CapstoneFinal

Capstone Project Cover Sheet
Capstone Project Title: Purrfect Companions Website Plan and Design
Student Name: Jenny Marchman
Degree Program: Bachelor of Science, IT - Security Emphasis
Mentor Name: Brian Burlock
Course Code: CPW4____________________________________________________________
Signature Block
Student’s Signature Jenny Marchman Student ID# 000172978
Mentor’s Signature

Table of Contents
Capstone Report Summary (Introduction)...................................................................................... 3
Goals and Objectives .................................................................................................................... 12
Project Timeline............................................................................................................................ 17
Project Development..................................................................................................................... 18
References..................................................................................................................................... 27
Appendix 1: Competency Matrix.................................................................................................. 29

Purrfect Companions Website Plan and Design
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Capstone Report Summary (Introduction)
In the current day and age, creating an online identity has become a vital component in
business success. Despite the functionality and numerous benefits possible through proper web
development, organizations still exist with little or no web involvement at all. The World Wide
Web offers an indispensable platform for promotion and growth. This project provides an
outline of the steps necessary to advance business operations onto the web, in addition to a site
prototype that demonstrates design possibilities. Utilizing technology to streamline business
function allows organizations to accomplish much more with less effort; furthermore, increasing
company exposure helps further the majority of business objectives. While it is important to get
a website up and running, a properly designed site is essential to success. This project’s purpose
was to design a website focused on the feel and functionality provided for end-users, as they are
the target audience. The goal was to connect with visitors long enough to convey the site’s
purpose in addition to providing users with robust and effective functionality.
B. Brief Summary
Purrfect Companions is a fictional non-profit organization that provides rescue and
adoption services for felines. The organization is not bricks and mortar, the founder manages
business operations while coordinating with a network of foster care volunteers. Although
fictitious Purrfect Companions represents many others with comparable structure; operations
currently include ten foster homes, approximately twenty-five volunteers, thirty ++ orphaned
pets and weekly adoptions held at local area businesses. The organization covers the cost of
veterinary services for all animals in foster care, such as vaccinations, spay/neuter, etc. The
founder of Purrfect Companions needed a plan of action to begin building the organization’s
reputation on the web, with a website being the primary focus.

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The website required the following elements:
 Photo collection of current pet availability
 Company information – calendar, contact info, news
 Integrated social network resources and content – Facebook, Twitter, Pinterest,
Instagram, G+
 Secure donation acceptance
 Future enhancement and add-on capability
 Clear and useful information for end-users
 Design with visual appeal and effective functionality
The scope of this project included researching solution possibilities and providing
recommendations for site security, hosting, domain name usage, social networking, and
advanced operations management. In order for the website to go live online, certain aspects
require outside vendor involvement; the final report lists provider recommendations.
B1. Description
The following outlines each phase of the project and the steps taken to achieve completion.
1. Initial Research and Discovery Phase:
 Collected project specifications and developed primary goals
 Conducted in-depth research of the field, solution possibilities, and target audience
 Established a plan to meet project goals within time and budget constraints
 Performed in depth analysis of website management solutions, security, and available
features
 Tested and compared several design programs, coding languages, and creative tools

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 Determined ideal solutions for site hosting, site security, and data management
 Outlined the full scope of the intended project
2. Tactical Design:
 Conducted a needs/wants analysis defining business goals and identifying vital
project elements
 Brainstormed the desired flow for the website
 Created flow charts that mapped out the site hierarchy, individual pages and planned
technology use
 Developed the site color palette and theme concepts
 Designed effective, straightforward navigational elements
 Created personalized application and volunteer forms for the website that coincided
with the theme choice, in a separate form creator
 Searched for and located free source images to use on the mock up site
3. Website Build:
 Designed the site using proposed color scheme, layout and navigation elements
 Built the website based on developed structure and hierarchy
 Arranged graphic elements and photos
 Added site features to complete project goals such as Google Calendar, Google Drive,
and PayPal donation links
 Developed the gallery for adoptable felines - includes a photo and pet specific details
 Added social icons such as Facebook, Twitter, G+, and Pinterest - linked them all to
my personal accounts in order to demonstrate functionality
 Added the Facebook “Like” button

