Using Social Media and Content to Build Your Personal Brand and Land Your Next Job - Digital Summit Atlanta, May 2018

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There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session. After this session, you’ll be able to: 1) Develop your personal brand positioning 2) Build a content strategy for your personal brand 3) Leverage social media to build your personal brand 4) Balance your personal brand with your professional responsibilities

Marketing

@jeffperkins8 #DSATL
WHAT THIS SESSION IS NOT
ABOUT…

@jeffperkins8 #DSATL
WHAT THIS SESSION IS
ABOUT…

@jeffperkins8 #DSATL
WHY ARE YOU IMPORTANT?

@jeffperkins8 #DSATL
The average person changes jobs
12 times during their career.
Source: https://www.thebalance.com/how-often-do-people-change-jobs-2060467

@jeffperkins8 #DSATL
Millennials change jobs 4 times
by the time they’re 32.
Source: http://money.cnn.com/2016/04/12/news/economy/millennials-change-jobs-frequently/index.html

@jeffperkins8 #DSATL
Source: http://recruitingdaily.com/7-big-reasons-people-change-jobs/
WHY DO PEOPLE CHANGE JOBS?
1. Lack of Opportunities
2. Bad Management
3. Company Culture

@jeffperkins8 #DSATL
FREQUENT JOB
CHANGE IS THE NEW
NORMAL

@jeffperkins8 #DSATL
Couldn’t get a VP job
because of my title.
Couldn’t get a manager job
because of my salary.

@jeffperkins8 #DSATL
IF YOU DON’T DEFINE
YOURSELF, SOMEONE ELSE
WILL.

@jeffperkins8 #DSATL
THE OPPOSITE:
Position myself as an
executive marketer

@jeffperkins8 #DSATL
WHAT DO COMPANIES
WANT IN AN EXECUTIVE
MARKETER?

@jeffperkins8 #DSATL
How to you
demonstrate those
things beyond
bullet points on a
resume?

@jeffperkins8 #DSATL
FIND FORUMS TO SHOW
WHAT YOU CAN DO

@jeffperkins8 #DSATL
Who the f@#k is
@jeffperkins8?

@jeffperkins8 #DSATL
BENEFITS FOR ME
1) I started building a strong network
2) I sharpened my thinking about key marketing topics
3) The phone started ringing

@jeffperkins8 #DSATL
Write 500 words about any topic that’s important or
relevant to you and email it to me at:
jeffperkins8@gmail.com
HOMEWORK

@jeffperkins8 #DSATL
You only have one career.
Don’t sit on the sidelines and watch it
go by.
Make the most of it.

@jeffperkins8 #DSATL
If what you’re doing
isn’t working…
DO THE OPPOSITE!

@jeffperkins8 #DSATL
THANK YOU
JEFF PERKINS
DIGITAL SUMMIT ATLANTA
APRIL 2018

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Using Social Media and Content to Build Your Personal Brand and Land Your Next Job - Digital Summit Atlanta, May 2018

1. @jeffperkins8 #DSATL USING SOCIAL MEDIA & CONTENT TO BUILD YOUR PERSONAL BRAND AND LAND YOUR NEXT JOB JEFF PERKINS DIGITAL SUMMIT ATLANTA MAY 2018

2. @jeffperkins8 #DSATL

3. @jeffperkins8 #DSATL

4. @jeffperkins8 #DSATL

8. @jeffperkins8 #DSATL

10.

11. @jeffperkins8 #DSATL WHAT THIS SESSION IS NOT ABOUT…

12.

13. @jeffperkins8 #DSATL WHAT THIS SESSION IS ABOUT…

14. YOU!

15. @jeffperkins8 #DSATL WHY ARE YOU IMPORTANT?

16. @jeffperkins8 #DSATL The average person changes jobs 12 times during their career. Source: https://www.thebalance.com/how-often-do-people-change-jobs-2060467

17. @jeffperkins8 #DSATL Millennials change jobs 4 times by the time they’re 32. Source: http://money.cnn.com/2016/04/12/news/economy/millennials-change-jobs-frequently/index.html

18. @jeffperkins8 #DSATL Source: http://recruitingdaily.com/7-big-reasons-people-change-jobs/ WHY DO PEOPLE CHANGE JOBS? 1. Lack of Opportunities 2. Bad Management 3. Company Culture

19. @jeffperkins8 #DSATL FREQUENT JOB CHANGE IS THE NEW NORMAL

20. @jeffperkins8 #DSATL A STRONG PERSONAL BRAND

21. @jeffperkins8 #DSATL 11 YEARS AGO…

22.

