1. RACHELLE JACKSON | JENNA BIVONE | DEMETRI WILLIAMS
GENERAL ASSEMBLY | UXDI PROJECT 3
2. VIEWER PROFILE
60% Male | Median Age: 24
Multi-screen viewers who tend to watch
the shows live (92% among 18-34)
Original and Acquired Animated and
Live-Action Series for Young Adults.
OFFERING
TOP SYNDICATED SHOWS
TOP ORIGINAL SHOWS
2
3. THE PROBLEM
Cartoon Network’s Adult Swim app currently lets users watch any of
their historic programming and, if they’re cable customers, keep up
with the latest episodes of their favorite shows.
Adult Swim wants to get away from an ad-based business model
and re-engineer their app to allow cord-cutters (users without a
cable account) to access all their content, ad-free, via a premium
service. They also want to help users new to their programming
discover new shows and share clips with their social networks.
4. COMPETITIVE ANALYSIS
*Source: App Annie (Ratings from Oct - Dec 2015) | NA = Not Available
4
BEST PRACTICES
‣ Supported on Multiple Devices
‣ Ability to Preview Content
‣ Special Feature Offerings
8. USER SURVEY
8
KEY TAKEAWAY
n=29
• Top Feature Preferences Included:
‣ Multiple Devices
‣ Search Function
‣ Downloads
‣ Personalized Content
‣ Games and Activities
9. USER INTERVIEWS
9
PERSONAS
STREAMING
‣ Netflix
‣ Hulu
‣ Amazon Prime
‣ YouTube Red
DEVICES
‣ Phone
‣ Tablet
‣ PS4 | Wii
‣ AppleTV
‣ Chromecast
‣ Roku
SOCIAL MEDIA
‣ Facebook
‣ Snapchat
‣ Instagram
‣ Twitter
High Quality
Streaming is
Expected
Multiple
Devices are
Required
Social
Sharing is
Minimal
Roy Martens
un Project
10. TYLER
10
Free games…
I’d get it for the games.
Hi, I’m Tyler. I love to game and watch
[adult swim]. I enjoy sports, music,
hanging out with friends, and streaming
stuff. I currently don’t have cable so I
search everywhere for free content.
I want to make
my own experience.
OPPORTUNITIES
‣ Access to new episodes and
exclusive content
‣ Share button
‣ Home screen customizationCr
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NEEDS
‣ Way to stream new shows
and share funny content
‣ Customizable features
‣ Access to games in the app
PAIN POINTS
‣ Annoying ads
‣ Boring apps without games
‣ Leaving the app to do things
AVID GAMER
MALE | MID 20’S
11. BRUCE
11
I used to watch a lot but I
don’t like the new shows.
Will there be content
I can’t get anywhere else?
OPPORTUNITIES
‣ Easy cancellation
‣ Premium ad-free content
‣ Older shows and new content
to give feedback on
‣ Access on multiple devices
‣ Downloadable content
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NEEDS
‣ Way to stream [as] content
‣ Full library of shows
‣ Use on multiple devices
PAIN POINTS
‣ Lack of content and features
‣ Current programming
‣ Intrusive Ads
‣ Cancelation process
FORMER FAN
MALE | MID 30’S
Hi, I’m Bruce. I used to watch a lot of
adult swim and be an avid gamer. I
spend my time working, being with
friends and family, reading, and watching
videos. I currently don’t have cable so I
use streaming services to watch TV
shows and movies.
12. 12
[ADULT SWIM] ACCESS
THE SOLUTION
CUSTOMIZATION
Personalized Selection of Shows & Features
EXCLUSIVE CONTENT
New Content Only Available In The App
GAMES
Gaming Account Access & Tracking
‣ Skins & Widgets
‣ Full Show Library
‣ Voting on Content
‣ Sharing of Content
“What are Bumps?”
16. WIREFRAMES
16
Access all of your favorite
Adult Swim shows and games
anytime, anywhere
See it in action
ALREADY HAVE ACCESS? SIGN IN NOT CONVINCED?
SETTINGS
18. USER TESTING
18
ITERATIONS
FIRST ITERATION (5 USERS)
‣ Changed Name
‣ Removed Video from Onboarding
‣ Changed Color of Icons on Plan Features
Page to encourage awareness
‣ Added Notifications on Home, Widget, and
Show Pages to demo customization features
‣ Added Long tap Interaction on Show Page
Image (for adding content to home screen)
‣ Added Settings Icon to Header
SECOND ITERATION (6 USERS)
‣ Added Box around Intro Demo Prompt and
Changed Font Color to make instructions
clearer
‣ Increased Font Size on Show Pages
‣ Add Pages to Home Screen Functionality
19. 19
ONBOARDING
PROGRESSIVE
[adult swim]
GOT IT!
ADD CONTENT TO
YOUR HOME SCREEN
BY CLICKING THIS ICON
[adult swim]
Psst! Want some Skins and
Widgets? Check it out.
GOT IT!
DAILY SCHEDULE
EXCLUSIVE UPDATES
LIVE SIMULCAST
GAME TRACKER
SOCIAL MEDIA
WATCHLIST
BUMPS
WIDGETS
What are you waiting for?
Click it and add a widget.
GOT IT!
SPACE GHOST
SEASON 1
SEASON 2
SEASON 3
SEASON 4
SEASON 5
SEASON 6
SEASON 7
SPACE GHOST COAST TO COAST
Knock! Knock!
Long tap image to add this
show to your home screen.
GOT IT!
20. 20
EXCLUSIVES
VOTING FEATURE
[adult swim] PILOTS
2:18 / 2:18
VOTE
OR
WATCH NEXT PILOT
[adult swim] PILOTS
VENTURE BROTHERS
FROM ANOTHER MOTHER
AQUA TEEN HUNGER FORCE
MEATWAD ON THE MOVE
SQUIDBILLIES
BATTLES IN THE BUSH
MR. PICKLES
MR. PICKLES’ PRIVATES
THE BRAK SHOW
BRAK BECOMES A BREAKDANCER
SUPERJAIL!
THE WARDEN’S WRATH
BLACK DYNAMITE
MIND EXPLOSION
PICK A PITCHED SHOW
WATCH IT FROM BEGINNING TO END
VOTE THUMBS UP OR TRASH IT
WATCH
AND
VOTE
PILOTS
GAMES
EVENTS
FEATURED
[adult swim] EXCLUSIVES
22. Wanting to watch his favorite
cartoon on NETFLIX for an
original [AS] show.
AQUA TEEN HUNGER FORCE!
Discovering its
NOT
AVAILABLE
Searches online
for
viewing options
Searches online
for
viewing options
Finds success in his
search
[ADULT SWIM]
Streaming
Finds success in his
search
[ADULT SWIM]
Streaming
21
BRUCE
USER JOURNEY FORMER FAN
MALE | MID 30’S
BRUCE