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 Added a constant Twitter feed to the “Home” page - linked to my personal account
for demonstration purposes
4. Data Management:
 Integrated the web forms and database management used to store completed forms
 Implemented a password protected “Webmaster Login” for site management and
updates
 Linked Google accounts with calendar, drive, and G+
 Integrated site features such as PayPal, Contact Us
5. Search Engine Optimization and Marketing:
 Applied SEO techniques throughout the Website - assigned a site title, meta-tags,
keywords, and descriptions
 Kept text quantity in the desired range - 125-word minimum per page, with
descriptions containing 50 - 250 characters total
 Inserted “alt” text for all indexed images on the site
 Kept the search phrase density within the desired range of 3-5%
 Submitted the website to Google for search indexing at:
http://www.google.com/addurl/?continue=/addurl
 Provided Google with an XML Sitemap to jump start indexing
 Registered the site with the free online directory
 Setup system monitoring to track website traffic and generate statistical reports
Additional SEO and marketing strategies beyond the scope of this project are available
upon a legitimate site launch.

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6. Deployment:
 Conducted testing to ensure the site is bug free
 Fine-tuned final details of the website design and features
 Published to the web
 Tested form function and data transfer success for site documents
 Tested site rendering on a laptop PC - on four different browser platforms - Internet
Explorer, Firefox, Chrome, and Safari
 Tested Google search results, meta-tag information, and site security certificates
 Tested site rendering on mobile devices - including Apple iOS, Android smartphone,
and Galaxy Android tablet
B2. Review of other work
Both in preparation and throughout the course of this project, I reviewed and compared
several aspects of web design. In my current employment, I am responsible for evaluating many
qualities of web design and function. Webpage quality, search query relevance, coding, and site
security are some of the primary areas evaluated. Websites that properly follow quality
guidelines consistently receive higher scores upon review; this provides site validation and
allows for better rankings within search results. Although it remains necessary to submit your
website to search engines in order to be included in query results, higher quality content allows
for better site ranking. If a site is of poor quality, out dated, or irrelevant to the subject matter, its
reputation, and ratings on the web are at risk.
An excerpt from Google Webmaster Guidelines:
Following these guidelines will help Google find, index, and rank your site. Even if you
choose not to implement any of these suggestions, we strongly encourage you to pay very

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close attention to the "Quality Guidelines," which outline some of the illicit practices that
may lead to a site being removed entirely from the Google index or otherwise impacted
by an algorithmic or manual spam action. If a site has been affected by a spam action, it
may no longer show up in results on Google.com or on any of Google's partner sites.
(Google, 2012,”Guidelines,” para. 1)
Google provides resources to aid in site development such as Google Help, Webmaster Tools,
and the Web Developer Toolkit; I utilized these tools throughout the course of this project. In
addition, I reviewed several websites, animal rescues along with others, to gain a better
understanding of end-user experience and overall function. Problems seen repeatedly were
outdated information, little to no functionality, and tacky design. While not every website
requires the dynamic attributes of ESPN or Amazon, the overall design should reflect a positive,
professional image of the organization. Regardless of the message or cause, people tend to leave
poorly themed sites with nothing for them to do. I discovered the following website during
testing of the project site; they too are called Purrfect Companions and are a real organization in
New York: http://thepurrfectcompanions.com/ ("Purrfect Companions”, 2013, web)
Not to take away from their rescue efforts, but this site is a perfect example of many rescue
groups out there and precisely the design and structure I tried to avoid. In order to captivate and
keep end-users attention, a site requires easy navigation, user interaction, and visually appealing
presentation. Speckyboy Design Magazine featured a blog collection of well-designed website
examples used by non-profit and charity organizations that provided useful inspiration. Blogger
Jameel Khan expressed how important visual appeal and usability are to site design:
A charity or cause may not need the sleek sales pages of a business on the web, but a
poorly designed one could still mean the difference between helping people or failing to

