Making a Digital and Social Media Marketing book launch
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Making a Digital and Social Media Marketing book is due to be launched on 17th November 2016 http://www.amazon.co.uk/Digital-Social-Media-Marketing-Results-Driven/dp/1138917915 Here are some highlights that make this book difference to any other text books in digital marketing on the market. 20 contributors from 6 countries, four editors and feedback from 14000 learners as part of the digital and social media marketing MOOC helped us to shape a unique insight into digital marketing. Video is here https://www.youtube.com/watch?v=RCkHz1x_Joc
![#passion4digital
This project has been funded with support from the European Commission. This
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Making a Digital and Social Media Marketing book launch
- 1. #passion4digital This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 6. #passion4digital External Environment Definition How is this book different?
- 7. #passion4digital • Industry-led • Research-informed • Digital business maturity model
- 9. #passion4digital • Industry-led • Research-informed • Digital business maturity model • Marketing first approach • Results-driven • Practical-turning knowledge into skills • 42 Cases from SMEs and Europe • Supported by a MOOC • Ethical challenges • An online active community
- 10. #passion4digital Meet the editors Aleksej Heinze Senior lecturer, University of Salford, UK Gordon Fletcher Acting Dean of School, University of Salford, UK Tahir Rashid Senior lecturer Digital marketing & strategy University of Salford, UK Ana Cruz Lecturer in Marketing, The University of Sheffield International Faculty, City College, Greece
- 12. #passion4digital External Environment Definition Who is this book for?
- 14. #passion4digital External Environment Definition How can this book help you?
- 15. #passion4digital • Student • Entrepreneur • Practitioner • SME • Educator
- 16. #passion4digital Content 1. Understanding Digital and Social Media Marketing Concepts 2. Identifying Business Needs 3. Understanding Your Buyer Persona 4. Digital and Social Media Marketing Strategy 5. Campaign Planning and Project Management 6. Developing an Effective Digital Presence 7. Search Engine Optimisation: Strategy implementation 8. Social Media 9. Content Marketing 10. Paid Advertising: Search, social and affiliate 11. Mobile Marketing 12. Measuring Brand Awareness, Campaign Evaluation and Web Analytics 13. Future Users, Content and Marketing
- 18. #passion4digital
- 19. #passion4digital
Hinweis der Redaktion
- Acknowledgements
- I would like to start by introducing myself My name is Ana Cruz and I am a multiple award winning marketer with over 15 years international experience in the field in a wide variety of markets an companies. Good afternoon and thank you for welcoming us in your beautiful city. It has been a great day with insightful and inspiring views on XXXXXX. To set the scene for my presentation I would like to start differently. We will start with a QIZZ. What A quiz? Well this is a qizz with a twist bare with me. I am going to show you an image and you are going to guess the brand. If you know the brand just raise your hand and xx will come to you an you can guess the brand. That simple. Ready? Angry birds Rovio three students from Helsinki university that won a mobile game development competition sponsored by Nokia . July 2015 downloaded 3 billion times. The company had buget to evelop only one game. 6 years later the game was launched Pokemon go 100 M downloads 1st month. Niantic The company was formed in 2010 as Niantic Labs, an internal startup within Google, before it was spun out of Google as an independent entity in October 2015. Niantic published Pokémon Go in most regions of the world in July 2016, ust shy of a month post-launch, Pokémon Go has reportedly been downloaded more than 100 million times with daily revenues exceeding $10 million
- Figure 1.4: The Digital Business Maturity Model
- https://www.youtube.com/watch?v=foQqfxazrzk