This document discusses the Arizona Department of Health Services' use of social media for outreach purposes. It outlines their strategy of using social media to reach audiences where they are online, establish themselves as thought leaders on health topics, and foster meaningful connections. Some of the key topics they cover on social media include the medical marijuana program and midwifery rules. The document provides best practices for social media use, such as listening to online discussions, speaking conversationally, having a content plan, engaging with trending topics, identifying brand advocates, and measuring return on influence.
2. (adjective) ˈsō-shəl
: of or relating to human society, the interaction of the
individual and the group, or the welfare of human beings
as members of society
SO.CIAL
ADHS Social Media
Why social?
Reach audience where they choose to be
Influencer & thought leader
Make meaningful connections
3. Broad range of topics
Medical Marijuana Program
Midwifery Rulemaking
4. ROI
brand advocates
have a plan
amplifiers
tools
engagement
be human
use trending
real speak
listen
no fear
ADHS Social Media
5. Listen
Find where our online community members
are & listen to what they’re talking about
ADHS Social Media
7. Staphylococcus
aureus, Salmonella, Clostridium
perfringens, Campylobacter, Listeria
monocytogenes, along with several other
bacteria are the cause of most food borne
illness. Proper food handling is vital to
preventing illness.
Be food safe this Memorial Day weekend!
Don't let food sit out more than 2 hours &
refrigerate leftovers immediately.
ADHS Social Media
8. Have a plan
Our overall communication schedule guides
our social messaging; coordinated with
other/traditional media
ADHS Social Media