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do so. Therefore, a nonprofit website design should be appealing enough to invite the
organization’s targeted donors and volunteers. The basics of web design are enough to
make a difference – An easy to navigate and user-friendly website with careful use of
fonts, colors and other graphical elements make finding and navigating these websites
easy for their users to understand and learn about their cause. (Kahn, 2012, “40
Effective,” para. 1)
A website is a visual extension of the organization, poor quality, and design can negatively
influence first impressions of site visitors. Social media outlets such as Facebook and Twitter
were included in the design plan of this project; therefore, it was important to take note of the
formats and integration used by others. Social media is such a valuable resource, particularly for
small organizations looking to gain a foothold on the web. In reviewing examples of other work,
incorporating social media became a high priority for this project. One objective of this project
was to provide recommendations for website hosting; therefore, it was necessary to review
several vendors and their included features. The volume of providers available made this task
challenging, the following resources helped the process:
Web Hosting Top 10 List Web Hosting Reviews 2013
Every provider of the following best web hosts in top 10 list offers:
 PHP/MySQL support, offering PHP 5 and MySQL 5 database
 Microsoft FrontPage extensions support
 multiple POP3 and IMAP email accounts with web-mail support
 multiple subdomains and parked/add-on domains
 web site building tools with free web page templates
 unrestricted FTP access with multiple FTP accounts
 web site stats, virus & spam protection, CGI, Perl, SSL support
 at least 30 days money back guarantee
 professional 24x7 technical support via email and/or by phone
 and at least 99.9% network uptime guarantee

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HostGator • JustHost • iPage • HostMonster • BlueHost • Hub • FatCow •
WebhostingPad • ixWebhosting • Hosting (Page Ranker, 2013 web)
WordPress Web Hosting
There are hundreds of thousands of web hosts out there, the vast majority of which meet the
WordPress minimum requirements, and choosing one from the crowd can be a chore. We have
dealt with more hosts than you can imagine; in our opinion, the hosts below represent some of
the best and brightest of the hosting world. (Word Press, 2013, web)
Blue Host • Dream Host • Laughing Squid
My iPage Review
Do you REALLY believe the hype all these iPage review sites are pushing?
You know… they all say it’s 5/5 stars, has been in business since 1998 etc. WHO cares about
that? I’m a customer, and I know first-hand how this company works… (Kim, 2013, web)
B3. Rationale and Systems Analysis
Rationale
The primary purpose of this project is to advance a business into operation onto the
World Wide Web. In order for Purrfect Companions to progress, they had to begin using
technology. The internet is a plethora of opportunity; websites in combination with social media
allow for exposure never before possible through word of mouth. Purrfect Companions
desperately needed to upgrade from their dated mode of operation. Procedures previously
consisted of the founder coordinating new arrival placement with available space, scheduling
weekly adoptions, and managing financial transactions. Volunteers called in on Thursday or
Friday to learn of any staffing needs for weekend adoption booths. All schedule changes,
updates, events, etc. required a round robin of phone calls and/or emails to all applicable parties;

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a process that had become increasingly counterproductive. The website needed to provide tools
organizing the following:
 Events
 Scheduling
 Pets
 People
 Social Networking
 Donations
Purrfect Companions wanted to reach a larger audience, increase donations, and expand rescue
efforts; to accomplish this they needed to boost exposure and venture function online. The
organization had four primary concerns to keep at the forefront of project development:
 Budget – The budget was small and income sources very limited.
 System Structure – The website needed to enhance the functionality of business
operations moreover, provide a simpler, efficient approach for work efforts.
 Security – The site required secure methods of information and donation acceptance.
 Business Image and Reputation – The organization aimed to start building a presence on
the web. The website needed to strengthen and enrich the corporate image
Systems Analysis
Purrfect Companions previously conducted all business affairs offline, before transitioning
online, certain resources are required. This project includes research and a recommendation
analysis for the following:
 Web Site Hosting
 Website Security Options
 Website Financial Transaction Handlings

