a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.

time is needed to experiment and explore what works for us.

even more time is needed to interact and engage with our audience. this is the critical component.

the “build it and they will come” approach only works in the movies…social media is “build it, nurture it, engage them and they may come and stay.”

it will be about one-to-one communication/exchange/marketing.

it will be a focus on the individual and solving their problems.

it will be about mobile technology. will the computer and cell phone be one unit? Mobile will be larger than desktop.

2 foot = desktop, 1 foot = mobile, 10 foot = google TV

what about…web recording…instant interviews…audio and sound clips…image uploads…instant chat.

an npa app.

tweet-ups, mobile alerts, location based services, PURL’s.

Niche communities, g-chat, HTML.5.

Cloud computing will grow just like social media (google lean startup, engineyard.com)

aas – “as a service”

facebook is becoming more popular than google.

facebook launched job posting application – BranchOut

35-44 age group is the largest users of facebook.

top 3 methods in 2010 to recruit:

LinkedIn

social media

use the status updates

plug-ins(power point, slide share)

start a group

search for candidates, clients,

ask for a recommendation

share & discuss career, events, news, etc

watch you community page

start a company careers account

start a careers channel

GYST - Find Share & Review Businesses.

Android - is a mobile operating system developed by Google and is based upon a modified version of the Linux kernel.

Use tagging – categorize content

Optimize digital assets – podcasts, video, etc.

understand and know your audience

how do they search?

what search engines do they use?

what lingo do they use?

how do they prefer their content served? (video, text, photos)