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Startup & Venture Lessons
    Duke Presentation at Dogpatch Labs

                    Jay Jamison
             Partner, BlueRun Ventures
  jjamison@brv.com | @jay_jamison | jayjamison.com



                          CONFIDENTIAL
Agenda

 Introduction


 Early Stage Valuation Methods


 Exiting


 VC: Venture or Vulture Capital?


                        CONFIDENTIAL
Introduction

• Duke, BA, English, 1992
• Emory Law School, 1995-96
• MBA, Wharton,1998
• Microsoft, 1998-2007
• Founder, Moonshoot, 2007-10
• Partner, BlueRun Ventures, 2010-Present




                            CONFIDENTIAL    3
About BlueRun Ventures

• Over $1.0B under management
• Investing out of Fund IV ($240M)
• Focus: Mobile & consumer internet
• Seed & Series A




                          CONFIDENTIAL   4
What is my job?


  Find      • Unearth great deals




 Close      • Convince NewCo to take our $




 Assist     • Help NewCo reach full potential



                  CONFIDENTIAL                  5
Early Stage Valuations




           CONFIDENTIAL   6
It’s a Golden Age for Entrepreneurs….
   Cheaper than ever to start a company.


   Better resources
   • Incubators: Y-Combinator, 500Startups, …
   • Resources: Startup Digest, Lean Startup, TC, VB


   Technology is easier to learn, access, &c.
   • Codecademy
   • RoR
   • AWS
                Driving valuations up

                             CONFIDENTIAL
… And Investors Understand This.

   I see lots of great companies that are:
   • Capital efficient
   • High velocity in coding and releasing
   • Product in market with traction
   • Clear customer insight on what works
   • Battle-tested founding teams
   • Clear, concrete ask on what $$$ they need



                          CONFIDENTIAL
Implication

  While we’re in a Golden Age for
 Entrepreneurs, it is raising the bar
     for most very early stage
           companies…

   You need to prove more on very
little money, because so many other
     start-ups are already doing so.


                 CONFIDENTIAL
Early Stage Valuations

Plain vanilla Series A
• VC: 20-30%
                                             VC

• Option pool: 10-20%                       25%



• Founders & Angels keep rest
                                                  Founders
                                          ESOP
                                                  & Angels
                                           15%
                                                    60%


Items we watch
• Founder incentive must be very high
• Maintaining a clean cap table is important


                           CONFIDENTIAL                      10
Exiting




   CONFIDENTIAL   11
Exits

Stuff beyond your control
• The market
• The corporate politics on the other side


Stuff in your control
• Which founding teams you back
• Staying focused on execution until deal is signed
• Attracting alternative bidders


                            CONFIDENTIAL              12
VC: Venture or Vulture?




           CONFIDENTIAL   13
Venture

• Unique and amazing form of capital


• Helped scale companies that have had massive impact


• And will continue to have an important role




                           CONFIDENTIAL                 14
But, VC is not…

        Summer Camp




                  CONFIDENTIAL   15
Our Aspiration
Adapted from Glenn Kelman, CEO Redfin, describing
working w/ Pierre Lamond at his Plumtree.


Then Pierre Lamond, the Sequoia partner on the
deal, began working out of our office, acting as
the virtual CEO. Pierre made a point of being
there the day one of his other companies went
public. We looked at a news photo of all the
smiling people, who seemed to be living in a
gated community, on a planet I would never visit.
Then Pierre said “that company was once even
more screwed up than you are.”




                            CONFIDENTIAL            16
Recommended actions

Investigate and reference check any investor
• Past successes
• Past failures


Assess the friendliness of terms
• This tells you a lot about alignment w/ founders




                           CONFIDENTIAL              17
Thanks & Q&A




      CONFIDENTIAL   18

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Venture talk at duke dogpatch labs juen 13 2012

  • 1. Startup & Venture Lessons Duke Presentation at Dogpatch Labs Jay Jamison Partner, BlueRun Ventures jjamison@brv.com | @jay_jamison | jayjamison.com CONFIDENTIAL
  • 2. Agenda Introduction Early Stage Valuation Methods Exiting VC: Venture or Vulture Capital? CONFIDENTIAL
  • 3. Introduction • Duke, BA, English, 1992 • Emory Law School, 1995-96 • MBA, Wharton,1998 • Microsoft, 1998-2007 • Founder, Moonshoot, 2007-10 • Partner, BlueRun Ventures, 2010-Present CONFIDENTIAL 3
  • 4. About BlueRun Ventures • Over $1.0B under management • Investing out of Fund IV ($240M) • Focus: Mobile & consumer internet • Seed & Series A CONFIDENTIAL 4
  • 5. What is my job? Find • Unearth great deals Close • Convince NewCo to take our $ Assist • Help NewCo reach full potential CONFIDENTIAL 5
  • 6. Early Stage Valuations CONFIDENTIAL 6
  • 7. It’s a Golden Age for Entrepreneurs…. Cheaper than ever to start a company. Better resources • Incubators: Y-Combinator, 500Startups, … • Resources: Startup Digest, Lean Startup, TC, VB Technology is easier to learn, access, &c. • Codecademy • RoR • AWS Driving valuations up CONFIDENTIAL
  • 8. … And Investors Understand This. I see lots of great companies that are: • Capital efficient • High velocity in coding and releasing • Product in market with traction • Clear customer insight on what works • Battle-tested founding teams • Clear, concrete ask on what $$$ they need CONFIDENTIAL
  • 9. Implication While we’re in a Golden Age for Entrepreneurs, it is raising the bar for most very early stage companies… You need to prove more on very little money, because so many other start-ups are already doing so. CONFIDENTIAL
  • 10. Early Stage Valuations Plain vanilla Series A • VC: 20-30% VC • Option pool: 10-20% 25% • Founders & Angels keep rest Founders ESOP & Angels 15% 60% Items we watch • Founder incentive must be very high • Maintaining a clean cap table is important CONFIDENTIAL 10
  • 11. Exiting CONFIDENTIAL 11
  • 12. Exits Stuff beyond your control • The market • The corporate politics on the other side Stuff in your control • Which founding teams you back • Staying focused on execution until deal is signed • Attracting alternative bidders CONFIDENTIAL 12
  • 13. VC: Venture or Vulture? CONFIDENTIAL 13
  • 14. Venture • Unique and amazing form of capital • Helped scale companies that have had massive impact • And will continue to have an important role CONFIDENTIAL 14
  • 15. But, VC is not… Summer Camp CONFIDENTIAL 15
  • 16. Our Aspiration Adapted from Glenn Kelman, CEO Redfin, describing working w/ Pierre Lamond at his Plumtree. Then Pierre Lamond, the Sequoia partner on the deal, began working out of our office, acting as the virtual CEO. Pierre made a point of being there the day one of his other companies went public. We looked at a news photo of all the smiling people, who seemed to be living in a gated community, on a planet I would never visit. Then Pierre said “that company was once even more screwed up than you are.” CONFIDENTIAL 16
  • 17. Recommended actions Investigate and reference check any investor • Past successes • Past failures Assess the friendliness of terms • This tells you a lot about alignment w/ founders CONFIDENTIAL 17
  • 18. Thanks & Q&A CONFIDENTIAL 18