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Solutions were evaluated on the following features:
Cost, Data and Information Storage, Reputation, Expansion, Ease of Use, Reliability, Security
The following deliverables were theoretical in nature:
 Domain Name Registration
 Configuration and setup of the server that will host the website
 Migration of the site to a live server and launch
 Usernames, passwords, and instructions for maintenance purposes
 Social media account creation
 Company specific documents
 Company specific security policies
C. Goals and Objectives
The intent of this project was to create a web strategy and site prototype that would
advance business function onto the web. The beginning stages of project development identified
several goals and applicable objectives key to project success; they are as follows.
Goal One: Modernize the organization with advancement onto the web
For the purposes of this project, this goal was completed.
I looked at many non-profit, pet rescues and small business websites evaluating both positive and
negative attributes for site design; design blogs and articles related to the subject matter were
viewed for creative ideas as well. I conducted extensive research on site-hosting providers and
their included security functions, available add-on features, current pricing, and database
management solutions

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Proposed Objectives
 Conduct in-depth research of the field, solution options, and target audience
 Determine ideal solutions for site hosting, site security, and data management
 Domain Name Registration - a top-level domain name such as the non-profit id
"www.purrfectcompanions.org" or the widely known ".com” are recommended.
Goal Two: Provide a secure environment for information and financial transaction
handling
For the purposes of this project, this goal was accomplished
All recommended hosts include Secure Shell (SSH) Access 128 bit shared. For donations and
document transfer, this in addition to other security features will be adequate. If financial
transactions were to increase, the SSH certificate can be upgraded. Details and pricing are
included in the final recommendations.
Proposed Objective
 Research SSL security certificate options and provide a cost feature comparison with
recommended solution choices.
Goal Three: Increase efficiency and organize work efforts
This goal was completed successfully
A functioning corporate calendar, contact information, email address, and twitter feed are all
included on the prototype site. The prototype also includes web forms with the ability to accept
and process the following; web contact-form, adoption application, foster application, volunteer
sign-up. A working password protected “Webmaster” login was included on the mock up site to
demonstrate login capability for site updates and maintenance. All relevant social media links

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are on the prototype site, with integrated function demonstrated by connecting my personal
accounts.
Proposed Objectives
 Incorporate a company calendar function – manage adoption events, company activities,
volunteer opportunities, etc. from a centralized location.
 Consolidate information in a format easily maintained, accessed, and kept current.
 Provide authorized users/employees with update capability and proper usage
instructions
 Establish effective means of communication - contact info/links, email, social media, site
announcements, etc.
 Provide for the use of administration paperwork/forms online
Goal Four: Increase exposure
For the purposes of this project, this goal was completed successfully
A dynamic Twitter feed, along with Facebook, Twitter, Pinterest, and G+ integrated account
icons were placed on the mock-up website. The icons are fully functioning and direct to my
personal accounts as to accurately demonstrate usability. SEO techniques were utilized
throughout the Website code, with text and character limits diligently followed. I completed
appropriate site submissions for site indexing and added “alt” text for indexed images.
Proposed Objectives
 Create social networking accounts/pages – effectively implement social media
throughout the website
 Integrate social media links and information into the website function
 Optimize site search rankings and query match potential with search engines

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Goal Five: Boost growth
For the purposes of this project, this goal was completed.
If the budget allows for dual domain registration and desired extensions are available, reservation
is highly recommended for both .org and .com domains. Top-level domain mail addressing
strengthens the organization’s professional look. A top-level domain allows the company to use
their actual name for email accounts, such as adoption@purrfectcompainions.org or
events@purrfectcompainions.com. PayPal donation and social links were coded to all pages of
the site and the Facebook “Like” button was added to the home page for increased business
promotion.
Proposed Objectives
 Strengthen the organization’s reputation and presence on the web
 Maximize donation opportunities
 Capitalize on the much larger audience – promote efforts effectively
Goal Six: Increase rescue efforts
A full size prototype website was constructed that offers complete function, includes all
navigational elements, full site structure, sample image layout, and the proposed design/palette.
A photo gallery of available pets and their primary information, along with a password protected
“Webmaster” login is included on the mock up site to demonstrate login capability for site
updates and maintenance. A functioning corporate calendar, contact information, email address,
and twitter feed are all included on the prototype site. The prototype also includes web forms
with the ability to accept and process the following; web contact-form, adoption application,
foster application, volunteer sign-up.

