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E M P O W E R I N G T H E R U R A L W O M E N W I T H O P P O R T U N I T I E S

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Peak into the Rural Industry
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32%
Children
Suffer from
Under
Weight
68.8%
Of the Indian Population
live in Rural Areas
13%Is the Rural GDP
Contribution
26%
Of the Rural India is
poor. Out of which
most of them are
Casual Labors3/4th
Live with a monthly
income less than 5000
54/1000
Infant
Mortality
Rate

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Rural India has got potential !
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51.14 %
Of the rural
population are
manual casual
labors
The Lack of employment
opportunities, have made the
rural India live in poverty.
Poverty has further made
healthcare inaccessible for the
rural people
Most of the Rural
Women & men are
unemployed because
of lack of
opportunities
Empowering SHGs
with opportunities can
further help rural
people – Live a quality
life | Help our country
try and achieve better
GDP growth
51.14% Manual casual
labors amount to 9.16
crore. Out of which
most of them do not
have opportunities to
work and earn daily
wage
32%
Children
Suffer from
Under
Weight
48%
Rural
population
is Female
Rural Pain Points How can CSR help?
35.8%
FLFPR

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Gramny’s Strategy
Gramny focuses on
connecting the rural
SHGs with Opportunities
Rural SHGs comprise
of 66.88% of the total
SHGs in India
Each SHG connect
with an average of
20-30 rural members
Recent research by
Orissa govt. says 7/10
SHGs fail because of
failing to produce
opportunities for the
members
Gramny Focuses on bridging this
gap by providing SHGs with enough
opportunities that help them stay
above the poverty line
Gramny lays its focus on
empowering the SHGs to
post their items on the
Gramny app and maintain
their own Virtual store.
With an access to several
corporates & mid-sized
companies. The
opportunities only get
better!

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What is Gramny all about?
Corporate
Cost effective
products
Personalized
offerings
Offer CSR to
SHG
Feel good
factor with
personalized
packing
SHGs
Create
opportunities
for rural
people
Create
products &
gain Business
Add products
& maintain
virtual shop @
Gramny
Improve skills
and get
certified
Health
Insurance
coverage for
members on
registration
Validates the user
Provides learning
through its built-in
learning
management tool
Custom packaging
with feel good
elements
Manages payment
& Business to the
SHGs
EMPOWERING THE RURAL WOMEN SELF HELP GROUPS WITH OPPORTUNITIES

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How does Gramny Help?
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Get loads of
market information
through user data
Buy from SHGs
through Gramny
Participate in CSR
Gain access to a
whole lot of rural
produce at a single
click
Corporates can now:
Get rewarded from
corporates for great
products delivered
Get recurring business
from corporates &
other mid-sized
companies
Gain access to
healthcare services
such as insurance as a
part of corporate CSR
Sell their produce
eliminating middle
men
Get empowered &
certified with
information through an
effective learning
system built within
SHGs can now:
EMPOWERING THE RURAL WOMEN SELF HELP GROUPS WITH OPPORTUNITIES

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How does Gramny work?
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Rural
Women
Join hands
& become a
part of SHG
They post
their product
“Hand Made
Towels” in
Gramny
Gramny
Approves the
product listing
on their
application
A corporate
logs in to
Gramny views
the product &
purchases the
product
Gramny
receives the
payment &
passes the
payment to
the SHG
A Gramnian
further packs
the shipment
with beautiful
words on the
package.
The items get
delivered to the
corporate
“SHG gets health insurance covered
with its registration on Gramny”
Admin control & product genuinity
confirmed before posting.
Beautiful packaging ensures “smile” in
every purchase!

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“Smile” with every package delivered

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TECHNICAL ARCHITECTURE
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Hackathon Progress

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References
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• NSSO – National Sample Survey Organization
• Journal for Decision Makers – SAGE Publications
• “A Woman shaped gap in the Indian Workforce” – The Hindu
• Open data from MOSPI – Ministry of Statistics & Programme Implementation
• Tamil Nadu Corporation for Development of Women

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WE
CONVERSE TO INITIATE
CONNECT TO COLLABORATE
INNOVATE TO FUTURIZE
By Team – Next
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EMPOWERING THE RURAL PEOPLE WITH OPPORTUNITIES

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T R A N S C E N D T H E D I G I TA L H O R I Z O N
APPENDIX (A) – Self Help Group -
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T R A N S C E N D T H E D I G I TA L H O R I Z O N
APPENDIX (A) – Corporate -
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T R A N S C E N D T H E D I G I TA L H O R I Z O N
APPENDIX (A) – Gramny Admin -
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