Marketing expertise with a data-driven perspective. In-the-trenches experience, hands-on leader with exceptional writing, organizational and creative skills.

1. JEFF ROSENPLOT • jrosenplot@gmail.com • 812.360.6546
Jeff Rosenplot
812.360.6546
jrosenplot@gmail.com
LinkedIn Profile: www.linkedin.com/in/rosenplotdesign
Portfolio Link: www.rosenplotdesign.com
Brand Strategist • Ad Agency Creative Director • Senior Marketing Consultant
LEFT BRAIN
Strategize, measure, budget and implement complex marketing plans within organizations of varying
sizes, budgets and goals.
RIGHT BRAIN
A creative powerhouse combining visual mastery with action-based storytelling in all media from print to
web, and from video to social media.
THE BASICS
All media is social media. Every interaction is a personal one. Relationships are at the core of every
creative solution. But no matter how pretty the picture, the end result must be traffic. Website
engagement. Social media interaction. Customers who make a purchase.
I’ve built a business and I’ve used that expertise to help others build theirs. I’ve managed large groups of
creative people, developing relationships that have been essential in achieving the best from my staff. As
an executive with the world’s largest publisher, developing clear lines of communication on an
international scale ensured key data was always delivered accurately. I have a background in SaaS
marketing and development, am a Certified Salesforce Administrator, and have expertise in UI testing,
defect reporting and beta testing on an international scale. I’m a big picture strategist and a hands-on
leader. But above all, I’m a relationship guy.
I’ve produced and managed large trade shows and public events, including events in foreign countries.
I’ve built brand identities for national, regional and local clients. I’ve designed and developed for print,
web, video, outdoor media, TV and radio, and remain on the leading edge of social media marketing and
SEO. I know how to get the best out of people and businesses.
But what I've done isn't nearly as important as what I'll do for you. There are no one-size-fits-all solutions.
When we work together, I’ll frame solutions that identify, solve and expand on opportunities. The answer
to every question comes down to what your customer needs you to do. With real world leadership
experience and a successful entrepreneurial background, I bring genuinely unique skills to the table. Let's
raise the bar. Let's make your clients need you. Let's get to work.

2. JEFF ROSENPLOT • jrosenplot@gmail.com • 812.360.6546
SKILL SET
• Brand Strategy • Brand Development • Personnel Management
• Lead Generation • Paid Search • Public Relations
• Marketing Campaigns • Business Management • Business Leadership
• Cross-Media Marketing • Social Media Marketing • Budgeting/P&L/Reporting
• Project Management • Creative Team Leadership • Vendor Management
• Media Negotiation • Relationship Building • Corporate Communications
• Event Management • Radio & TV • Social Media Advertising
• Copywriting • Editing • Trade Show Management
• Graphic Design • Website Design • Website Coding
• Logo Design • Video Editing • Audio Editing
EMPLOYMENT HISTORY
Rosenplot Design Advertising Agency • 1997-2015
Leading regional advertising and marketing agency, Indiana
Principal Creative Director, Senior Business Partner
Built and managed a regional advertising agency that developed key brands and became the marketing
trendsetter in the region. Managed budgets of all sizes, up to $75 million for individual clients in national,
regional and local markets. Served as off-site marketing director and brand consultant for dozens of
companies, including drafting and presenting budgets, developing and implementing marketing
campaigns, as well as establishing and exceeding success goals.
Managed marketing budgets totaling over $850 million.
From high-growth national companies to small local businesses, have developed, implemented and
managed budgets for more than 1,500 clients.
Negotiated over $450 million in media buys.
Media buys ranged from local media to national media outlets.
Developed brand strategies that consistently led to client growth.
Targeted campaigns consistently achieved high growth over multiple years.
Exceptional project management and multi-tasking abilities.
With dozens of ongoing projects at any single point, time management and project oversight as well as
client and vendor direction have been paramount to success. This includes deadline management as well
as ongoing goal review.
Entrepreneurial expertise with the ability to turn on a dime.
Two decades of real world business experience encompassing new technology, trends, clientele, styles
and media. Ability to embrace and provide market leadership for new and emerging technology.
Leadership forged by experience.
Having produced over 80,000 unique, custom projects for hundreds of clients over nearly twenty years,
there are few situations that have not been encountered. Strength of leadership and business wisdom
have been earned by day-to-day, project by project experience.
Data-driven strategies
Goals, metrics and measurement are essential to driving successful brands. All campaigns created
involved enacting data points, targeting campaigns to hit them, and adjustment based on market
conditions.

3. JEFF ROSENPLOT • jrosenplot@gmail.com • 812.360.6546
Premier Healthcare, LLC • 2010-2012
Southern Indiana’s largest multi-specialty healthcare provider.
Director of Brand Development
Consulting position was responsible for developing unique brand identities for individual provider groups
within a large multi-specialty healthcare provider, as well as brand development for the larger healthcare
provider group.
Developed unique brand identities for a dozen individual healthcare provider groups.
This included determining target market, budget development, concept design, implementation and
measurement. Data measurement was key part of success.
Created umbrella brand as well asunique individual sub-brands.
Produced brand guidelines for umbrella group as well as individual patient-facing provider groups.
Implemented marketing strategies that included on-site video and print displays.
Developed content and material for on-site video and print literature that increased patient
awareness and use of all services.
Author Solutions, Inc. • 2007 - 2009
The world’s largest book publisher.
Project Director – International CMS Development
Certified Salesforce Administrator
Promoted to this position as business user lead and project director for development and implementation
of an internal and external-facing CMS tool for use in the US, Britain and Asia.
Developed work flow processes for all business segments internationally.
Worked directly with business stakeholders to document and streamline existing processes.
Project liaison between business stakeholders and project developers.
Conducted user acceptance testing (UAT) as well as defect reporting.
Established data points for success tracking.
Incorporated success measurement and client satisfaction data points into system development. Created
reports and dashboards for all users.
Cover Design Director
Managed 36 designers across multiple unique publishing imprints. Ensured client satisfaction for cover
design across all imprints.
Managed 36 graphic designers across two unique brands.
Management included hiring, reviews, discipline, troubleshooting, and implementing individual growth
plans. Selected and mentored multiple division team leads, including development of job descriptions and
success tracking.
Maintained quality control and client satisfaction for cover design.
Quality control included regular contact with high profile clients to ensure their satisfaction.
Developed and implemented training programs for designers.
Ongoing supervised training program focused on keeping current with contemporary design trends, as
well as skills-based training and testing.