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Proposed Objectives
 Showcase adoptable pets in a cohesive, modern format
 Provide end-users with the ability to interact with the site
 Consistently maintain current, updated pet information
Goal Seven: Identify solutions that will work within a very small budget
A needs/wants analysis was completed and the information was used throughout the
development process. In-depth research was done to determine solution recommendations, with
price/value being pivotal factors in the final decision process
Proposed Objectives
 Conduct a needs/wants analysis and comparison
 Determine cost-effective options and best overall value for solution possibilities
Goal Eight: Prepare a proposed site design layout
A full size prototype website was constructed that offers complete function, includes all
navigational elements, full site structure, sample image layout, photo gallery and the proposed
design/palette. I performed site testing on multiple mobile devices, a laptop pc, several browser
platforms, and Facebook.
Proposed Objectives
 Demonstrate visual appeal and design potential
 Show advised site navigation, structure, and hierarchy
 Preview for the overall feel of the website - sample images, color and design palette

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D. Project Timeline
Initiation Phase
 Identify project format and topic
 Compose project idea paper
Projected Duration: 21days Actual Duration: 32 days
Reasons for variance:
The initial decision of the project topic proved a bit difficult. I currently do not have a job with
project opportunities that I could utilize for my capstone, so the topic had to be theoretical in
nature; deciding how and what to do stretched past the initial timeline.
Planning Phase
 Review other work and examples
 Develop rationale and systems analysis
 Identify and document project goals
 Document project objectives
 Identify and document deliverables
 Construct plan and timelines
 Develop competency matrix
 Compile and submit project proposal
Projected Duration: 54 days Actual Duration: 68 days
There was a significant amount of information to go through, quite a bit more than originally
expected. Since the project was highly dependent on quality research and analysis of both web
design and functions, this process consumed a vast majority of time and went on past the
expected timeframe.

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Execution and Control Phase
 Build sample website
 Test sample website
 Compose capstone project paper
This phase went smooth, running over by just 2 days due to a design hiccup that I could not get
quite to my liking. I determined a work-around and proceeded forward.
Closure Phase
 Review overall project execution
 Document project successes/failures
 Submit capstone project
This phase went according to schedule
E. Project Development
Before the start of this project, Purrfect Companions operated in the Stone Age; they
needed a plan of action to begin building the organization’s reputation on the web. My project
focused on creating web presence and increasing business potential by bringing the organization
onto the internet. The project concentrated on building a website with social media connections
to increase exposure and functionality to boost productivity. Though the project is based on a
fictitious company, the business model is characteristic of the industry

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E1. Problems Encountered
As with most ventures in life, minor issues did surface, the following are the problems I
encountered throughout the project life cycle:
 Large amounts of information and subject matter that required review - it was imperative
to gather enough information in order to make credible decisions
 Vast number of available options for the necessary services - all required comparison and
review
 Difficulty demonstrating design concepts and website function without having legitimate
information to work with - creating a website in theory was hard
 Difficulty finding quality tools that fit into the budget requirements - there are many
available options and several can be quite pricey.
 Prototype site did not render properly on mobile devices - the layout and page orientation
is not compatible with mobile browsers. The site loads, but it cuts off the entire left side.
 Could not edit two of the design aspects to my satisfaction -
I was unable to edit the hyperlink color for the interactive web forms; it continued to
revert to the standard blue. I was also unable to work in the Instagram photo feed - it did
not flow in the site design and looked out of place.
E2. Reasons for Changes
At first, this project was slated to provide a website more in theory, showing physical
layout and palette examples for the proposed design, with written recommendations and theoretic
concepts. During project execution, I found I really wanted to create a prototype design that
truly demonstrated the available potential of a website. I realized that a design on paper would

