5th Massachusetts Green Career Conference Presentation: Green Autos

1. Greening the Auto
Industry: Hybrid
and Electric
Vehicles
Automotive Aftermarket Products Expo
2011AutomotAutomotive
ACDC 2013 www.fixhybrid.com

2. 
To make the conversation easy we will put
Hybrids, Plug-in Hybrids and Electric Cars
into one basket and call them EMVs
(Electric Motor Vehicles).
EMVs are here. It is
a Game Changer.
ACDC 2013 www.fixhybrid.com

3. Agenda
• Hybrid, Plug-in and Electric Vehicle (EMV) market
• Current service issues with EMV’s
• Needs and Wants for servicing EMV’s
• Training Required in servicing EMVs
• Future of Servicing EMV’s
• Bottom Line – Is there a future working on EMVs
ACDC 2013 www.fixhybrid.com

4. 
Craig Van Batenburg, CEO, ACDC:
Hybrid / EV Training Resources –
Worcester

George Sotiropoulos, Owner, Bravo
Auto Sales and Service, Inc. – Worcester

Nicholas Medeiros – Automotive
Instructor at Greater New Bedford
Vocational Technical – New Bedford
We are proud to represent the
Auto Repair Industry
ACDC 2013 www.fixhybrid.com

5. Where are we today?
• Nearly 3 million hybrid vehicles currently on the road
• Massachusetts ranks in the top 10 states
• 130,000 Plug-in cars in USA
• Hybrid owners likely to buy another hybrid or EV
• Highest population of hybrid owners are 45-54 years old
and make over $150k per year
ACDC 2013 www.fixhybrid.com

6. EMV Sales are UP
ACDC 2013 www.fixhybrid.com

7. Massachusetts makes up 2.15%
(6,437,193) of the total U.S. population
 2.76% of all hybrid sales occur in MA

2012
ACDC 2013 www.fixhybrid.com

8. 
With an increase in total hybrid sales of
34 percent year-over-year. 2012 vs. 2013
As of September 3, 2013
ACDC 2013 www.fixhybrid.com

9. • Fuel economy complaints
•
LRR Tires, poorly maintained, factory “fixes”
• HV Battery failures 7 – 10 years
•
Rebuilt and aftermarket options
• Cooling system issues
•
New cooling pumps for High Voltage parts
• Re Flash Computers in the EMV
•
Must Know Microsoft and Laptops
Current Hybrid Problems
ACDC 2013 www.fixhybrid.com

10. What does a New Technician need
to know to service EMVs?
• Safety
• Use of Hybrid Meters
• Use HV Safety Gloves
• High Voltage Systems
• Electric Motor Diagnosis
• If Hybrid/Plug-in...all the conventional car training
• Factory level Scan Tool use
• Information on the Internet
• Life Long Learning
ACDC 2013 www.fixhybrid.com

11. What does the Shop Owner need
to change to Service EMV’s?
•
Properly Trained Technicians
•
Dedicated bays to keep equipment near by
•
Specialized Equipment
•
HV Battery tester
•
Insulated table and tools
•
Dedicated A/C equipment
•
•
EV’s some PHEV need lift equipment for the HV
battery packs (400 -600 lbs)
PHEV - EV have a specialized Charging Station
ACDC 2013 www.fixhybrid.com

12. 





More Public Charging Stations
It is changing from wrenches to
laptops…Bravo needs tech trained in
Microsoft and high tech tools
Better Prepared Techs out of School
City and State Cars/ Trucks need to be
EMVs
ASE Testing will have Hybrid Test in 2015
Public Awareness of Shops / Techs
George’s Wish List
ACDC 2013 www.fixhybrid.com

13. Roadblocks to Service and Repair
• Supply of good reasonably priced parts
•
Lots of dealer only stuff right now
• Will see cars that are economically not
repairable
• HV battery failure coupled with a transmission issue =
$$$$$
• Aftermarket and OE is getting there with lower cost options
• Customers will not tolerate less than stellar
service
•
Dealerships and Independent Shops are now competing
ACDC 2013 www.fixhybrid.com

14. Certifications / Qualifications
•
Currently no one is certifying techs on EV’s or hybrids
•
ASE is developing a Hybrid Test for 2015
•
No hybrid-specific certification is available to date You will
see the word “qualified” used instead of certified.
•
ACDC has a Qualification process
•
Auto Career Development Center (ACDC) has created a
Qualified Shop List available on their web site
•
www.hybridshoplocator.com
ACDC 2013 www.fixhybrid.com

15. What the future holds
• EV’s
• Volt, Leaf, Tesla, More
• Charging station at your facility
• Advanced battery and motor technologies
• Fuel Cell technologies
• Advanced user interface
• Internet, iPhone, smart phone……
• Factory tools and information will be mandatory
• Knowing and being comfortable with hybrids will
make transition to EV’s easy
ACDC 2013 www.fixhybrid.com

16. • Students at Freshman level
are learning Electrical
Systems
• Hybrid Training Board is new
($10k)
What can a High School Do?
•
ACDC 2013 www.fixhybrid.com

17. • Need EMVs to study on
• Build / Update an EV
• Climate Change Education
Nicks Wish List
ACDC 2013 www.fixhybrid.com

18. Google Search for Post H.S.
ACDC 2013 www.fixhybrid.com

19. What was done in Iowa
ACDC 2013 www.fixhybrid.com

20. Independent EMV Shops
ACDC 2013 www.fixhybrid.com

21. Are Shops Making Money Servicing
EMV’s?
• 15 to 40% of overall car count
• Is the work profitable?
• Can be high $$$ amounts with a low margin, job pricing is
important
• Customers will price shop you with the dealer but will
generally lean toward the “little guy”
• You need to have a desire to experiment. You can spend a lot
of time on the first couple jobs.
• Great opportunities to stand out from competition since few
will become good at this type of work.
ACDC 2013 www.fixhybrid.com

22. The Diesel Story
ACDC 2013 www.fixhybrid.com

23. Discussion & Questions
ACDC 2013 www.fixhybrid.com

24. Come Visit us at the Booth or Outside at the EMVs
Thanks for Your Time
ACDC 2013 www.fixhybrid.com