How to utilize social media when planning events

1. Social Media For Event Planning

2. Event Planning
• When working in Public Relations, event planning is a crucial part of
your job, in order to get consumers interested in your company. It is
social marketing for events. Events are important and out-compete
regular ads, because events encourage face-to-face interaction that
get people excited about your company including, and allow you to
make connections with new vendors, costumers and sponsors. Press
conferences are also very important for things such as crisis
management, as people would most likely rather hear your claim in-
person rather than a simple press release alone. It is important to
know that the benefit gained from these types of events are only as
successful as how you advertised them.

3. Social Media
Social media is internet-based communication, used for both personal
and professional purposes, in which information is published with the
intent to be shared with other users. So we can see how social media
would be assistive when advertising events.

4. • Remember that social media is Augment to your event
planning skills, but not the core of it. Event planning still
requires organization and time, but when it comes to
marketing your event; social media is key in aiding event
awareness. According to Clay Shirky in Cognitive Surplus,
“Our social media tools aren’t an alternative to real life,
they’re a part of it. In particular they are increasingly the
coordinating tools for events in the real world.”

5. Connecting
• When we network the most important asset we get is access to one
another. As the event planner you can use social media to connect
with potential speakers for your event. You can find them based off of
specifics like jobs, gender, age, education and more qualities that you
are looking for in a speaker so that they might be most reputable for
your message. You can connect with them, and share content like
event description, pictures of location, and what type of audience
you’d like them to be speaking to.
• Finding one person using social media might be easy but how can we
find a group of people? It is most important to connect to your
audience, because with out them your message doesn’t spread.

6. Diffusion of Innovation
• Diffusion is the process by which an innovation is communicated
through certain channels over time among the members of a social
system. Diffusion is a special type of communication concerned with
the spread of messages that are perceived as new ideas.
https://www.youtube.com/watch?v=nFsbkub7Vuc Check out this
video to better understand.
• With social media the diffusion process speeds up profusely and word
of mouth becomes world of mouth.

7. Diffusion of Innovation With Event Planning
• When we post about an event via social media
• Our Innovators- might be our employees that we know are going to be attending
the event or friends that would likely share the post about your event.
• Early adopters- The friends of Employees that have been exposed to the event by
the innovators.
• Early majority- Early adopters would then share information that would be
diffused to a majority.
• Late Majority- It is important to continue to post about your event up until the
minute it happens to ensure that even part of the late majority can get on board
• Audience- your audience is made of up of one of these people so it is important
to use social media to spread your message as rapidly as you can.

8. I missed the train exhibition?
The laggers- Are
the ones that
missed the event
but would have
come if they had
known.

9. Word of Mouth Goes World of Mouth
• Social media helps eliminate
communication barriers because users can
share your post verbatim from the source
itself, and since it is in a digital format, it is
less likely to be misunderstood or diluted
over time. So your attendees won’t get the
date or the time mixed up when relaying
event details to other people.

10. Reach
• Reach refers to the total number of people exposed to a medium
during a given period.
• Facebook has 1.23 Billion monthly active users
• Instagram has 500 million monthly active users
• Twitter has 310 million monthly active users

11. Accessibility
• With social media a number of
users have access to what you
post. You can also have access
to them via location.

12. Location
• Digital networks allow a
location of the event to be
accessible at the touch of
the readers finger,
• And allows you to reach
local audiences in order to
appeal to the right
• On hootsuite you can add a
location to stream
hashtags in a specific area.

13. Cost
• Social media utilization when
advertising events is
significantly less expensive. You
can create events on Facebook,
post pictures on Instagram
pertaining to your event and
tweet about your event all for
free.

14. Targeting the Right Audience
• You can choose a narrow or
broad audience, depending on if
you are looking for quality or
quantity. An audience that's
more narrowly defined might be
better if you want a specific
people at your event, however a
more broad audience might be
better for raising awareness of
your event.

15. Creating Audience Awareness
• Awareness is created by using all available channels at one’s disposal
like news media and even new media like the internet. By using
Facebook, Twitter, Instagram, Websites, and Blogging all together you
event attendance will certainly be maximized.

16. Post Often About Your Event
• Reiterate your event
as often as possible
up until the minute it
starts to ensure that
no one forgets or that
you did not miss
anyone in your
potential reach.

17. Practicality of Social Media for Event Planning
• Social media platforms give you trackable results about how many
people your message is reaching.

18. Connecting
• With a public group guests can see who is going and after the event
connect with people or sponsors they may have met at the event.

19. Facebook
• Once you have your fan page and likes from fans, you can create a
Facebook event, invite all your fans and encourage them to invite
their networks of friends and family. Use status updates to announce
details that will help generate excitement about the upcoming event.
Get people involved on your Facebook wall by constantly posting
about your event and asking and answering questions about the
event.

23. Blogging
• Blogging is an important platform that you can use to provide in-
depth information about your event like press releases, what the
event is for, (i.e Cancer Research foundation) and how the guest can
help if they attend.

24. Instagram
• On Instagram you
can post pictures
with a microblog of
information to
continue the growth
of your event. This is
a Instagram post for
a graduation event
that capital city was
holding in May.

25. Twitter
• Twitter is microblogging
where you can
constantly share
information about your
event in 140 characters
up until the minute it
starts.

26. Hootsuite
• The Hootlet gives social context
to your searches, allowing you to
see relevant tweets when you’re
searching the web. You can use
the Hootlet to quickly share
things from the web to multiple
networks. Another key feature
of the Hootlet is its ability to let
you schedule messages to be
posted at a later time. The third
and most unique feature of the
Hootlet is that it simplifies social
sharing by providing context for
your searches.

27. Hootsuite
• HootSuite’s own shorteners, ow.ly or htly, allow you to track how
many people click on your links, and give you analytics. ht.ly includes
a social bar that can be useful in amplifying your message by making
it easy to retweet, submit the link to other social sites, and search
Twitter. Ow.ly is a more light-weight option, giving you the basics of
shortened, trackable links.

28. Getting Attendees More Engaged During the Event
The HootFeed on Hootsuite
allows you to display a search
stream of keywords or hashtags
in real time. It is useful for if
you want to showcase Tweets
on the main stage, or have
them on LCD screens scattered
throughout your event. And
provides additional features
like adding a profanity filter so
that inappropriate tweets do
not show up on your screen.

29. Start using social media or you’re going to
be a lagger!