2017 MACE Annual Conference presentation from Bruce Nustad of the Minnesota Retail Association. Before we talk about increasing return on investment let's first discuss all aspects of effectively measuring it from a members perspective. This presentation will include practical measurement tools to use for different chamber disciplines.

1. MEASURING &
COMMUNICATING
Return On Investment

3. What do you hope
to get out of this
conference?
1. for your organization
2. for you

5. ROI History

6. What have you
tried?

7. The mother of all renewal
letters.
The ROI Statement.
The public television
approach.
Quantifying everything!
Bundles/tiers.

12. ROI: The Member
Perspective

13. ROI:
5 Measurement
Areas
(member
perspective)

14. Activity.
Results.
Outcome.

15. ROI #1:
Big Leadership

16. ROI #2:
Policy Initiatives

17. ROI #3:
Business
Development

18. ROI #4:
Representation

19. ROI #5:
Professional Growth
& Opportunities

20. Activity Result
s
Outcome Communication
Transportation
advocacy
Expo
Student
Scholarships
Talent
development
initiative
Morning
networking

21. What did you do
that would have
required the
member to hire
someone or devote
staff time to?

22. Generates revenue.
Avoids costs.
Positions for
success.

23. What we do
wrong in ROI:

24. The One Year
Membership Cycle
120 days

25. Humble
Take credit

26. Wait
Lead

27. Be perfect
Take a chance

28. Mention and move
on
Tell them at least 3x
in 2 different ways

29. ROI is:
soley about the
organization benefit
about the
individual’s benefit
that helps the
organization

30. Words
Pictures

31. Turn everything in
to an initiative.
Brand every
initiative.
Express the ROI.

32. MEASURING &
COMMUNICATING
Return On Investment