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Maximize Your Retail Success in 2021

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Maximize Your Retail Success in 2021

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The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.

Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.

The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.

Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.

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Maximize Your Retail Success in 2021

  1. 1. Maximize Your Next 100 Days! ARE YOU READY? MAXIMIZE YOUR RETAIL SUCCESS IN 2021
  2. 2. INTRODUCTION With the back half of 2021 remaining (approximately 175 days left), how can you take advantage of the key holidays and trends to maximize your efforts? Max Connect Marketing will help you navigate the chatter and nuances of Omni-channel Marketing, Unified Commerce, Immersive Commerce, and the latest from Ad Week called Discovery Commerce. In reality, whatever the commerce, Max Connect Marketing’s Real-Time Intent Platform and dedicated personnel will help you reach new consumers and convert them into loyal customers ensuring ongoing business success. Additionally, we have an offer for each of you that will help you maximize your results through the 2021 holiday season. Contact us today to learn more.
  3. 3. It’s a very different Retail Climate than 2020. Consumer demand is high, retail sales are climbing above pre-pandemic levels, e-commerce continues to expand, and mall traffic is on the rise. Don’t miss your opportunities to maximize success for the back half of 2021. MAXIMIZE YOUR SUCCESS DURING THE NEXT 175 DAYS 1. Back to School 2. Labor Day 3. Early Holiday 4. Holiday
  4. 4. RESEARCH: 2021 RETAIL SALES Source: Statista More than 10% Growth in 2021 Mobile commerce and e-commerce (desktop) will lead the way in growth for 2021.
  5. 5. RESEARCH: LOCATION Source: Statista 52% to 71% of consumers still prefer to shop in person Platform and location shopping preferences differ by age group.
  6. 6. RESEARCH: LOCATION Source: Statista Big Box Retailers Lead the Way Gender differences exist for location purchasing preferences.
  7. 7. RETAIL TODAY June 2021 retail sales grew by 11% YOY • June 2021 was the ninth consecutive month of U.S. retail sales growth, excluding auto and gas expenses, as economic activities and spending picked up, according to a July 8 Mastercard report. • The U.S. retail sales for the month of June not only exceeded sales last year but also surpassed pre-pandemic consumer spending. • In June, retail sales grew by 11% year-over-over (YoY) compared to a 10.4% YoY increase from June 2019, according to the report. • E-commerce sales have been increasing steadily since 2019 and skyrocketed last year due to the lockdown. • Online sales grew in June by 8.3% YoY and nearly doubled compared to 2019 by increasing 95%, the report stated. Source: July 8 Mastercard report. E-commerce sales are up 95% versus 2019
  8. 8. BACK TO SCHOOL 40% More Up 16% $32.5B Total $612 Per Child Mid-July through Mid-September Opportunity. Plus, don’t forget College Students! • Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to Deloitte's Back-to-School survey emailed to Retail Dive. This year, parents plan to spend an average of $612 on average per child, the survey found. • Compared to last year, 40% of parents expect to spend more on back-to- school items in 2021. Among the top three places consumers will spend the most on school purchases are mass merchant stores (48%), online-only stores (15%), and dollar stores (5%), per the survey findings. • Remote learning has catalyzed sales growth in electronics. Among survey respondents, 31% said they plan to buy computers and hardware, up from 22% in 2020. Plus, 37% anticipate purchasing electronic gadgets, compared to 24% in 2020. Source: Deloitte’s Back-to-School survey
  9. 9. LABOR DAY SEPTEMBER 6 e-Commerce shoppers will not only be looking for value, but also ease. • Labor Day always falls on the first Monday of September, so this year it's penned in for September 6. • Most customers now expect deals to start online and in-store at least a week prior to this date. And, the expectation is for the deals during this sale to be the best prior to November and Black Friday.
