems and guide them to success. He has experience in entertainment production and wants to obtain business certifications. His short term goals include pursuing employment as a business consultant and building an impressive portfolio, and his long term goals include stabilizing his career in this field.

1. PERSONAL BRAND EXPLORATION
Jerome D. Scott
Project & Portfolio I: Week 1
SEP 11, 2022

2. I’ve always felt compelled to come up with
solutions that solves problems, but most of all, I
really enjoy helping people solve their problems.
So I guess, in a way, I really enjoy problem
solving. My passion for entertainment gave me
the ability to help myself and others gain
leverage in the industry by incorporating problem
solving into an evolving passion that I possess
today. I’ve always visioned myself as a leader
that guides others to their peak and always
thought that would be my purpose for pursuing a
career in Business Consulting. My goal is to
acquire all credentials and experiences
necessary to excel.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Management Consultant
• Business Manager
• Producer and Director
BRAND ARCHETYPE - I display
the authenticity of growth and
development which allows me the
ability to motivate others to strive
harder and do better for themselves.
Seeking continual self-improvement
can ensure consistency and
discipline.
BUSINESS CONSULTANT for ENTERTAINMENT & MEDIA

4. Business Owners, Entrepreneurs, and Independent contractors
TARGET AUDIENCE
Ashley Garth
Outreach Plan:
• I will make my schedule available during the attempt to
contact individual.
• Attempt to contact individual via phone.
• A follow up will be ensured to establish relationship.
CEO at Garth Media
Teosha Norman
Outreach Plan:
• I will make my schedule available during the attempt to
contact individual.
• Attempt to contact individual via phone.
• A follow up will be ensured to establish relationship.
CEO at Queen Nails by Te’O
Eric Shropshire Outreach Plan:
• I will make my schedule available during the attempt to
contact individual.
• Attempt to contact individual via phone.
• A follow up will be ensured to establish relationship.
CEO at DJ thaVibe

5. GOALS
Short Term:
• Speci
fi
c goal I want to achieve in short term.
‣ I I plan to pursue employment in the career of
choice Immediately After Graduation, and have
a remarkable personal brand with a very
impressive portfolio.
Mid Term: (2023)
• Speci
fi
c goal I want to achieve in mid term.
‣ I plan to attend classes and start a business to
farther my knowledge and experiences.
Long Term: (2025)
• Speci
fi
c goal I want to achieve in long term.
‣ I look to stabilize my career as a Business
Consultant for Entertainment and Media with
the proper credentials and resources.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Brand Development
SOFT
HARD
Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Data Entry Novice / Adept / Expert
Customer service Novice / Adept / Expert
Business Development
SOFT
HARD
Novice / Adept / Expert
Marketing Strategy Novice / Adept / Expert
Research Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help business owners initiate and maintain
their businesses by applying the proper
structure for growth and development.
PROMISE

8. CREDENTIALS
Work Experience:
• Sr. Producer/Director
• Performer/Stage Hand
Education:
• Business Certi
fi
cate Program, Full Sail University
Awards:
• Producer of the Year

9. COMPETITION
Jerome Fulton Jr
Industry Experience:
• Industry experience goes here
Education:
• Harvard Business School
Leadership Experience:
• Distinction of Leadership and Service Award
Skills and Pro
fi
ciencies:
• Finance - 59 endorsements
• Accounting - 49 endorsements
• Communication - 19 endorsements
Jerome D. Scott
Overall Online Presence:
• Online presence overall is great with over 500
connections, and the banner image and headshot looks
great and professional. The pro
fi
le and the published
articles are active on other social media and has a
customized LinkedIn URL.
• Grade: Average, 60 out of 100
Industry Experience:
• Business Consultation
• Entertainment Production
Education:
• Full Sail University
Leadership Experience:
• Sr. Producer and Director at OGM Studios
• Volunteer work at Chattanooga Tivoli Theater
Skills and Pro
fi
ciencies:
• Business and Brand Development - 1 endorsement
• Marketing Strategy - 1 endorsement
• Leadership - 2 endorsements
Overall Online Presence:
• Online presence overall is great with less than 5
connections, and the banner image and headshot looks
great and professional. The pro
fi
le and the published
articles are active on other social media and doesn’t
have a customized LinkedIn URL.
• Grade: Average, 75 out of 100

