1.
Welcome
Company presentation by:-
Jemin George
1 st year MBA
Marian Academy of Management Studies, Kothamangalam

2.
Automobile Industry
• Derived from Autos (self) and Motivus (of motion).
Automotive (self-powered vehicle) – Elmer Sperry (SAE).
• A wide range of companies & organizations involved in the
design, development, manufacturing, marketing & selling of
motor vehicles.

3.
• 1769 – Nicolas Joseph Cugnot built the first steam powered
automobile capable of human transportation.
• 1807 – Francois Issac de Rivaz desined car with internal
combustion engine.
• 1886 – Karl Benz made petrol- or gasoline-powered
automobile.
• 1908 – Ford introduced Model T.
• 1913 – Henry Ford found assembly line.
• Toyota, GM, VW, Hyundai, Ford – top 5 companies.
• China, USA, Japan, Germany, India – top 5 countries. Model T
Motorwagen

4.
In India
• 1897 – First car ran on Indian road.
• 1952 – Appointed Tarrif Commission.
• 1986 – Started Delhi Auto Expo.
• 1991 – Liberalization of Indian economy.

5.
• Total production – 2,39,60,940 (2.85% growth).
Passenger vehicles (14%) – 34,13,859. (7.24% growth).
Commercial vehicles (3%) – 7,82,814. (11.51% growth).
Three wheelers (3%) – 9,33,950. (1.03% growth).
Two wheelers (80%) – 1,88,29,786. (3.01% growth).
• Total export – 36,41,212 (1.91% growth).
• Total output of US$ 58,909 million.
• Contributes 7.1% towards Indian GDP.
• Provides 8% employment in India.
• Attracted more than US$ 15 billion FDI from 2000-16.
• Tata, M&M, MSIL, Hero, Bajaj – Indian leaders.

6.
Maruti Suzuki India Limited
• Founded in 1981
• Headquarters – New Delhi, India
• Parent – Suzuki Motor Corporation
• Slogan – Way of Life
• Shareholders :-
Suzuki Motor Corporation – 56.2%
LIC – 6.50%
HDFC Asset Management Co. Ltd. – 1.33%
Abu Dhabi Investment Authority – 1.21%
• 12,900 employees
• More than 46% market share as of 2016.

7.
History
• 1970 – “Surya Ram Maruti Technical Services Pvt Ltd”
(MTSPL) started.
• 1971 – “Maruti Ltd” incorporated.
• 1977 – “Maruti Ltd” liquidated.
• 1981 – “Maruti Udyog Ltd” Formed as a JV b/w GOI and
Suzuki, Japan (74 : 26).
• License to import 40,000 cars in India.
• 1983 – Introduced Maruti 800.
• 1983 – Production started at Gurgaon plant.
• 1984 – Released Maruti Van.
• 1985 – Introduced Maruti Gypsy.
• 1986 – Introduced Maruti Alto.

8.
• 1987 – Started exporting to the west (Hungary – 498 units).
• 1988 – Capacity of Gurgaon plant increased to 1,00,000 units.
• 1989 – Released Maruti1000.
• 1991 – Started using 65% indigenous technology.
• 1992 – Suzuki increased its stake to 50%.
• 1993 – Launched Maruti Esteem.
• 1994 – Produced 10,00,000 th vehicle.
• 1998 – Introduced Zen-D first diesel car.
• 2000 – Initiated call center.
• 2001 – Launched “Maruti True Value”.

9.
• 2002 – Started “Maruti Insurance Distributor Services” and
“Maruti Insurance Brokers Ltd”.
• Suzuki increased its stake to 54.2%.
• “Maruti Udyog Ltd” listed in BSE and NSE.
• 2006 – Formed new JV “Maruti Suzuki Automobiles India”
• Introduced cars with BS3 standards.
• 2007 – Inauguration of Manesar plant.
• 2012 – (SPIL) “Suzuki Powertrain India Ltd” merged with
MS.
• 2013 – Suzuki increased its stake to 56.21%.
• 2014 – Sold 10 millionth vehicle in India.
• 2015 – Introduced NEXA Showrooms.

