Use these marketing tools and ideas as you plan your budget for 2016!

1. 2016 STRATEGY,
MARKETING &
BUDGET REVIEW
By WW Hospitality Marketing
The Essential
Guide for Your

2. WW Hospitality Marketing is GF Management’s one-stop marketing shop, a full service agency focused on providing
integrated, multi-channel marketing solutions for your property. With over 40 years of combined sales and marketing
experience, the team at WW serves as an extension of your company's sales and marketing team. Our goal is to help you
achieve top line revenues and bottom line results.
To assist with your 2016 budgeting process, WW has compiled a reference document which outlines important holidays,
sporting events, GF programs, and a comprehensive marketing collateral checklist. We encourage you to take advantage of
this information as you develop your marketing plans for the coming year.
Sincerely,
Candice + The Team at WW
OVERVIEW
We thank you for a
successful year and look
forward to working with you
in 2016!

3. ABOUT WW’S SERVICES
You’ll find that other agencies are pigeonholed. Defining themselves as digital, social or
creative media based. At WW Hospitality Marketing the lines are blurred. Rather than
limiting ourselves to one element of marketing and directing you elsewhere for another
component of your campaign – we do it all.
We’re your one stop, marketing shop and we have the service list to prove it.
◦ Market Research
◦ Advertising Campaigns
◦ Print Ad Layout
◦ Billboard and Large Format Design
◦ Brochures
◦ Direct Mail
◦ Logo Design
◦ Annual Report Design
◦ Catalog Design
◦ Sales Kits
◦ Menu Design
◦ Newsletters
◦ Point of Purchase
◦ Poster Design
◦ Ticket Design
◦ Sales Sheets
◦ Stationary Design
◦ Trade Show Graphics
◦ Website Design
◦ Direct E-mail
◦ Online Advertising
◦ Website Banners
◦ SEO Content
◦ Website Creation/Management
◦ Radio Scripts
◦ On Hold Scripts
◦ Press Release Campaigns
◦ Media Relations
◦ Event Planning and Promotions
◦ Photography
◦ Media Planning
◦ Media Buying
◦ Media Placement
◦ Promotional Products
◦ Social Media Management
◦ Complete Printing Services
THIS IS JUST A SAMPLING OF WW’S CAPABILITIES.
CONTACT US FOR A FULL LIST OF SERVICES.

4. HOLIDAY
& SPORTS
CALENDAR
For your reference WW’s Holiday and Sports Calendar will be provided to you
through email prior to the commencement of GFU

5. Events, holidays and sporting events can be used
as opportunities to increase your occupancy,
generate higher food and beverage revenues, or
for fun public relations promotions. Consider
implementing drink specials such as mint juleps
for the Kentucky Derby or a simple bar menu
during NFL games.
For your consideration, we would recommend allocating
funds for an email blast, 2 posters, and at least 250
flyers for each event you’d like to participate in. Please
note that throughout the year, WW extends special
packages for key events too! WW also sends out
holiday, event and sports reminders to our email
contacts. Sign up for our email blasts today, if you
haven’t already, at www.wwhospitality.com.
Below are promotional ideas that can be
applied to all holidays and events.
Food and Beverage Holiday Ideas
Bounce Back Coupons for Restaurant
Special Menu Item/Discount
Order Add-On Special
Complimentary Item with Purchase
Host a Cooking Class
Host a Public Dinner/Party
Host a Chef’s Table
Manager’s Reception with Special Item
Hotel Holiday Ideas
Overnight Stay Packages
Special Event Booking Incentives
Offer Special Rates

6. GF STANDARD
OPERATING
PROCEDURES
The essential list of GF programs
that can be used to increase sales.

7. The following is a list of important GF Management
sales and marketing program that should be
implemented on property to increase your sales,
catering and food and beverage business. With the
proper marketing and promotion of these events, GF
properties have seen great success.
For implementation of these events, please coordinate
with your property’s Regional Vice President and
contact WW Hospitality for any additional support.
WW can also assist with negotiating advertising,
developing media plans, creating proformas and
producing promotional giveaways for any event.

8. GF PROGRAMS
1st Quarter
2nd-4th Quarter
Quarterly
February
March/April
May
June
June
July
November
December
December
January
Year Round
Year Round
Year Round
Year Round
Year Round
Year Round
Year Round
Year Round
Once Per Month
Once a Year
Once a Year
Opportunistic
Opportunistic
Opportunistic
Bridal Show*
Bridal Show*
Sales Blitz*
Valentine’s Day*
Easter*
Mother’s Day*
Enhancement Show
Father’s Day
Christmas in July
Thanksgiving*
Brunch with Santa
Holiday Cards
New Year’s*
Social Media
Trade shows
Sunday Brunch
Fun After Five*
Manager’s Reception
Catering/Wedding Menus*
Wedding Room Block*
Promotional Products
Press Release*
Familiarization Tour*
Key Account Appreciation Event*
Cupcakes and Tea
Cooking Classes/Chef’s Table
Wine Dinners
*Mandatory GF Item

10. MARKETING
COLLATERAL
CHECKLIST
For your reference, WW’s
Marketing Collateral Check-List
will be provided to you through
email prior to the
commencement of GFU.
If you require pricing, please contact
WW with a list of desired items
including quantities. Please keep in
mind that WW can work within any
budget, so if you want a service but
you are unsure what you can afford,
let us know, we can discuss all of
your options.
WW can assist with all of your
collateral needs. Don’t see an item
you need listed? Contact us today, at
215-972-2744.

11. Rack Card
Rack Brochure

12. Business Card Trip Advisor Card

13. Restaurant Menu Drink Menu

14. Did you know that we even have web services? We can help you with:
Responsive Website Design - an approach to web design aimed at crafting sites to provide an optimal viewing and
interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide
range of devices (from desktop computer monitors to mobile phones).
Vanity Website - a site designed by us, separate from a branded website. One that exemplifies the service and
experience your customers can expect at your hotel or venue.
Vanity Domain - a domain that is shortened or abbreviated to allow customers to remember your website. On your
marketing collateral you want a website that is short and sweet and most importantly can be remembered.
Website Hosting and Maintenance - Annual hosting and maintenance with us includes the hosting of your site on a
secure and reliable server, bi-annual web audits by our web team and updates to site content as you need them. If you
have an issue all you need to do is email web@wwhospitality.com!
Email Marketing - We also have an industry-leading set of tools to help your team execute even the most sophisticated
email programs. Built to handle the demands of automated, data-driven marketing, with toolsets for every role in your
organization — even your clients. The unique admin layer lets you easily manage everything from asset management to
roles and permissions. Managing a roster of clients has never been easier. Templated Emails | Bounce Back Design
Listserve and Website Integration | Analytics | Responsive Email Design | Automated Emails
WEB SERVICES

15. Responsive Design for Websites and Email

16. LET WW HELP YOU
BUDGET IN 2016
Keep an eye out, we’ll be sending you
additional budgeting information
in the mail and through email.
Can’t wait?
Contact WW today!

17. Don’t forget to order your NFL promo package!

18. CONTACT WW
JENNIFER NORTON
Creative Director & Operations Manager
Email: jen@wwhospitality.com
Office: 215.972.2742
Fax: 215.972.2748
SLONE PORTNER
Client Relations & Account Manager
Email: slone@wwhospitality.com
Office: 215.972.2744
Fax: 215.972.2748
Whatever your marketing needs,
we’re here for you.
8 Penn Center, Suite 402
1628 JFK Blvd.
Philadelphia, PA 19103
www.wwhospitality.com