  10. 10. EXPECT MORE DURING 2021 HOLIDAYS GROWTH IS EXPANDING The holidays aren’t yet top of mind for most consumers, but brands and retailers know that planning for these make or break moments start now. Much like last year, this holiday season is sure to look unlike any other. People are eager to return to tradition in a big way —but at the same time, Covid-19 irreversibly changed the way people discover, shop, and buy. Brands and retailers of all sizes will be challenged to capture pent-up demand and adapt to new ways of serving customers. Source: Ad Week
  11. 11. EARLY HOLIDAY PREDICTIONS Source: Ad Week An Extended E-commerce Driven Season: Many shoppers started holiday shopping before Black Friday which helped drive a dramatic 47% increase in e-commerce sales during the traditional holiday season. Many of these transactions happened on mobile. Adobe reported that over half of digital Christmas revenue in 2020 came from smartphones. The Roles of Stores and Digital Reversing: With less ability to browse in person last year, we saw in-store shopping become more intent-based and transactional. For many, online/offline hybrid solutions like Curbside Pickup and Buy Online Pick Up in Store (BOPUS) redefined expectations for convenience. It’s essential to create convenient, frictionless, omni-channel offerings that bring the store experience online and the digital experience to stores. Discovery commerce is becoming a big thing! Facebook and Instagram are built for social commerce—or as they like to call it, “Discovery Commerce.” You know, that serendipitous feeling when you discover a compelling product, service, or brand on social media that you may or may not have been looking for. Or maybe didn’t even know existed. It sparks an interest, and you feel compelled to learn more or to even purchase the product spontaneously.   With Discovery Commerce, products find people, and people discover the things they are most likely to love. It enables businesses to go one step further than they might be able to go with other marketing strategies. Not just meeting customers’ needs, but anticipating them. And discovery happens more on apps during the holiday season than during any other period. Social Commerce Represented 11% of Sales in 2020 Source Grand View Research
  12. 12. EARLY HOLIDAY 47% increase in e-commerce during 2020 • October has become the new November in holiday shopping. And with pent-up demand from the pandemic, retailers should prepare now to take advantage of the increased online and in-store traffic that is predicted to occur. • In 2020, there was a 47% increase in e-commerce sales during the traditional holiday season. Source: emarketer
  13. 13. The 2021 holidays will stand in stark contrast to the 2020 season. Certain behaviors will look like the mirror image of last year, while others will carry forward—and even strengthen—in the post- pandemic economy. Figuring out what those behaviors are and planning accordingly can put retailers ahead of the curve. HOLIDAY PREDICTIONS Source: emarketer & salesforce.com As with 2020, holiday shopping will begin in early October. Holiday 2021 will continue to see a significant increase in social commerce. E-commerce and Brick & Mortar coordination will continue to be vital to success. Retailers must prioritize mobile programs. Give customers contactless checkout and return options. Enable sales associates with the right tools and training.
  14. 14. HOLIDAY With pent up demand from all of 2020 and more dollars for customers to spend, the time is now to reach them. Source: salesforce.com Core recommendations to help maximize your 2021 holiday results include: • Grow your digital audience and build loyalty with customers. • Listen to your shoppers. Conduct surveys, early and often. Provide Social listening. • Build new audience segments and continue thorough A/B Testing. • Choose your channels thoughtfully. • Update your SEO Strategy and SEO Tactics • Reconsider your promotions and your promotions cadence
  15. 15. 2020 HOLIDAY MEDIA MIX Source: Yiedify
  16. 16. Media mix will continue to dramatically shift to personalizations and localization. We continue to predict more than 10% of mobile orders will be through social channels. With more brick and mortar locations being open in 2021, a thorough local market plan is crucial for success. In anticipation of more competition in 2021, audience segmentation and targeting are vital. 2021 HOLIDAY MEDIA MIX RECOMMENDATIONS
  17. 17. 2021 HOLIDAY MEDIA MIX RECOMMENDATIONS 1 Digital Spend will increase with focus on performance media and marketing. Efficiency, measurement, and attribution will be necessary. Source: Salesforce Blog
  18. 18. 2 It will also be critical to plan at the market level — real localization. Source: Salesforce Blog 2021 HOLIDAY MEDIA MIX RECOMMENDATIONS
