1. Presentation to: Rashmi Singhi John Boutelle Presented by: Jennifer Hedges December 15, 2009

2. 2 Meeting Agenda: Role of Social Media Dell Overview Point of View SlideShare Introduction Recommendation Summary

3. Collect Create Consume Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance: • Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year- olds as opposed to those under 18. (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.) • Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time. • Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance. Gina Kim – Director of Industry Services, IAB

5. 30,000 slideshows uploaded weekly

6. Average time on site = 8 minutes

7. Average of 20 slides viewed per visitIntegrated partnerships with LinkedIn, Facebook, Xing, and Microsoft Powerpoint A search of ‘resume tips’ on Slideshare yields over 2300+ results!

9. Dell has lost the perception of selling quality

10. Cheap doesn’t equate to value

11. Budgets have not beenset

13. Slideshare - World’s largest professional community. Users research and discuss business and technology topics everyday.

15. Slideshare – 400% growth in traffic in 2009! Over 400% growth in the past year! *Quantcast — Nov 2009

17. SlideShare is popular with an influential, tech-forward business audience(Techcrunch, Guy Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)

18. Fast Company Magazine recently named our CEO, Rashmi Sinha, one of the ‘Most Influential Women of Web 2.0’

19. The US Whitehouse chose SlideShare as an official platform for sharing government documents with the public

21. 24mm unique visitors/ month

23. Slideshare Audience Popular Audience Segments SMBs Micro-businesses & sole-proprietors IT Professionals Marketing Start-ups & entrepreneurship Education Healthcare Non-profit 1,500,000 registered users 50% are managers, directors, or C-level execs with significant purchasing influence* 30,000 slideshowsuploaded weekly Average time on site = 8 minutes Average of 20 slidesviewed per visit Integrated partnerships with LinkedIn, Facebook, Xing, and Microsoft Powerpoint, Xing *SlideShare User Survey Fall 2009

24. Reach vs. Popular Tech Sites *Quantcast – July 2009

25. US Reach vs. Popular Biz Sites *Quantcast – July 2009

26. High in Search Results! A lot of traffic comes to SlideShare through keyword search on a business or technology related topic Go where your clients are researching solutions to their problems!

27. Search “slideshare” on Twitter SlideShare is a viral content-sharing platform Thousands of SlideShare presentations are linked to, blogged about, embedded, and tweeted out each day See which SlideShare presentations people are sharing on Twitter right now: http://twitter.com/#search?q=slideshare

28. You’re in Good Company Recent SlideShare advertisers include

29. Advertising Opportunities&Case Studies

30. Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to SlideShare Content Categories and Keywords).

31. Case Study: WebEx 1 Case Study Objectives: WebEx (Cisco) came to us in Feb 2009 looking to generate awareness among our tech-forward, professional audience and leads. Tactics: A high-impact roadblock consisting of 1) a 728x90 Leaderboard, a 2) 300x250 medium rectangle, and 3) a custom, Social Tools Sponsorship unit was targeted to all SlideShare Professional Content Categories. Results: Avg. CTR has been .14% across all 3 units over the entire 9 months we’ve been running the campaign. WebEx and their agency have been so pleased they’ve renewed and/or increased their spend with us every quarter. 3 2

33. Aggregation of brand presentations, videos, case studies, other docs

34. Relevant user-generated content

35. Blogging / curation platform

36. Other custom modules that accept HTMLSlideShare users engage with your brand by subscribing to your channel, viewing, downloading, sharing, favoriting, and commenting on presentations, case studies, blog entries, etc.

38. 37,736 visits to the Channel

39. 2:23 avg. time on Channel

40. 288 user documents uploaded to Channel

41. 3,378 document engagement actions (downloads, favorites, comments)

42. 433 posts to Channel walls

43. 208 of Channel followers

44. 132 users joined Channel sub-groups

45. 1,193 views of Channel videos = 1,193

46. 84 user tweets about ChannelSee the live Channel now: http://www.slideshare.net/microsoftoffice Channels Case Study: MSFT Office

47. Contests Engage SlideShare users in a conversation around your brand or product with a Contest. Users create, upload, and drive their friends to vote on contest entries around a topic of interest to them and your brand (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages, including: brand videos, demos, and presentations, custom CTAs, etc.

49. 1,000,000 contest pageviews

50. Avg. time on section of 6 mins

51. 64,000 actions (votes, favorites, comments, downloads)

52. 4,400 trial software downloads

53. 25,000 views of example Acrobat 9 files

54. Avg. CTR = .21%View the contest entries at: http://www.slideshare.net/contest/worlds-best-presentation-contest-2009

55. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).

57. 2,971 downloads

58. 92 Favorites

59. 40 embeds

60. and 16 Commentsin just one month!

61. AdShare An authentic way to promote content to a professional audience For presentations, whitepapers, marketing materials and case studies

62. LeadShare Capture leads through presentations & documents When people download presentations or respond to your Call to Action Works on SlideShare.net or embeds

64. 160x600 ad unit

65. 10% open-rate

67. Rationale: The Slideshare recommendation accomplishes the following goals for Dell: BrandDell as a leader in technology solutions Educatesbuyers on the SMB product offerings Dell sells Reaches vertical specific users in targeted content Builds awareness of Dell throughout selling Process Sells suite of products from notebooks to servers to services

68. Point of View – Now is the time for Dell to For Dell to grow market share across the consumer, SMB, commercial, vertical and enterprise markets you must have a clear concise message. That message needs to be seen where buyers are working and talking about technology. Slideshareneeds to be a part of that messaging strategy.

69. Focus on what you do well, for your customers. Do that better, do it for more people. Differentiate yourself. Competition is a good thing. It makes things better for the customers. It gives them options. Stop being afraid of it, and focusing on it at the expense of focusing on your strengths. Why I don’t worry about competition Rashmi Sinha July 17, 2009

70. Thanks! Jamie Perlman jamie@slideshare.com