Jennifer Schaus presents to NCMA - National Contract Management Association about the use of social media in the Federal Government. More info: JSchaus@JenniferSchaus.com or + 1 - 2 0 2 - 3 6 5 - 0 5 8

1. The Impact of Social Media
&
The US Federal Government
April 18, 2012

2. Jennifer Schaus & Associates
Washington, DC – Rome, Italy
Background:
Over 15 Years US FED GOV Sales / Marketing / BD / Procurement Experience
Dun & Bradstreet – FED GOV Division
Physical Security Sales & GSA Scheds
GSA Sched – Sales / Marketing / BD / Lobbying / Social Media
Clients: Small, Mid-Size, Large, Fortune 500
Products & Services
Domestic & International
B2G Networking – 3rd
Thursdays @ The Kennedy Center

3. Social Media
WHAT: Allows real-time connection & interaction. Sharing info, content, text, video,
audio, photo. Intersection of technology & content.
WHEN: 24 / 7
WHO: Anyone. All people. Consumers, Business, Government, etc
WHERE: Worldwide
HOW: Mobile or Internet Access
WHY: Phenomenon – Contagious – Instant gratification – Act & React = Interact
Social Media has created a human reliance, expectation and addiction on
technology to deliver information instantaneously.

4. Forms of Social Media:
Blogs
Wikis
Facebook
Twitter
Google+
LinkedIn
YouTube
Gov 2.0

5. Advantages:
Increased Communication
More Informed
Expedite Info Sharing
Real Time
Disadvantages:
Privacy
Data Risks
Acceptable Use
Mis-information
Accidents: Anthony Weiner

6. Social Media Background:
e-GOV Act Dec 17 2002
Purpose:
Improve Management & promote e-gov services by establishing CIO (Chief
Information Officer) within OMB (Office of Management & Budget)
Establish a framework of measures to improve citizen access to government
information and services

7. Other Impacts & Results from Social Media
SME’s (Subject Matter Experts) on Social Media
Example: Georgetown University Certification Program,
“Social Media for Government”
Class on how to create, manage social media campaigns for government agencies
Intended Audience: Public Affairs to CIO

8. Sectors of Social Media
G 2 C = Government to Citizen
C 2 G = Citizen to Government
C 2 C v G = Citizen to Citizen versus Government
G 2 B = Government to Business / Contractor
B 2 G = Business / Contractor to Government
G 2 G = Government to Government
- Internal within the Agency
- External to other Agency
- External to other Government

9. C 2 C v G
Citizen to Citizen versus Government
Examples:
Citizen uprising over autocratic ruling inTunisia, Egypt, Libya, Syria, Yemen, Bahrain
USA – Occupy Wall Street & other protest
Facebook: Schedule Protest
Twitter: Organize Protest
YouTube: Market & Tell Story to outside world

10. G 2 C = Government To Citizen
Improve quality of services & call for greater citizen engagement / involvement
Examples:
2009 – CDC & Swine Flu
2010 – EPA & Gulf Of Mexico Oil Spill
2011 – FEMA & Hurricane Irene
Clinical Trials & Social Media
- Increase Speed and Lowered Costs
- Greater Patient Access & Engagement
- Availability of Control Patients
NIH Clinical Trials & the use of YouTube
- Educate Citizens
- Volunteer & Healthcare Hashtag Stories

11. G 2 C Continued
Intel Agency Examples:
CIA – Visible Technologies – crawls data for key words
Similar to Cold War Russia – newspapers
FBI & DHS – mining social media sites for key words
Same Objective – catch the bad guys
New Technology – social media = the new form of communication
* CONCERNS: Privacy to Citizens

12. C 2 G = Citizen to Government
Gov 2.0
Allows interaction for citizens to contact government
Examples:
Open 311- DC & San Francisco
Report Traffic light outage, potholes, etc.
National Weather Service: #wxreport

13. G 2 C Continued
President/White House to Citizens
Call for “Greater Transparency”
YouTube Channel
“West Wing Week”
Twitter
Town Halls – Obama July 2011
Reactions to State of Union
Facebook
Photo of the Day & videos

14. G 2 G – Government To Government
Allows agencies to communicate within the agency – sharing initiatives and
soliciting feedback, etc. – as well as communicate with other agencies.
Internal:
NASA Spacebook – conversation w/in agency
DoD – Real Warriors Campaign for PTSD
External:
Fed Space
White House – SAVE – “Suggestion Box” for Fed Gov employees on how to save
money within the govt.

15. B 2 G = Business to Government
Can include contractors and can include contractors communicating with other
contractors for obtaining government business.
TFCN – The Federal Contractor Network
GovLoop
LinkedIn – Various groups
Twitter
GovWin – Gov RFP opps and on-line teaming

16. G 2 B = Government to Business
Can evaluate contractors
Can contact businesses for registrations or RFI / Sources Sought
Example:
SBA – Portal for Small Business Learning Center
Increase interest in Government Contracting

17. FED GOV SOCIAL MEDIA
Of Note Rankings:
Tumblr – GSA 1st
(social, blogging)
Facebook – Most Popular – Marines 2+ Million
Twitter – Most Popular – NASA
Pintrist – Army – DIY & Décor
Flickr – LOC
Google + = NASA

18. Social Media Conclusions:
Not Static
Always Changing
Race for Speed
Info becomes obsolete quicker
Most agencies embracing & using
Intersection of Public Affairs (content) & CIO (technology)
Here to stay & will evolve

19. THANK YOU
Jennifer Schaus
Jennifer Schaus & Associates
Washington, DC – Rome Italy
http://www.JenniferSchaus.com
B2G SERVICES:
GSA Schedules
Fed Gov Sales / Marketing / BD / Lobbying
State Gov Sales / Marketing / BD / Lobbying
Other B2G Consulting Services as needed
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