Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up

876 Aufrufe

Veröffentlicht am

Accompanying video presentation: https://youtu.be/nE4MZpG6mGk

Karen and Kiersten from Shopify's Point of Sale team share their thoughts on planning, executing, and running a pop-up at ShopLaunch, a bi-weekly event helping entrepreneurs and small business owners succeed. You can join the ShopLauch meetup at meetup.com/shoplaunch and the Facebook group at facebook.com/groups/ShopLaunch.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up

  1. 1. PLANNING, EXECUTING & RUNNING A POP UP
  2. 2. WHY SHOULD YOU RUN A POP-UP?
  3. 3. HOW TO PREPARE FOR A POP-UP
  4. 4. WHY SHOULD YOU OPEN A POP-UP SHOP?
  5. 5. WHY SHOULD YOU OPEN A POP-UP SHOP? Establish the Experience of your Brand
  6. 6. WHY SHOULD YOU OPEN A POP-UP SHOP? $50 BILLION: Annual pop-up shop sales in the U.S.
  7. 7. WHY SHOULD YOU OPEN A POP-UP SHOP? $100,000: Approx. cost of opening a new brick-and-mortar store
  8. 8. WHY SHOULD YOU OPEN A POP-UP SHOP? LOCATION, LOCATION, LOCATION: Sell anywhere without breaking the bank
  9. 9. WHY SHOULD YOU OPEN A POP-UP SHOP? 60%: Customers buy 60% more when shopping in person than online
  10. 10. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
  11. 11. ✓ Decide On A Venue OR Con, Tradeshow, Craftfair HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
  12. 12. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Consider Front & Back Of House
  13. 13. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Plan For Transport & Loading Of Products
  14. 14. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Create A Marketing Plan
  15. 15. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Create A Social Schedule
  16. 16. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide What Products You Are Selling
  17. 17. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design The Space
  18. 18. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Plan The Layout & Flow Of Customers
  19. 19. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Plan For Merchandising Your Products
  20. 20. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Ensure Products Are Secure
  21. 21. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience
  22. 22. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience * Make It Easy For Customers To Shop
  23. 23. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience * Plan The Checkout
  24. 24. COORDINATE THE LOGISTICS
  25. 25. COORDINATE THE LOGISTICS ✓ Decide On Pop-up Policies (returns etc.)
  26. 26. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout
  27. 27. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Have Cash Floats / Plan For Cash Drops
  28. 28. COORDINATE THE LOGISTICS ✓ Consider The Customer Experience * Source Appropriate Size Shopping Bags
  29. 29. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Make Sure to Have Proper Supplies
  30. 30. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Acquire POS Hardware
  31. 31. COORDINATE THE LOGISTICS ✓ Plan For Proper Signage
  32. 32. COORDINATE THE LOGISTICS ✓ Staff:
  33. 33. COORDINATE THE LOGISTICS ✓ Staff: * Decide Who Will Be Working
  34. 34. COORDINATE THE LOGISTICS ✓ Staff: * Plan For Breaks
  35. 35. COORDINATE THE LOGISTICS ✓ Staff: * Train (POS App, Store Policies)
  36. 36. COORDINATE THE LOGISTICS ✓ Strong Wifi Connection
  37. 37. COORDINATE THE LOGISTICS ✓ Make Sure You Can Power Your POS Hardware
  38. 38. THANK YOU :)

×