1. airspace.cc
Budgets are available
PROXIMITY MARKETING NETWORKS
@airspacenetworkwww.airspace.cc linkedin.com/company/airspace-networks/
of respondents looking to invest in
proximity marketing plan to do so
within the next 6 months
brands are already in the process of
trialling or investing in proximity
marketing
are considering investing
in proximity marketing
of respondents think the ability
to drive footfall is an important
benefit of proximity marketing
report the ability to be more timely
with delivering information to
customers is an important benefit
say the ability to drive loyalty
with their customers is an
important benefit
of respondents say the ability
to gather more accurate data
to better understand their
customers is an important
benefit of proximity marketing
report proximity analytics is
useful for understanding
which online customers also
shop in-store
say it is useful for understanding
customer movement patterns
around stores
believe proximity marketing will account
for between 10 and 30 percent of their
company’s mobile marketing budget in
five years’time
Independent study conducted by Vanson Bourne which surveyed one hundred marketing and brand decision
makers from organisations in the hospitality, retail and leisure industries with at least 500 employees in the UK.
© Airspace 2015. May be reproduced with a link to the original webpage: airspace.cc/research. Airspace and Airspace
Networks are trading styles of We Are Apps Ltd.
4 in 5
Why brands see proximity
marketing as the future
UK BRAND MANAGERS RATE PROXIMITY MARKETING TO IN-STORE VISITORS
SO HIGHLY MOST ARE PLANNING TO DEPLOY WITHIN SIX MONTHS.
NEARLY
Data and insights: A key driver
Brands are moving fast
80%
80%
76%
66%
99%
81%
79%
78%
30%
10%