23. @jeffperkins8 #DSATL

24.

25. @jeffperkins8 #DSATL

26. @jeffperkins8 #DSATL Couldn’t get a VP job because of my title. Couldn’t get a manager job because of my salary.

27.

28. @jeffperkins8 #DSATL IF YOU DON’T DEFINE YOURSELF, SOMEONE ELSE WILL.

29.

30. @jeffperkins8 #DSATL THE OPPOSITE: Position myself as an executive marketer

31. @jeffperkins8 #DSATL WHAT DO COMPANIES WANT IN AN EXECUTIVE MARKETER?

32. @jeffperkins8 #DSATL OT 1. Vision for the brand 2. Ability to lead a team 3. Understanding of current marketing trends 4. Ability to measure and drive results 5. Skills to communication the message

33. @jeffperkins8 #DSATL How to you demonstrate those things beyond bullet points on a resume?

34. @jeffperkins8 #DSATL FIND FORUMS TO SHOW WHAT YOU CAN DO

35. @jeffperkins8 #DSATL

36. @jeffperkins8 #DSATL

37. @jeffperkins8 #DSATL

38. @jeffperkins8 #DSATL

39. @jeffperkins8 #DSATL Who the f@#k is @jeffperkins8?

40. @jeffperkins8 #DSATL LINKEDIN BECAME THE THE STORY OF MY BRAND

41. @jeffperkins8 #DSATL BENEFITS FOR ME 1) I started building a strong network 2) I sharpened my thinking about key marketing topics 3) The phone started ringing

42. @jeffperkins8 #DSATL

43. @jeffperkins8 #DSATL WIN-WIN

44. @jeffperkins8 #DSATL

45. @jeffperkins8 #DSATL

46. @jeffperkins8 #DSATL

47. @jeffperkins8 #DSATL

48. @jeffperkins8 #DSATL

49. @jeffperkins8 #DSATL

50. @jeffperkins8 #DSATL

51. @jeffperkins8 #DSATL I’ve had an amazing career journey over the past six years, and none of it would have been possible if I hadn’t worked to build a strong personal brand.

52. @jeffperkins8 #DSATL 1. Turn LinkedIn into the story of your brand 2. Don’t be afraid 3. Network your ass off 4. Share your work and insights 5. Reveal who you are 6. Start now 6 TIPS FOR BUILDING YOUR PERSONAL BRAND

53. @jeffperkins8 #DSATL CAREER MANIFESTO

54. @jeffperkins8 #DSATL Write 500 words about any topic that’s important or relevant to you and email it to me at: jeffperkins8@gmail.com HOMEWORK

55. @jeffperkins8 #DSATL You only have one career. Don’t sit on the sidelines and watch it go by. Make the most of it.

56. @jeffperkins8 #DSATL If what you’re doing isn’t working… DO THE OPPOSITE!

57. @jeffperkins8 #DSATL THANK YOU JEFF PERKINS DIGITAL SUMMIT ATLANTA APRIL 2018

Editor's Notes

My goal is not to use a single ackronym in this presentation. That’s hard to do. Marketers can actually talk in complete senteces using only ackronyms.
I had a great run. They paid me well and put me in a lot of leadership programs. But, I couldn’t get promoted.
How I was being defined by recruiters and hiring managers: A Mid-level marketer An overpaid mid-level marketer
Having a strong personal brand was good for my company -rebranded the company -targeting sales and marketing -I had a strong brand in that market which helped sell our solutions
3 years Company experienced record growth $40 million series C

Using Social Media and Content to Build Your Personal Brand and Land Your Next Job - Digital Summit Atlanta, May 2018

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Using Social Media and Content to Build Your Personal Brand and Land Your Next Job - Digital Summit Atlanta, May 2018

Editor's Notes