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not accomplish this, but a tangible design would require genuine data; therefore, I utilized some
of my personal information for demonstration purposes.
E3. Unanticipated Requirements
I really did not encounter many unanticipated requirements - the two I did experience
follow below:
 Time - there were large amounts of information to review and compare, this exceeded the
original time allotted for these related tasks
 Genuine Information - to properly show the functions of the website I needed to use
authentic information, this was accomplished by using my personal social accounts,
email, and data
E4. Actual and Potential Effects
Since this project was developed largely in theory, the potential effects outweigh the actual.
One actual effect observed when testing the prototype site, was the use of the Facebook “Like”
button. I placed the button on the website and later tested the functionality, since the page is
technically live it posted on my Facebook news feed. My boyfriend saw the post on his news
feed, “liked” it and then went on the actual site to look around. By the time, I realized what he
had done; two more people had viewed and “liked” the page. Although that was just a tiny flurry
of activity, it demonstrates the power of social media and the benefits available by properly
utilizing those resources. The potential effects of this project are abundant. The website allows
for increased exposure, organized business function, greater donation potential, increased
adoptions, additional volunteers, etc. The project has the potential to help the organization grow

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and thrive. The mock-up design demonstrates several features of the website and provides a
functional and accurate representation of the potential.
E5. Conclusions
Overall, I feel my capstone accomplished the intended purpose. Many aspects of the
development proved challenging, but I also learned a lot. Executing the plan completed all of the
goals and objectives, therefore securing project success. The research and planning done in the
beginning phases of project development were vital. The project plan provided a guide to
success that kept me focused on the task. For me taking on this challenge was trying at times,
but a very valuable experience. In part, I became more adaptive in my ability to handle
challenging situations and still accomplish what I set out to do. Almost everything in life has at
least some level of difficulty, projects will have snags, but persevering through until the end is a
highly rewarding experience. Lastly, I thoroughly enjoyed the design and programming, the
process has inspired me to start doing more.

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F. Deliverables
Prototype Website: http://jenmarchman.wix.com/purrfect
The link above will take you to a live website that offers a visual and functional display of the
design concepts. The links for Facebook, G+, Pinterest, and Twitter link to my personal
accounts and are functional for demonstration purposes. All forms and buttons on the site are
working, with the only exception being the PayPal link.
Following are the recommended functions and project specifics:
Domain Name Information:
 Determine top-level name availability
 Reserve both .com and .org if available
 Utilize the domain name to strengthen the organization’s brand
Examples: www.purrfectcompanions.com or www.purrfectcompanions.org
Web Host Providers:
 Bluehost: $3.95 monthly with free domain name registration
10+ years in business with average rating of 4.5 stars
Recommended by WordPress
 DreamHost: $3.95 monthly with free domain name registration
10+ years in business with average rating of four stars
Recommended by WordPress
 iPage: $2.95 monthly with free domain name registration
10+ years in business with average rating of five stars
Guaranteed uptime of 99.9%
Website Security:
 Bluehost
Secure Shell (SSH) Access 128 bit shared
Hotlink Protection
Secure email access and function
Customizable error and warning alerts
SSL secure server

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 DreamHost
SSL secure server
 iPage
Enhanced Security Suite
Two Datacenter Locations
SSL secure server
Secure Sockets Layer Certificates:
QuickSSL Premium $79 - $149 annually and True BusinessID with EV $159 - $299 annually
 Both are backed by GeoTrust, a trusted name in cyber security
 Both include Dynamic Site Seal
 Both include GeoTrust protection plan, up to $100,000 and $150,000 respectively
 Both include coverage for loss of use, theft, and/or corruption
True BusinessID with EV includes a “Green Address Bar” and a non-shared SSL certificate
The green bar communicates that your site is authenticated, trustworthy, and safe and of utmost
importance, the customers' information is secure. This visual alert provides site visitors with instant
knowledge of enhanced security. Although the green bar is not necessary to provide a secure
environment, it does provide users with instant confirmation of security status.
Email Features:
 Bluehost
Email Addresses at Your Domain (yourname@yourbusiness.com)
IMAP / POP / SMTP Access
Web-Based Email Access
Mail Filtering
Spam Filtering – SpamAssassin
Email Addresses (Aliases)
Out of Office Auto-Responders
 DreamHost