  19. 19. 3 It will be even more important this holiday season for marketers to focus on audience segmentation and targeting to reach the right customers, in the right locations, at the right time. Source: Salesforce Blog 2021 HOLIDAY MEDIA MIX RECOMMENDATIONS
  20. 20. Customers want diversity of communications. Not just sales events and promotions, but retailers who are establishing real connections. It will be important for retailers to cater to holiday traditions in an effort to help consumers establish “normalcy” for holiday season. 2021 HOLIDAY MESSAGING RECOMMENDATIONS
  21. 21. 1 #1 Retailers need to Diversify Communications Saying the same thing repeatedly may work from an awareness perspective. But if your content calendar is nothing but sales-driven promotions, you’ll soon lose the attention of your audience. Keep your content fresh and diversify your communications to include a healthy mix of: • Stories • User generated content (UGC) highlights • Events (in-person or online) • Brand partnerships The recipe for long-term success is helping your customers feel like they are part of a community. 2021 HOLIDAY MESSAGING RECOMMENDATIONS Source: Google & MasonInteractive
  22. 22. 2 #2 Strategize Scarcity How to break through the noise when Holiday content starts overflowing inboxes and social media feeds from October?  Nothing incentivizes us humans more than FOMO and a sense of urgency. In addition to traditional promotions and offers, create scarcity with limited drops. Release a limited “drop” of products or collections, only available in small quantities, and set up “get it before it’s gone” campaigns. 2021 HOLIDAY MESSAGING RECOMMENDATIONS Source: Google & MasonInteractive
  23. 23. 3 #3 Advertise Smarter During Holidays With so much uncertainty in the past year, it’s impossible to predict consumer behavior this holiday season. But it’s very likely that CPMs will be more expensive than the 2020 holiday season. The “pay- to-play“ environment makes it harder, especially for small businesses, to compete on the same scale they did last year.” With higher advertising costs and limited targeting and measurement capabilities resulting from the recent Apple iOS 14.5 update, is it even worth advertising on social media anymore? The simple answer is yes. Advertisers need to become more strategic, especially during a peak season such as the holidays.  2021 HOLIDAY MESSAGING RECOMMENDATIONS Source: Google & MasonInteractive
  24. 24. PREPARE FOR A BACK TO TRADITION HOLIDAY SEASON
  25. 25. To create experiences that enhance customers’ lives, while making a difference in your business. WE DRIVE SUCCESS
  26. 26. We’re a digital-first agency with creative capabilities. MAX CONNECT | THE PERFECT FIT We focus marketing efforts on hyper-targeted audience segments. Based on real-time intent data, we identify the right audiences and market to them with personalized approach and high frequency.
  27. 27. Nationally-recognized agency and ranked by Google among the top digital agencies in the world. MAX CONNECT | THE PERFECT FIT
  28. 28. We use real-time customer behavior data to optimize your spend, generate engagements with people who want to buy, and then deliver results against your objectives. OUR TEAM AND EXPERTISE CORE COMPETENCIES INCLUDE: • Digital Marketing & New Media • Organic & Paid Social Media • SEO & Reputation Management • Full-Service Creative • Customer Nurturing & Journey Campaigns • Traditional Media Buying
  29. 29. OUR REAL-TIME INTENT PLATFORM PROPRIETARY INTENT DATA CUTTING-EDGE TECHNOLOGY HUMAN INTELLIGENCE Data-Driven Strategy Audience Identification Campaign Structure Tracking & Attribution Insights To Application Business Growth Optimize Creative & Channels
  30. 30. We use real-time customer behavior data to optimize your spend, generate engagements with people who want to buy, and then deliver results against your objectives. $999 Max Connect Marketing offer for Holiday 2021. Services Provided: • SEO Audit • Google Analytics Audit • Social Audit These full audit details will be provided within 10 business days of agreement. *If we provide ongoing digital, social, SEO, or creative services, the $999 fee will be applied toward your first month’s invoice for digital services.* SEE HOW WE CAN MAXIMIZE YOUR RESULTS
  31. 31. MAKE THE MOST OF THE 2021 HOLIDAY SEASON! CONCLUSION Contact Jeff Pearson 801-200-1057 jeffpearson@maxconnect.com
  32. 32. THANK YOU. www.maxconnect.com

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