Simplified Business Plan for Team Briefing

1. ABC Business Plan
MissionStatement
“To providethe highest level of
retail andcredit & leasing
experience to our customer”
ValueStatement
“Our core valuesare People,
Process andSystem”
VisionStatement
“To be the leader in motorcycle
and usedcar retailer & credit
leasingproviderin Sarawak and
Sabahmarket”
Our Slogan
“Weintend to provideour customers withthe best Retail,
Credit & Leasing experience from beginningtoend, with
smart, workable,easy-to-followguidelines,clearand
effective installmentpaymentmethods,andfast, quality
product delivery.”
Our Tagline
The Best
Deal in
Town!!!
People Strategy
 Good communicator
 Self-motivated
 Team Player
 Polite
Process Strategy
 Care andsupport(customer
satisfaction)
 Cost Efficiency
 Profitable VolumeGrowth
System Strategy
 Reliability
 Simplicity
 Sustainability
Price Strategy
 PsychologyPricingforlowandmidincome (Currentpractice)
 Market Penetrationpricingforcurrentstockin hand (StockClearance)
 Price Skimmingfornewstock andusedcar lessthan6 yearsold(New)
 Optional Credit&leasingPlan withflexible rate &commitmentgifts(New)
Target Market
 Low income group(Current)
 Mid income group(Current)
 Gen Y(New)
 Gen X(New)
Product & ServicesSegmentation
Category Product Segment Target User Preferable Brand Offer
Motorcycle Economy <100-115cc New User & Low Income Modenas,
Demak& SYN
1 Free Helmet
Motorcycle Leisure 120-150cc Experience User & Mid Income Yamaha, Honda
& Suzuki
1 Free Helmet & Raincoat
Motorcycle Sport200-500cc> Adventurous & High End User Kawasaki 1 Free Raincoat and 5%
Discount on Racing Helmet
UsedCar Compact & Economy Transition User Perodua Free 1 Umbrella
UsedCar Sedan Transition Experience User Proton Free 1 Car kit
UsedCar MPV Adventurous User Hyundai, Toyota Free 1 Toolbox
UsedCar Luxury Leisure & Proud User BMW Free 1 GPS
New & Future Opportunity
 Digital Economy
 Fuel price increase encourage
motorcycles acquisition
 Strict loanapplication/approval
by financial institution

2. ABC Business Plan
CreditLeasing Offeringto Customer(Motorcycle)
Financing(Max 4 years) Plan A Plan B Plan C AEON
InterestRate perannum 15-16% 17-18% 9-10% N/A
Scheme EP EP HP N/A
Free Vehicle Servicing 12 X 8 X 6 X 2 X
YearlyGood PaymentIncentive 1 Meal VCR for 2 Add 1 X Free Service Mystery Gift N/A
CTOS CreditEvaluationScore Below 70% 70-80% 90-100% AEON
Deposit 40% 25-30% 10-12% N/A
Target User High Risk /Adventurous
& High End User
Experience User/Mid
Income
New User/Low
Income
ALL
Mystery Gift= 1st
year (Selfie Stick) 2nd
year (PowerBank) 3rd
year (Handphone) & 4th
year (keychain with logo)
CreditLeasing Offeringto Customer(UsedCar)
Financing(Max 7 years) Plan A Plan B Plan C
InterestRate perannum 9% for 3-4 years 10% for 5 years 8% for 7 years
Scheme HP HP HP
Free Car Wash Voucher 6 X 4 X 2 X
YearlyGood PaymentIncentive Shopping Voucher 1 Meal VCR for 4 Mystery Gift
CTOS CreditEvaluationScore Below 70% 70-80% 90-100%
Deposit 45% 30% 25%
Target User High Risk User TransitionExperience User Transition User
Mystery Gift= 1st
year (Umbrella) 2nd
year (Selfie Stick) 3rd
year (PowerBank) 4th
year (car cleaningkit) 5th
and 6th
year
(Car polishkit) 7th
year (keychain with logo)
Offering to
Introducer
 Usedcar HP
RM150 to
RM200
 Motorcycle EP
RM50 to RM100
Promotional Strategy Offline
Mobile boothpromotion (MBP) atDEF Mall (RM795 for 3 days
WeekendPackage,personin charge Jay Jay XXX XXX
I. 28.04.17-30.04.17
II. 26.05.17-28.05.17
III. 23.06.17-25.06.17
IV. 28.07.17-30.07.17
V. 25.08.17-27.08.17
VI. 28.09.17-30.09.17
VII. 27.10.17-29.10.17
VIII. 24.11.17-26.11.17
IX. 29.12.17-31.12.17
NewspaperAdvertisementonWednesdayorSaturdayevery
monthend (RM1, 000 X 9 months, Apr-Dec2017 = RM9,000)
Promotional Strategy Online
 Wix Website(RM1,251per year)
 Facebook (RM45 x 7 days = RM630)
 Instagram(Free)
 Google+(Free)
Competitors
1. A Motors
2. B Motors
3. C Motors
4. D Motors
5. F Bikes

3. ABC Business Plan
0
50
100
150
200
250
300
350
Jan Feb Mac Apr May Jun July Aug Sept Oct Nov Dec
2015 (Unit) 2017 (Unit)
0.00
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
70,000.00
80,000.00
Jan Feb Mac Apr May Jun July Aug Sept Oct Nov Dec
2015 (RM) 2017 (RM)
Monitoring
Reporting
I. Actual saleswill be
inputbasedonbrand
and cc for acquiring
customertrend.In
future,the datamight
be use for purchase
newstockand sales
target basedon
Brand.
CustomerService
I. Secretcustomer
surveytoensure
professionalismand
on the field
observationonMBP
Team
II. Mandatory staff (HQ
& Branch)
participationonMBP
whichispart of KPI
Performance
I. QuarterlySales
Performance review
II. ReminderNotice of
unachievabletarget
salesbyBranches
throughDepartmental
Memo
III. Consecutive 6months
of unachievable sales
target will be given
warningMemo.
Offline Campaign
 Lucky Draw
 Chinese New Year 15% Offer
 Hari Raya & Gawai Offer20%
Offer
 Christmas& New YearOffer
30% offer
Online Campaign
 Brand AwarenessProgram
 Road SafetyQuiz
 LIKE & COMMENT US in
Facebook
 SHARE US in Facebook&
Instagram
Overall Sales Target