10.
Mission and Vision
• To became leader in the Indian automobile industry.
• To create customer’s delight and shareholder’s wealth.
• To became a pride of India.
• They believe in :-
Customer obsession
Fast, flexible and first mover
Innovation and creativity
Networking and partnership
Openness and learning
• 2 million sales by 2020.
• 4,000 sales outlets by 2020.

11.
Corporate Structure
• Chairman – Mr. RC Bhargava
• MD and CEO – Mr. Kenichi Ayukawa
• Joint MD – Mr. Toshiaki Hasuike
• Directors :-
Mr. Osamu Suzuki
Mr. Toshihiro Suzuki
Mr. Kazuhiko Ayabe
Mr. Shigetoshi Torii
Mr. Kinji Saito
• Independent Directors :-
Mr. Amal Ganguli
Mr. DS Brar
M/s. Pallavi Shroff
Mr. RP Singh
RC Bhargava
Ayukawa

12.
Scope of Operations
• Manufacturing of cars, engines, parts and after sale services.
• 1,820 Sales outlets across 1,471 cities.
• 3,145 service stations across 1,506 cities.
• 2 manufacturing facilities in India (Gurgaon, Manesar).
 Gurgaon – 300 acres, 3 plants, capacity of 6,50,000 cars
and 2,40,000 engines.
 Manesar – 600 acres, produces 8,00,000 cars.
• 14,50,000 units capacity per year.
• Plans a new 600 acre plant in Gujarat.
• Export to more than 125 countries.

13.
Products and Services
Alto 800 Alto K10 Wagon R
Celerio
Omni
SwiftEeco Swift DZire
Ertiga SX4 Ciaz Gypsy

14.
• Exclusively through NEXA :-
• Maruti Insurance
• Maruti Finance
• Maruti True Value
• N2N Fleet Management
• Maruti Accessories
• Maruti Driving School
S Cross Baleno Vitara Brezza

15.
Financial Standings
Data as of 2016 March :-
• Turnover – Rs. 65,262 cr.
• Net sales – Rs. 57,746 cr.
• Total income – Rs. 58,201 cr.
• Operating profit – Rs. 8,978 cr.
• Net profit – Rs. 4,571 cr.
• Total assets – Rs. 3,44,786 cr.
• Total equity – Rs. 1,66,181 cr.
• Listed in BSE and NSE.

16.
CSR Initiatives
• Water and Sanitation
• Education
• Up gradation of Government Vocational and Training
Institutes.
• Skill Enhancement in Automobile Trade.
• Driving training through Maruti Driving Schools.
• Road Safety Education.

17.
Awards and Recognitions
• 2016 – Car Manufacturer of the Year.
Premium Car of the Year and Viewer’s Choice of the Year
Awards to Baleno by CNBC TV 18.
• 2016 – Car Manufacturer of the Year and Hall of the Fame
Awards by NDTV.
• 2016 – CSR Award for Driving Safety by Autocar India
Awards.
• 2016- Golden Peacock Award for CSR.
• 2014 – India’s Fourth Most Admired Company by Fortune.
• 2016 – Became second largest car exporter of India.

18.
• Top selling cars in India for September 2016 :-
1) Maruti Suzuki Alto : 27,750 units
2) Maruti Suzuki Swift Dzire : 18,961 units
3) Maruti Suzuki Swift : 16,746 units
4) Maruti Suzuki Wagon R : 16,645 units
5) Hyundai Grand i10 : 12,212 units
6) Maruti Suzuki Baleno : 10,623 units
7) Renault Kwid : 10,558 units
8) Hyundai Elite i20 : 10,254 units
9) Maruti Suzuki Vitara Brezza : 9,375 units
10) Hyundai Creta : 8,835 units

19.
Controversies

20.
Questions…?

21.
Thank you…
Have a nice day…