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Mail Filtering
Spam Filtering – SpamAssassin
 iPage
Mail Filtering
Spam Filtering
Backup and Recovery:
 Bluehost
Provides full site automatic backup, cloud storage and 24/7 customer support
 DreamHost
 iPage
Website Functionality and Database Management:
 Bluehost:
Unlimited MySQL database access and usage, also includes support for
PostgreSQL Databases, Perl5, PHP5, Python, and Ruby/Ruby on Rails
Several gallery and photo collection options - Gallery2, Coppermine and more
CMS support - Drupal, Tikiwiki, Moodle, and Joomla!
Blog Support - WordPress, b2evolution
 DreamHost:
Unlimited MySQL database access and usage, also includes support for PERL,
Ruby/Ruby on Rails, Python, and PHP5
Photo Gallery2 available
CMS support - Moodle and Joomla!
Blog Support - WordPress

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 iPage:
Unlimited MySQL database access and usage, also includes support for PERL
Several gallery and photo collection options - Gallery2, Coppermine, ZenPhoto
CMS support - Drupal, Mambo, and Joomla!
Blog Support - WordPress, PixelPost, b2evolution
Website Financial Transactions:
 Bluehost: PayPal
Ecommerce - free shopping cart/storefronts provided with individual transaction fees -
AgoraCart, osCommerce, Cube, and Zen
Security - free shared SSL
 DreamHost: PayPal
Ecommerce - offers a $30.00 monthly flat rate for a shopping cart/storefront through
Café Commerce - no individual transaction fees.
Also provides the transaction fee based Zen shopping cart.
 iPage: PayPal
Ecommerce - free shopping cart/storefronts provided with individual fees charged per
transaction - AgoraCart, osCommerce, and ShopSite
Social Media and Networking:
Create new accounts for the following and integrate personalized function onto the website -
all of the recommended web hosts provide feature rich possibilities.
 Facebook
 Twitter
 G+
 Pinterest
 Instagram

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Website Search Engine Optimization and Marketing
 Bluehost:
Site Search Engine submission
$100 Google AdWords credit included
 DreamHost
 iPage
$25 Credit for Yahoo!/Bing Sponsored Search
$50 Credit for Facebook Advertising
Free Yellowpages.com Listing
Free Toll-Free Phone Number
Website Color Palette:

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References
Bluehost (n.d.). Web Hosting, Domain Names, ecommerce - Bluehost.com. BlueHost.
Retrieved February 20, 2013, from https://www.bluehost.com/
DreamHost (n.d.). Web Hosting, Shared Web Hosting, Virtual Private Server, Dedicated Servers
by DreamHost. DreamHost. Retrieved February 21, 2013, from http://dreamhost.com/
Google (2012, December 3). Webmaster Guidelines - Webmaster Tools Help. Google Help.
Retrieved from http://support. google. com/webmasters/bin/answer.
py?hl=en&answer=35769
IPage (n.d.). iPage | Web Hosting, Unix Hosting, E-Mail, Web Design. iPage | Web Hosting,
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Page 29
Appendix 1: Competency Matrix
Domain/Subdomain Competency Explanation
Language and
Communication
Competency 105. 2. 2:
Evaluating Information:
The graduate accurately
evaluates the validity,
reliability, and significance of
information in a given context.
Construct a written report that
accurately addresses project
objectives, using information
gathered from various resources
and experiences.
Language and
Communication
Writing as a Process:
The graduate applies a process
approach to creating effective
writings for different audiences
and purpose.
Utilize several writing concepts
throughout the website in order to
communicate effectively with site
visitors. Produce a written report
that clearly explains project
rationale and technical aspects.
Language and
Communication
Mechanics of Writing:
The graduate correctly applies
rules of grammar, syntax, and
punctuation.
Construct a written proposal using
proper syntax and grammar rules.
Language and
Communication
Adaptation:
The graduate adapts a
particular writing to meet the
needs of a specific audience,
purpose, and situation.
Compose a technical proposal
using relevant writing style and
concepts, then adapt to the user-
friendly creative design approach
of the website.
Collegiate Level
Reasoning and Problem
Solving
Problem Identification and
Clarification:
The graduate analyzes open-
ended problems by learning
about the problem and
evaluating the accuracy and
relevance of different
perspectives on the problem.
Analyze the organization and all
components involved in the
project for problems and flaws –
establish what solutions would
work for the current issues at hand.
Determine needs and the required
plan of action necessary for
accomplishment.

