2. Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results
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6. Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs Which country are you based in? (countries were aggregated into regions)
7. Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What is your primary role at your company? *Other Forrester roles includes: Chief Information Officer, Analyst Relations Professional, Market Research Professional, Management Consultant, Application Development & Program Management Professional, Advertising Agency, Enterprise Architecture Professional, and IT Infrastructure & Operations Professional
8. Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been reading X blog?” Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
9. Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
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11. Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs (multiple responses accepted) “ How do you consume the content on X Blog?”
12. Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs How would you rate the volume of content being published on X Blog?
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14. Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
15. Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
16. Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the top three types of content you would like to see more of on X Blog?”
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18. Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the form of content that you would most like to see more of on X Blog.”
