The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research. And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.

1. TxState Ad Club
Jeremy Burns

2. About Jeremy Burns
• Graduated Texas State University
in May 2011
– BBA in Marketing
– Served as Officer in the American
Marketing Association
• Works at The PM Group
– Started off as a Media Intern
– Social Media Services/Media
Compliance Coordinator
• Interests:
– Guitar, Golf, Outdoors, Music,
Economics, Neuroscience,
Advertising, Technology, Basketball,
Football and Movies

3. Topics of Discussion
• The PM Group
• The Communication Melting Pot
• Tips in Job Hunting and Post Graduation
• Q&A
• Internship Opportunities

4. The PM Group
• Started in 1988 by CEO Bob Wills
• Known as San Antonio’s Largest Advertising
Agency
• Part of The PM Group Family:

5. Clients

6. Americanization Reflects the Change
Within Today’s Advertising, Marketing
and PR Industry

7. The Main Driving Forces of this
Communication Melting Pot Is Technology
and Social Media
*2012 Statistics:
• 4 out of 5 internet users visit social networks and blogs
• 50% of people follow brands in social media
• 75% of companies now use Twitter as a marketing channel
• 84% of Smartphone Owners use Social Media to enhance their
shopping experience
• There are more iPhones sold per day (402k) than people born in the
World per day (300k)
• Users accessing the web through mobile devices has almost
doubled every year since 2009
• Mobile advertising is exploding – during Q4 2011, mobile
advertising was up 39%
*Data collected and posted by www.thesocialskinny.com

8. So How is Social Media and
Technology Changing the Landscape
for Advertisers?
• More power to the consumer
– Customer Review Websites, Blogs, Virality
• Consumers are more skeptical of products/brands
– More transparency of service/products
• The playing field for small and large agencies/businesses are more leveled
– Low-cost of Digital Marketing and Advertising
– SMB’s are capable of reaching specific target markets in niche /big DMA’s as much as
large companies and can convert higher sales
• Advertisers are challenged to not just reach but to frequently engage with
consumers
– This forces them to have a “PR” mindset as well as a Customer Service approach
• Secondary research for agencies is now transitioning to focus on behavioral
data rather than demographic data of consumers
– A new field of Marketing called Neuromarketing is vastly growing providing agencies
insightful data on a consumer’s cognitive, emotional and behavioral affect towards a
product, service or thought to better connect with them

9. What does this mean for those
wanting to break into the Digital Ad
World?
• Need to gain “real world” experience of the
industry to be considered for an entry-level
position
• Need to be well knowledgeable of social
networks, digital advertising and web analytics
• Need to get involved in not just student
organizations but even professional
organizations after graduating

10. Tips in Landing a Job and Being
Ready for The Real World

11. Tip #1: Internships
• Experience is key to
getting a job in any
industry
• Even though a majority
are not paid, the
experience itself will
stand out
• Try to have 2 or more
done before you
graduate

12. Tip #2: Do more than just volunteer in
an organization
• Become an officer in
an organization that
pertains to your field
of study
• This even means post-
graduation

13. Tip #3: Fully Utilize LinkedIn
• Majority of students use LinkedIn just for job
hunting
• Participate in group conversations, start
discussions and utilize some of LinkedIn’s
features:
– Amazon Reading List
– Slide Share Presentation
– Recommendations
• Eventually you will want to work to be seen as a
Thought Leader to others in LinkedIn

14. Tip #4: Build a Website of Yourself
• Employers are looking online so you want to
make it easy for them to find you.
• Have a website that highlights your
professional life
– example: www.burnzysworld.com
• Recommended sources for building a website:
– Wordpress
– Blogger

15. Tip #5: Develop a Portfolio

16. Tip #6: Realistically Plan Your Post-
Graduation Life

17. Tip #7: Become a “Student of Life”
• There is always new knowledge to seek and
skills to learn.
• Because of this, always maintain the mentality
of a student even after you graduate and are
working

18. Questions?
Resources for You:
The PM Group: www.thepmgrp.com
Website: www.burnzysworld.com
LinkedIn: Jeremy Burns
Twitter: @jburnzy88