10. COMPETITION
Nitin Sharma
Noteworthy Experience:
• Leadership
• Noteworthy experience goes here
Jerome D. Scott
Industry Experience:
• Recruiting Associate
Education:
• Master of Business Administration at the University of
Jammu
Skills and Pro
fi
ciencies:
• Microsoft Excel - 1 endorsements
• Microsoft Word - 1 endorsements
• Leadership - 1 endorsements
Overall Online Presence:
• Online presence overall is great with 474 connections.
The banner image and headshot looks great and
professional. The pro
fi
le and the published articles are
active on other social media and has a customized
LinkedIn URL.
• Grade: Average, 60 out of 100
Industry Experience:
• Entertainment Production
Education:
• Undergraduate Business Certi
fi
cate at Full Sail
University
Leadership Experience:
• Founder and CEO of OGM Studios LLC
• Creator and Designer of The Boss By Jerome
Skills and Pro
fi
ciencies:
• Strategy - 1 endorsements
• Communication - 1 endorsements
• Research - 1 endorsements
Overall Online Presence:
• Online presence overall is great with less than 5
connections, and the banner image and headshot looks
great and professional. The pro
fi
le and the published
articles are active on other social media does not have
a customized LinkedIn URL.
• Grade: Average, 75 out of 100

11. BRAND POSITION
For entrepreneurs and business owners who is
starting an entertainment business, I provide
consultation because most business owners lack
the proper information required to operate a
business.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2022 94th Academy Awards
‣ 03.27.2022 | Hollywood, Los Angeles
• 2022 MTV Video Music Awards
‣ 08.28.2022 | Newark, New Jersey.
• 2022 56th Annual Country Music Association Awards
‣ 11.09.2022 | Nashville, Tennessee.
Digital Marketing
• Primary Content: The type of content that I will be creating
and publishing online would be the kind that’s inspirational
and educational. .
• Primary Tools: I will be trying to utilize as many social
platforms and other online tools as possible to promote my
content on a routine basis.
• Website: I plan to utilize my digital portfolio site moving
forward to help build brand awareness online by driving online
traf
fi
c directly to the source.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I will be seeking as I embark on
my career path would be a well experienced one who’s
lifestyle re
fl
ects their profession.
Formal Education
• Business certi
fi
cation programs in 2022
Technical Skills
• Data entry - OGMStudios, 04/2018
• Financial management - OGMStudios, 02/2018
• Writing - OGM Studios, 06/2018
Soft Skills
• Communication - OGMStudios, 01/2018
• Time Management - OGMStudios, 03/2018
• Problem solving - OGMStudios, 05/2018

14. Jerome Scott
You know how most businesses fail? Well, what I do
is consultation that helps and keeps your business from going under. In fact,
I’ve worked with multiple of small business to help start and maintain its
operations.
“

15. REFERENCES
Ashley Garth (2022). Garth Media, Garth Media image
retrieved from https://www.facebook.com/photo/?
fbid=764216164882152&set=a.764216141548821
DJ ThaVibe (2022). DJ ThaVibe. ,DJ ThaVibe image retrieved
from https://www.facebook.com/photo/?
fbid=547124227105538&set=a.547124200438874
Queen Nails by Te’O (2022). Queen Nails by Te’O image
retrieved from https://www.facebook.com/QueenNailsByTeo/
photos/a.814318315621213/1413923682327337/
ThisYaBoyJerome (2022). ThisYaBoyJerome image retrieved
from https://www.facebook.com/photo/?
fbid=444872164314073&set=a.444872120980744
Our Generation’s Movement Studios, LLC (2022) OGMStudios
image retrieved from https://www.facebook.com/photo/?
fbid=387421273382565&set=a.387421233382569