Social Media continues to become a crucial part of anyone's communication and marketing strategies. This slide feature important stats for anyone doing online marketing, seo and advertising in general through social media

1. Image design by: Laganson Graphics
21 Social Media
Marketing Statistics
You Need to Know
in 2018

2.  Online adults aged 18-34 are most likely follow a brand via social networking (95%).
Following a Brand Via
Socia Media

3. Good Social Media Experience
 71% of consumers who have had a good social media
service experience with a brand are likely to recommend
it to others.

4. Best Time to Post on Facebook
 The best time to post on Facebook is 3:00 p.m. on Wednesday. Other
optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and
1:00–4:00 p.m. on Thursdays and Fridays.

5. Customer Response Via Twitter
 78% of people who complain to
a brand via Twitter expect a
response within an hour.

6. Young Instagram User
 90% of Instagram users are
younger than 35 (Source:
ScienceDaily) Instagram has
become the social media
network for targeting
millennials.

7. Facebook Videos Increasing Views
 There were over 4.4 million videos
uploaded directly to Facebook in
February 2016, generating over 199
billion views.

8. Consumer online and
offline purchases
 In 2015 Facebook influenced 52
per cent of consumers’ online and
offline purchases, up from 36 per
cent in 2014.

9. Following Brands’
Social Media Profile
 96% of the people that discuss
brands online do not follow those
brands’ owned profiles. (Source:
Brandwatch) Companies need to go
beyond their own channels and
monitor those unbranded
conversations to gain valuable
insights and manage brand health.

10. Facebook Pages to
Connect with Customers
 There are now more than 50 million
small businesses using Facebook
Pages to connect with their customers
(Source: Facebook). 4 million of those
businesses pay for social media
advertising on Facebook. (

11. Visual Content Shared
on Social Media
 Visual content is more than
40 times more likely to get
shared on social media than
other types of content.
(Source: HubSpot) Flying
Point Digital has a great
post on how to create an
innovative content strategy
on social media.

12. Source: dreamgrow.com
 Link to the post : https://www.dreamgrow.com/21-
social-media-marketing-statistics/
 About Dream Grow: Dreamgrow.com is a source of
social media and content marketing information. We
deliver actionable content that you can apply right
now. The contains our knowledge about all things
related to social media and content marketing.

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