Cross channel marketing of new products with and without promotions. Targeting two audiences with print, email and online presentations.

1. Marketing Strategy
Plan Measurement
Jennifer Dunbar
FDMK 400
Tiny Togs

2. Tiny Togs
www.tinytogs.com
Find Us at These Fine Retailers
Dillard's
Macys
JC Penney
Outfits for
Everyday Fun
100% Organic Fabrics
Hypo Allergenic
Easy Care
Hidden Padded Knee Panels
Marketing Strategy
• Print ads in parenting and ecology magazines
• Banner ads on parenting, medical
and eco-friendly websites
• Email
• Facebook, Twitter, Pinterest
YouTube, LinkedIn and Google
• Coupons
• In store promotions
Tiny Togs
A new line of all natural clothing
Target Audience
Ecology minded parents and grandparents

3. Tiny Togs
Outfits for
Everyday Fun
Find Us at These Fine Retailers
Dillard's
Macys
JC Penney
100% Organic Fabrics
Hypo Allergenic
Easy Care
Hidden Padded Knee PanelsTiny Togs
Outfits for Everyday Fun
100% Organic Fabrics
Hypo Allergenic
Easy Care
Hidden Padded Knee Panels
Find Us at These Fine Retailers
Dillard's
Macys
JC Penney
www.tinytogs.com www.tinytogs.com
Banner ads will appear
on parenting, medical
advice and early
childhood educations
websites

4. Tiny Togs
100% Organic Fabrics
Hypo Allergenic
Easy Care
Hidden Padded Knee Panels
Find Us at These Fine Retailers
Dillard's
Macys
JC Penney
The green version of
the ad will be in Green
Guide, Positively Green,
Eco Home, Vegan Life
and Veg World
magazines.
Outfits for Everyday Fun
Tiny Togs
Outfits for Everyday Fun
100% Organic Fabrics
Hypo Allergenic
Easy Care
Hidden Padded Knee Panels
www.tinytogs.com
The banner ad will
appear on
Ecology.com, esa.org
and eoearth.org
www.tinytogs.com

5. 100% Natural
Tinytog.com
$7.99
Tiny Togs Clothing
www.tinytogs.com
Keywords and paid
placement will
return higher
organic search
results for both
“Natural Baby
Products "and
“Organic Clothing”
Click
Through
Rates from
Paid Search
Ads and
Banner Ads
will be
measured for
ROI

6. Email Bursts will
deliver personalized
ads to the target
audience.

7. Measuring Elements
Retail sales
Landing page visits
Click through rates
Organic search results
Website sales
How did they get to the landing page?
How many visitors to the landing page made a purchase?
How many visited the landing page more than once ?
Was the right ad in the right place to reach the right customer?

8. Magazine Ads
Version A
Version B
25% Off
With This Coupon
Your First Purchase of
Tiny Togs
We will count how many mobile
coupons were scanned from the
magazine
Get your
Mobile
Coupon
Rate of sale without
coupon will compare to
rate of sale with coupon

9. www.tinytogs.com
Outfits for
Everyday Fun
Banner Ads
Simple A/B Testing will
determine a winner for future
web design
Version A
Version B
Follow Us
100% Organic Fabrics
Hypo Allergenic
Easy Care
Hidden Padded Knee Panels
Tiny Togs

10. Green Ads
Get your
Mobile
Coupon
Your First Purchase of
Tiny Togs
25% Off
With This Coupon
By Comparing Green
placement to Traditional
Target Marketing we may
determined the future for
additional lines of 100%
natural products

11. Social Media
Postings across all
Social Media outlets
with links to
coupons and online
only special pricing

12. Email Ads Variations in the subject line
can engage the target customer
to open and read the email,
clicking through to the landing
page
Email links are easily counted to
determined the most effective
ad

13. Consistent Cross Channel Messaging and
ongoing measurements will ensure you receive
return on your investment

14. Component 3 Phase 2
Marketing Strategy/Plan Measurement
References
Brandcenter, V. (n.d.). Anatomy of the Oreo Campaign. Retrieved from Slide
Share: http://www.slideshare.net/VCUbrandcenter/john-gibson-
oreomvh5d-1?related=1
Burnett, J. (2008). Core Concepts of Marketing.
Burns, S. (2013). SAP 3013 Digital Marketing Strategy. Digital At the Heart of
Business. Retrieved from
https://www.youtube.com/watch?v=hy93y4EuZMw
Russ Reid. (2010). Multi Channel Holiday Campaign for American Red Cross.
Search Engine Optimization. (2010). Retrieved from Google:
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&c
ad=rja&uact=8&ved=0CDYQFjAA&url=http%3A%2F%2Fwww.google.com%2
Fwebmasters%2Fdocs%2Fsearch-engine-optimization-starter-
guide.pdf&ei=eZ0_VISMIIqmyATJ4oHoDA&usg=AFQjCNEMj8KHxhxQz9cML
oMxMDiLdrAbJ