Page 30
Collegiate Level
Solving
Planning and Information
Gathering:
The graduate evaluates
different sources representing a
range of perspectives on a
problem in order to weigh the
implications and consequences
of different solutions to the
problem.
Research the work of others along
with using personal job experience
in order to identify options
available for the current project
and the best solutions.
Collegiate Level
Solving
Reaching Well-Founded
Conclusions:
The graduate logically brings
together information to arrive
at a viable solution, then
clearly and accurately
communicates the results.
Organize and process the
information gathered during
research, determining required
steps for the desired result.
Communicate the results in a
clear, concise manner through a
written report.
Leadership and
Professionalism
Organizational Culture:
The graduate analyzes the
culture within an organization
to determine how to work
effectively within that
organization.
Evaluate the Organization’s goals,
efforts, and overall composition -
encompassing throughout the
website design. Strive to relay a
true sense of the organization.
Leadership and
Professionalism
Leadership:
The graduate can analyze
leadership theories, methods,
and tools in given situations
and select the appropriate
behavior of the leader.
Work to create a positive,
productive environment when
interacting with the project team
and contributors. Conduct team
interactions with professionalism
and respect.

Page 31
Quantitative Literacy Competency 212. 1. 1:
Applying Basic Numeracy
and Calculation Skills:
The graduate applies basic
numeracy and calculation skills
and algorithms in arithmetic
and basic algebra.
Determine size, proportions,
financial calculations and speed
functions for web hosting options,
website features, time
management, and billing.
Quantitative Literacy Competency 212. 2. 4:
Applying Technology to
Quantitative Problems:
The graduate uses appropriate
technology tools, including
regular and graphing
calculators, databases, and/or
statistical analysis programs, to
solve problems involving
computation, graphical
information, and informational
technology in a wide range of
areas.
Use quantitative literacy to aid in
the development of a system that
offers calculating and reporting
capabilities.
IT Security Competency 419. 2. 5:
Security for Organizational
Operations:
The graduate explains and
makes recommendations for
appropriate security strategies
and procedures for
organizational operations.
Use encryption for accepted
information, SSL certificate -
budget permitting. Evaluate
security measures in place by
prospective web hosting providers
– determine the best value and
protection for the organization.
IT Security Competency 419. 2. 1: Basic
Security Concepts:
The graduate identifies and
discusses basic concepts of
security and security threats,
and recommends security
procedures.
Ensure that proper security
measures are in place and enforced
throughout the website design and
end-user experience. Ensure that
company resources, such as email,
offer protection.

Page 32
Web Programming Competency 418. 2. 1: Web
Programming Languages:
The graduate applies
characteristics and features of
Web programming languages.
Utilize JavaScript, HTML, PHP
and SQL for the website
development.
Project Management Competency 419. 1. 2:
Project Planning:
The graduate creates a project
plan.
Create a project plan that is clear,
informative, and effective.
Database Competency 431. 1. 5:
Structured Query Language
(SQL):
The graduate describes
appropriate Structured Query
Language (SQL) concepts, and
applies these concepts in given
scenarios.
Utilize MySQL and SQL for the
website’s database solution.
Web Technologies Competency 418. 1. 2: Web
Page Creation and
Programming Languages:
The graduate creates web pages
using specified markup and
programming languages
associated with client server
systems.
Create a website using web
languages HTML, PHP,
JavaScript, SQL – provide plan for
optimizing search engine potential.

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