1. Creativity
Tends to be used in combination with
one of the other topics!

2. Creativity
• It is important not to assume one answer to any
question! Rather than ask yourself the question,
• ‘How have I become more creative?’, ask
yourself,
• ‘Have I become more creative?’.
• If you answer the second question, then you will
evaluate your progress much more thoroughly
rather than just describe what you have done.

3. Creativity
• Think about the pros and cons of the technology,
software, research (esp into conventions) and
planning you did
• Perhaps your options (creativity) have sometimes
been limited by these things (imovie, cameras,
equipment, lack of knowledge)
• Or perhaps your options were broadened,
developed, emphasised by these things
• How could changes to these things be improved
to make you even more creativity?

4. Creativity
• What do we mean by creativity anyway?
• Is it being
– Original?
– Different?
– Cleverer?
• What does creativity mean to you? (Think, Pair,
Share) – imagination, personal touch, taking risk,
thinking outside the box, original ideas,
influenced by something, experimenting,
accidents????, being weird like Daisy!

5. Creativity – Serious Definitions
A process needed for problem solving...not a special gift enjoyed
by a few but a common ability possessed by most people" (Jones
1993)
"The making of the new and the re arranging of the old" (Bentley
1997)
"Creativity results from the interaction of a system composed of
three elements: a culture that contains symbolic rules, a person
who brings novelty into the symbolic domain, and a field of
experts who recognise and validate the innovation."
(Csikszentmihalyi 1996)
"There is no absolute judgement [on creativity] All judgements
are comparisons of one thing with another." (Donald Larning)

6. Creativity - Influences
• Think about where your ideas come from? It is
likely to be a combination of influences and some
original thinking.
• Think first about influences – Make a list
– Identify specific real world media text, media products
and other students work
– Are there things outside of ‘media’ that have
influenced you?
• List specific aspects of your production that have
been influenced by these external influences

7. Creativity – Influences
• How did your audience influence you? Give
specific examples
• How did other member of your team or other
members of the class influence you? Give
specific examples
• How did your teachers influence your work?
Give specific examples

8. Creativity and You
• Now think about what has been original in your
work? Did working alone help or hinder this?
• Is originality still possible? What does Post
Modernism have to say about this? Are you able to
be original when you are required to do certain
things for OCR
• Have you developed your own personal
themes/style/aesthetic in the last two years
• Identify specific aspects of your productions that
you could talk about to illustrate these points

9. Evaluation of Creativity
• How has what you have done encouraged and
developed your creativity over the last two
years? – Technology, research, planning,
conventions
• Are you more creative now? How or why not?
• What impact has creativity had on your work?
• Is creativity important?

10. Preparing for the exam
• Consider how the elements below have helped
or hindered creativity. Give specific examples.
You need to write about AT LEAST 3 productions
Production Research/Planning Digital Tech Post Production Real Media
conventions